Smaato Market Quality Overview

Smaato prioritizes a clean, protected marketplace using human expertise and automated systems. A safe and secure platform is ensured for publishers and marketers.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Business Development, as the business use cases that they have been most satisfied with while using Smaato Market Quality.

Other use cases:

  • Generation Of New Leads
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Business Priorities

Improve Visibility is the most popular business priority that customers and associates have achieved using Smaato Market Quality.

Other priorities:

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Smaato Market Quality Use-Cases and Business Priorities: Customer Satisfaction Data

Smaato Market Quality works with different mediums / channels such as Mobile.

Comprehensive Insights on Smaato Market Quality Use Cases

How efficiently Does Smaato Market Quality manage your Sending & Publishing Communications?

Case Studies

Marketing and Advertising

CASE STUDY Smadex

Smadex, a performance DSP based in Barcelona, used Verve's Brand+ Marketplace to enhance their Connected TV (CTV) advertising. They achieved a 5.6X increase in ad impressions and a 30% decrease in co...st per install (CPI). This success was due to accessing new CTV inventory and optimizing campaigns with machine learning. Smadex's advertisers benefited from reaching target audiences in a premium, brand-safe environment.

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CASE STUDY AppStock

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

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Marketing and Advertising

CASE STUDY Opera Ads

Opera Ads used interstitial ads to unlock new revenue. They saw 717% growth in video revenue from July to December 2023. Interstitial ads grew revenue by 436% quarter over quarter in 2023. Fill rates... increased by 43% and bid rates by 31%. Verve helped optimize Opera Ads' demand-side platform and whitelisted new demand.

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Information Technology and Services

CASE STUDY Flextech

Flextech, a Tokyo-based mobile publisher, partnered with Verve to enhance their monetization strategy. They integrated via SDK and OpenRTB, which increased their revenue and impressions. During the I...ndian Premier League 2024 season, they saw 100% higher eCPMs and 40% more impressions. The medium rectangle ad format was particularly successful in their TeraBox app.

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Marketing and Advertising

CASE STUDY VideoHeroes

VideoHeroes wanted to grow in new European markets and needed better targeting and optimization. They used Verve’s in-app performance marketplace to reach the right audiences and launch new video ad ...formats. Verve helped them improve video completion rates and engagement. In the first quarter, video completion rates went up by over 13%. Year-over-year, revenue grew by 139% and impressions more than tripled. Over two years, revenue grew an average of 40% every quarter.

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CASE STUDY DelightRoom

DelightRoom, a South Korean publisher, partnered with Verve to enhance ad revenue for their Alarmy app. They optimized ad spaces and increased demand, leading to a 54% increase in ad revenue from Q4 ...2022 to Q4 2023. Ad impressions grew by 128% over the same period. Verve's Performance+ Marketplace and HyBid SDK were key to this success.

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Smaato Market Quality Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.09/5 ★

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Custom Reports

2.93/5 ★

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CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.09/5 ★

Read Reviews (1)
Custom Reports

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Smaato Market Quality

Top Failure Risks for Smaato Market Quality

Verve Group, Inc. News

Partnership

Verve and Audigent bring curation capabilities to scaled audiences across in-app and CTV channels

Verve and Audigent have partnered to enhance audience curation capabilities across in-app and CTV channels, focusing on ID-less and cookie-free solutions for improved data and privacy.

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IT News Online - Verve Technologies Triumphs at the Second Edition of GITEX AFRICA 2024

Verve Technologies successfully participated in GITEX AFRICA 2024, showcasing innovative IT solutions from May 29 to 31 in Marrakech, Morocco.

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Verve Group, Inc. Profile

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE