Smaato Publisher Overview
Smaato-publisher helps monetize inventory through its digital ad tech platform. Quality marketers are connected, ensuring outstanding user experiences.
Use Cases
Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using Smaato Publisher.
Business Priorities
Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using Smaato Publisher.
Smaato Publisher Use-Cases and Business Priorities: Customer Satisfaction Data
Smaato Publisher works with different mediums / channels such as Mobile, and Mobile App,
Comprehensive Insights on Smaato Publisher Use Cases
What makes Smaato Publisher ideal for Sending & Publishing Communications?
How does Smaato Publisher address your Advertisement Challenges?
Smaato Publisher Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (3) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (3) |
Smaato Publisher Integrations
Smaato Publisher integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Smaato Publisher
Top Failure Risks for Smaato Publisher
Smaato Feeds
Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management
The CTV space has historically positioned itself as primarily branding-focused. As the industry matures, this approach is no longer sufficient. A significant shift is taking place, especially in how users engage in transactions through CTV. Open Measurement (OM), extended to support television for viewability purposes, is a crucial aspect...
The post Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management appeared first on Smaato.
Kristine Lopez to Accelerate CTV Innovation for Smaato and Verve Group
NEW YORK, NY, JULY 25, 2023– Verve Group, an advertising technology ecosystem and a part of Media and Games Invest, announced that Kristine Lopez has been appointed as Vice President of CTV at Smaato (now part of Verve Group). With nearly 13 years of relevant product experience, Lopez will be responsible for...
The post Kristine Lopez to Accelerate CTV Innovation for Smaato and Verve Group appeared first on Smaato.
All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers
One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting? How should...
The post All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers appeared first on Smaato.
Smaato Profile
Company Name
Smaato
Company Website
https://www.smaato.com/HQ Location
240 Stockton St, 9th Floor, San Francisco, California 94108, US
Employees
251-500
Social
Financials
M&A
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