Smaato Demand Overview

Smaato-demand connects marketers with quality publishers, enabling global audience reach across all devices. Smaato's Ad Tech Platform serves advertisers and DSPs efficiently.

Use Cases

Customers recommend Sending & Publishing Communications, Campaign Analytics, Advertisement, as the business use cases that they have been most satisfied with while using Smaato Demand.

Other use cases:

  • Business Development
  • Generation Of New Leads
  • Channel Marketing
  • Engaging And Following Up
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Smaato Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Demand works with different mediums / channels such as Mobile. and Mobile App.

Smaato Demand Customer wins, Customer success stories, Case studies

What benefits does Smaato Demand offer for Sending & Publishing Communications?

 

LinkedIn cuts CPI by 38% and scales app activations with SKAN optimization strategy

LinkedIn achieved a 38% reduction in cost per install and a 39% reduction in cost per app activation by partnering with Dataseat, part of Verve, to optimize their SKAdNetwork strategy. This collabora...tion helped LinkedIn navigate Apple's privacy framework, enabling efficient app growth and improved visibility into post-install events across multiple regions.

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AppStock - Advertising

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

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OTTO - Retail

Dataseat helped OTTO run its first SKAN campaign focused on return on ad spend (ROAS) for iOS. OTTO rebuilt its conversion schema to track high-intent actions, not just simple engagement. Dataseat us...ed a privacy-first, contextual optimization strategy. OTTO achieved a 244% ROAS and over 80% visibility into post-install events. The campaign gave OTTO new insight into SKAN performance and set the stage for future growth.

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Smadex - Marketing And Advertising

Brand+ Marketplace helped Smadex boost user acquisition with Connected TV ads. Smadex used Verve's CTV inventory to reach more mobile gamers. Ad impressions rose 5.6 times from Q4 2023 to Q1 2024. Co...st per install dropped by 14-20% quarter-over-quarter from Q1 to Q3 2024. Monthly ad spending grew 299% while average monthly CPI fell 55% from November 2023 to September 2024. Smadex saw better campaign results and higher return on ad spend.

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Smadex - Marketing And Advertising

Smadex, a performance DSP based in Barcelona, used Verve's Brand+ Marketplace to enhance their Connected TV (CTV) advertising. They achieved a 5.6X increase in ad impressions and a 30% decrease in co...st per install (CPI). This success was due to accessing new CTV inventory and optimizing campaigns with machine learning. Smadex's advertisers benefited from reaching target audiences in a premium, brand-safe environment.

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Target - Retail - Very Large

Verve ran a five-stage mobile ad campaign for Target during Black Friday and Cyber Monday. The campaign used rich media, video, and interactive ad units to boost store traffic and sales. Verve achiev...ed a 1.03% click-through rate for rich media take-overs and 1.95% on Black Friday. Target used exclusive mobile placements and targeted loyal shoppers and competitors. The campaign increased brand recall and favorability.

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Smaato Demand Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.76/5 ★

Read Reviews (4)
Analytics

3.68/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.76/5 ★

Read Reviews (4)
Analytics

3.68/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Smaato Demand

Top Failure Risks for Smaato Demand

Verve Group, Inc. News

Product

Verve Group unifies Jun Group and Captify US under Verve For Advertisers, reinforcing its strategy for brands and agencies

Verve Group has launched "Verve For Advertisers," a unified brand combining Jun Group and Captify US, to enhance its advertising technology offerings. This initiative consolidates Verve's omnichannel ad solutions, leveraging proprietary data and AI-driven technology to deliver measurable outcomes for brands and agencies. The move aligns with industry trends towards privacy-first, ID-less ecosystems, strengthening Verve's position in the advertising market.

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Partnership

Verve and Experian announce measurement collaboration for ID-less audiences

Verve and Experian have announced a collaboration to enhance ID-less audience targeting. By integrating Verve's on-device intelligence with Experian's marketing data, the partnership aims to improve targeting accuracy in environments where traditional identifiers are limited. This initiative supports Verve's ATOM platform, which facilitates ID-less targeting across numerous apps, ensuring effective audience engagement without relying on conventional identifiers.

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M&A

Verve acquires Captify - ADWEEK

Verve Group has acquired Captify Technologies Ltd, a leading search intelligence platform, to enhance its Demand Side capabilities and expand its market presence. The acquisition, valued at EUR 25.6 million, is expected to generate significant synergies and contribute EUR 12-13 million in revenue to Verve's 2025 financials. Captify's technology will integrate with Verve's Helix platform, boosting its audience intelligence capabilities.

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M&A

Verve acquires Captify in $30.3m deal to boost data and sales reach

Verve has acquired Captify for $30.3 million to enhance its data capabilities and expand its sales reach, particularly in the UK market. The deal involves an upfront payment of $19.1 million and a deferred payment of $11.1 million. Captify CEO Mike Welch will transition to a strategic advisor role. The acquisition is expected to generate $1.8 million in annual synergies, boosting Verve's demand-side business.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

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Financials

PRIVATE