TrueX: Product updates, Customer stories, and Insights | 2026 Cuspera

MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a head-to-head test between MediaMath and another leading DSP d...uring a high-stakes Q4 holiday campaign. MediaMath delivered a 40% CPM efficiency advantage for HBO Max video. The agency saw more value, broader reach, and measurable impact for every dollar spent. This success led to a deeper partnership focused on performance and transparency.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a head-to-head test between MediaMath and another leading DSP d...uring a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.
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Infillion’s TrueX ads helped Porsche promote the Cayenne to affluent car buyers. Porsche wanted to increase brand awareness and consideration among streaming-first audiences. The campaign used intera...ctive ads with a car configurator and targeted users based on travel and lifestyle data. The ads led to a 13% lift in awareness and a 17% lift in consideration. Users spent an average of 47 seconds with the ad and the desktop click-thru rate was 7.7%.
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Walmart Connect Mexico used Infillion’s MediaMath technology to improve their retail media campaigns. They wanted to test how targeted audience engagement could boost conversions and ROAS. They ran a... campaign with two segmentation strategies: one for branding and one for purchase-driven shoppers. Walmart Connect used first-party data and AI-driven optimizations to reach high-intent buyers. The campaign helped Walmart Connect deliver better results for brands and set a new standard for retail media success.
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Infillion's mobile ad campaign helped Casper boost store visits by 15.7%. The campaign used rich media mobile ads and Gimbal's location technology to target and measure real-world foot traffic. Caspe...r saw an average dwell time of 47 minutes per visitor. The cost per visit was $7.53, and the cost per incremental visit was $47.81. This campaign proved effective for driving engaged retail traffic.
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Infillion helped Liquid I.V. boost brand awareness with an AR game at live baseball events. The campaign reached over 654,000 fans and generated 10 million in-stadium impressions. Brand awareness ros...e by 18%, consideration by 32%, and preference by 40%. Fans played the AR game for 179,450 minutes. Liquid I.V. achieved $438 million in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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