Unacast Location Processing Platform Overview

Unacast delivers precise location intelligence and foot traffic data, enabling businesses to make informed decisions based on real-world insights. This data empowers companies across various industries to analyze consumer behavior, optimize site selection, and enhance marketing strategies. Unacast’s comprehensive suite of solutions supports every stage of the data analytics journey, offering high visual performance and global coverage. By leveraging Unacast’s industry-leading data, businesses can gain a competitive edge through deeper understanding of foot traffic patterns and location-based trends.

Use Cases

Customers recommend Competitive Intelligence, International Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Unacast Location Processing Platform.

Other use cases:

  • Merchandising
  • Advertisement
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Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Unacast Location Processing Platform.

Other priorities:

  • Grow Market Share
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Unacast Location Processing Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Unacast Location Processing Platform works with different mediums / channels such as Offline. and On Premises.

Unacast's platform Turbine transforms raw telco data into valuable human mobility insights. Location data is processed at scale while ensuring privacy.

Comprehensive Insights on Unacast Location Processing Platform Use Cases

How can Unacast Location Processing Platform optimize your Competitive Intelligence Workflow?

2+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Unacast Location Processing Platform solved their business needs. Cuspera uses 130 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Design

CASE STUDY RJM Design Group

Unacast's Location Insights Platform helped RJM Design Group improve urban park management. RJM used location data to find peak visitation times and analyze park usage. They created a new “saturation... per acre” metric to guide resource allocation. This lets cities target maintenance where it matters most. The solution helps cities keep parks cleaner, safer, and better for everyone.

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Real Estate

CASE STUDY Real Estate Client

Unacast helped a real estate client improve ROI on brick-and-mortar sites. The client struggled to understand which demographic segments drove migration patterns. Unacast provided granular location d...ata to identify key trends by age, income, and geography. The client used these insights to make better short-term decisions and plan long-term investments. The solution also shortened the validation period for new developments.

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Marketing and Advertising

CASE STUDY The Retail Coach

Unacast’s Location Insights Platform helped The Retail Coach improve its data analysis for retail recruitment. The Retail Coach used the platform to quickly create custom trade areas and view psychog...raphic segmentations. The solution made workflows faster and easier for both research and business development teams. Work turnaround time decreased. The Retail Coach now enjoys a 90% client retention rate and high customer satisfaction.

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Education

CASE STUDY University of Florida Transportation Institute (UFTI)

Unacast's location intelligence helped the University of Florida Transportation Institute (UFTI) study human mobility during the 2019 Kincade Fire. UFTI researchers used Unacast's data to analyze eva...cuation patterns before, during, and after the wildfire. The insights supported emergency managers in improving wildfire response strategies. The study also helped planners create better outreach and training for vulnerable communities.

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Education

CASE STUDY University of Chicago

Unacast's location intelligence platform helped the University of Chicago use smartphone GPS data to improve public park planning and engagement. The university integrated geospatial insights to meas...ure and validate park usage, focusing on equity and accessibility. Clean, validated location data revealed how different areas of parks are used, guiding better design decisions. The solution enabled more precise, data-driven improvements to public spaces.

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Marketing and Advertising

CASE STUDY Relu AI

Relu AI used the RoadStar platform, powered by Unacast’s location data, to improve out-of-home (OOH) advertising in India. Advertisers faced challenges with unclear metrics and ROI in OOH campaigns. ...The platform gave them precise audience measurement, real-time insights, and transparent reporting. Clients gained trust in their data and saw better campaign planning and execution. The self-service model let advertisers plan and measure campaigns easily, leading to more effective and innovative media strategies.

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lightning

Peers used Unacast Location Processing Platform for competitive intelligence and international marketing

Unacast Location Processing Platform Features

  • Low
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FEATURE RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (35)
Custom Reports

3.97/5 ★

Read Reviews (37)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (35)
Custom Reports

3.97/5 ★

Read Reviews (37)

Software Failure Risk Guidance

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for Unacast Location Processing Platform

Top Failure Risks for Unacast Location Processing Platform

Unacast AS Profile

Company Name

Unacast AS

Company Website

https://www.unacast.com/

HQ Location

12 E 33rd St New York, US

Employees

11-50

Social

Linkedin

Financials

SERIES B