The Shelf Influencer Marketing Overview

The Shelf pioneers interest-driven influencer marketing with a focus on delivering measurable ROI. Known for its data-first approach, The Shelf crafts campaigns that resonate culturally and yield repeatable results. Businesses leverage The Shelf's expertise to navigate the creator economy effectively, utilizing business intelligence to inform strategies. This results in campaigns that not only capture attention but also drive tangible outcomes. The Shelf's unique approach is highlighted through its award-winning status and recognition as a leader in the field, offering brands a strategic edge in influencer marketing.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Creative Agency, as the business use cases that they have been most satisfied with while using The Shelf Influencer Marketing.

Other use cases:

  • Advertisement
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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using The Shelf Influencer Marketing.

Other priorities:

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The Shelf Influencer Marketing Use-Cases and Business Priorities: Customer Satisfaction Data

The Shelf Influencer Marketing works with different mediums / channels such as Social Media.

The Shelf is an influencer marketing agency composed of creatives, marketing geeks, and math enthusiasts. They specialize in crafting ROI-driven influencer campaigns.

Comprehensive Insights on The Shelf Influencer Marketing Use Cases

How can The Shelf Influencer Marketing enhance your Influencer Marketing process?

Case Studies

Consumer Goods

CASE STUDY The Honest Company

The Shelf ran a brand awareness campaign for The Honest Company to promote bedtime products for moms and kids. They worked with 30 influencers to create 133 pieces of content, 66% more than promised.... The campaign achieved a 4.32% engagement rate on in-feed posts and a 4.25% overall engagement rate. The campaign drove 578 link clicks to The Honest website and 1,402 sticker taps to their Instagram. Engagement was six times higher than promised, showing strong audience connection.

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Food & Beverages

CASE STUDY Peelz

The Shelf ran an influencer marketing campaign for Peelz to change how people see mandarins. Peelz wanted to move away from a kid-friendly image and target millennials and Gen Z. The Shelf picked 28 ...bold influencers to create edgy, fun content on TikTok and Instagram. The campaign used humor, daring visuals, and a social-first style. Peelz got over 1.7 million interactions, making mandarins trendy with younger snackers.

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Food & Beverages

CASE STUDY Papa Murphy’s

Papa Murphy’s used The Shelf for an influencer marketing campaign. The campaign ran on Instagram, TikTok, and Meta paid media. It focused on awareness, traffic, and conversions. Creators made real-li...fe, relatable content showing Papa Murphy’s as an easy dinner hack. The campaign got 3.8 million impressions, 71,900 link clicks, and 11,600 purchases. It generated over $334,000 in sales and had a $29.71 ROAS.

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Food & Beverages

CASE STUDY St Pierre Bakery

The Shelf ran influencer marketing campaigns for St Pierre Bakery to boost brand awareness in US grocery stores. Two campaigns targeted summer grilling and sweet recipes, using 30 influencers each. T...he summer campaign reached over 1.7 million people and generated more than 25,000 engagements. The holiday campaign achieved 3,308,176 in reach, a 3.2% Instagram engagement rate, and over 50,000 video views. Both campaigns drove over 1,400 link clicks through Instagram Stories.

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Retail

CASE STUDY Savers / Value Village

Savers used The Shelf for an influencer marketing campaign. The goal was to change how people see thrifting and attract younger shoppers. The campaign ran on TikTok, Instagram, and YouTube with thrif...t hauls, DIY flips, and styling content. Creators showed that secondhand fashion is stylish and sustainable. The campaign aimed to drive store traffic and build buzz with Gen Z and Millennials.

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Food & Beverages

CASE STUDY ROAR Organic

The Shelf ran influencer marketing campaigns for ROAR Organic, a wellness-focused hydration brand. The goal was to boost brand awareness and reach active, health-conscious women. The Shelf used micro...-influencers and humor to create relatable content. The campaign delivered 135% of the original impressions goal and a 4% engagement rate, double the industry benchmark. Allowlisting strategies in 2024 brought 3.3 million extra impressions, making ROAR Organic stand out in the hydration market.

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The Shelf Influencer Marketing Features

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FEATURE RATINGS AND REVIEWS
CAPABILITIES RATINGS AND REVIEWS

Software Failure Risk Guidance

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Top Failure Risks for The Shelf Influencer Marketing

Shelf, Inc News

Awards

The Shelf Earns Webby Award Nomination for Best B2B Social Campaign for Work with Engine

The Shelf has been nominated for a Webby Award in the Best B2B Social Campaign category for its influencer marketing work with Engine, highlighting the company's expertise in data-driven social campaigns.

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Awards

The Shelf Earns Webby Award Nomination for Best B2B Social Campaign for Work with Engine

The Shelf, a data-driven influencer marketing company, has been nominated for a Webby Award for Best B2B Social Campaign. The nomination recognizes The Shelf's campaign work with Engine, highlighting their expertise in B2B influencer marketing and campaign performance.

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The 2024 July Social Media Calendar

Hello, summer! It’s that time of year again. Let’s dive into the 2024 July Social Media Calendar. While your customers are living it up at the beach, it’s time to plan a fall strategy that will keep you top-of-mind through December 31st. And Pinterest is your starting point. Consumers spent $22.4 billion shopping for Father’s…

The post The 2024 July Social Media Calendar appeared first on The Shelf Full-Service Influencer Marketing.

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The Pinterest Stats Marketers Need to Know in 2024

When it comes to Pinterest, what do you think of? Maybe recipes, DIY projects, or meticulously curated mood boards that sit untouched. As marketers, we’re fixated on the latest Pinterest stats. Pinterest offers a treasure trove of opportunities to connect with a highly engaged audience. Pinners are ready to discover, shop, and create. It’s a…

The post The Pinterest Stats Marketers Need to Know in 2024 appeared first on The Shelf Full-Service Influencer Marketing.

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Shelf, Inc Profile

Company Name

Shelf, Inc

Company Website

//theshelf.com

HQ Location

68 Jay Street, Suite 301, Brooklyn, NY 11201, US

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