Upstream: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Upstream
Brand: Upstream
Rating: 3.58 (112 reviews)

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Upstream: Mobile Technology, secure access to digital services

Upstream Overview

Upstream is a mobile technology platform that excels in digital acquisitions and sales across all mobile channels. The platform offers advanced mobile marketing automation, enabling businesses to effectively reach and engage their customers wherever they are. Upstream leverages deep insights to drive action, simplifying the success of marketing campaigns. A standout feature is its Mobile Identity solution, which enhances customer understanding, allowing for more targeted and effective marketing strategies. This capability ensures businesses can optimize customer interaction and achieve higher conversion rates, setting Upstream apart in the mobile marketing space.

Use Cases

Customers recommend Advertisement, Lead Qualification: Technographic, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Upstream.

Other use cases:

Collaboration
Channel Marketing
Engaging And Following Up

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Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Upstream.

Other priorities:

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Upstream Use-Cases and Business Priorities: Customer Satisfaction Data

Upstream works with different mediums / channels such as Mobile. Website. and Channel Partners.

Upstream's features include Recording. and Upstream support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Upstream analytics capabilities include Custom Reports, and Analytics.

Upstream is a leading mobile technology company driving digital acquisitions and sales. Every mobile channel available is utilized for marketing.

Popular Business Setting

for Upstream

Top Industries

Education

Popular in

Enterprise

Upstream is popular in Education, and is widely used by Enterprise,

Comprehensive Insights on Upstream Use Cases

What makes Upstream ideal for Advertisement?

How does Upstream facilitate Lead Qualification: Technographic?

3+ more Business Use Cases

13 buyers and buying teams have used Cuspera to assess how well Upstream solved their business needs. Cuspera uses 112 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

CASE STUDY Empresa varejista de moda online

Upstream's Grow platform helped a leading Brazilian online fashion retailer boost sales with SMS marketing automation. The company faced stagnating email revenue despite a large subscriber base. Upst...ream enabled SMS opt-in for 8% of monthly visitors, capturing over 40,000 phone numbers in 3 months. Automated SMS campaigns drove 6x more conversions and 2x higher average order value compared to email. The retailer achieved a 14.8x ROI and 4x better click-through rate with SMS versus email.

CASE STUDY Sem Parar

Upstream’s e-commerce solution helped Sem Parar sell 16.5 times more of their top plans each month. Sem Parar used Upstream’s Grow platform to personalize communication and target customers with auto...mated, data-driven messages. The company achieved a 58x ROI and recovered 9% of abandoned carts. They also saw a 44% click-through rate on welcome messages and a 60% drop in opt-outs. This approach boosted upselling and improved customer retention.

CASE STUDY Jogê

Upstream's Grow platform helped Jogê boost e-commerce sales using SMS marketing automation. Jogê used targeted pop-ups to collect 14,000 phone numbers in two months, achieving a 5.5% opt-in rate. Rea...l-time triggered SMS messages drove 9.74% of total e-shop sales and reduced cart abandonment. Broadcast SMS campaigns increased average order value by 20%. Jogê saw a 25x ROI in just two months with Upstream's MarTech solution.

CASE STUDY Fashion Online Retailer

Upstream's mobile marketing platform helped a top fashion online retailer in Brazil boost sales. The retailer faced a plateau in revenue from e-mail marketing. Upstream introduced SMS marketing autom...ation, collecting over 40,000 phone numbers in 3 months. SMS campaigns delivered 6x higher conversions and 2x higher average order value compared to e-mail. The retailer achieved a 14.8x ROI and 4x better click-through rates with SMS.

Telecommunications

CASE STUDY dtac

Upstream helped dtac, a leading mobile operator in Thailand, boost digital acquisitions and revenues. dtac wanted to scale digital VAS sign-ups without increasing fraud complaints. Upstream ran cross...-vertical campaigns, managed 80+ services, and used over 45 traffic sources. Their proprietary security and A/B testing improved user flows. dtac saw 174% year-over-year subscription growth, 250,000 new subscribers monthly in Q1 2021, a 440% landing page conversion rate improvement, and a 14% increase in subscriptions from creative optimization.

CASE STUDY Frutifica

Upstream's Grow platform helped Frutifica, an online food retailer in Brazil, reactivate inactive customers. Frutifica used SMS marketing automation and seasonal campaigns to win back users who had n...ot ordered in a year. The strategy included targeted on-site campaigns, automated welcome messages, and segmented discount offers. Frutifica achieved up to 57x ROI, a 2.8% click-through rate on SMS campaigns, and a 7.7% opt-in rate in pop-ups.

Peers used Upstream for advertisement and lead qualification: technographic

Upstream Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	3.09/5 ★ Read Reviews (12)
Analytics	2.86/5 ★ Read Reviews (2)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	3.09/5 ★ Read Reviews (12)
Analytics	2.86/5 ★ Read Reviews (2)

Software Failure Risk Guidance

for Upstream

Top Failure Risks for Upstream

Upstream Systems News

Product 09/09/2024

Upstream Works Announces Omni AI Hub and Upstream Works AI Availability for On - Premise and Cloud Contact Centers

Upstream Works launches Omni AI Hub for seamless AI integration in contact centers, enhancing efficiency and customer experience.

10/01/2024

Black Friday 2023 Takeaways in Brazil

The post Black Friday 2023 Takeaways in Brazil appeared first on Upstream.

26/09/2023

One world. One partner. One-stop, digital acquisitions shop.

The post One world. One partner. One-stop, digital acquisitions shop. appeared first on Upstream.

Upstream Systems Profile

Company Name

Upstream Systems

Company Website

https://www.upstreamsystems.com/

HQ Location

52 – 54 St John Street, Marylebone House, 4th Floor, London, . EC1M 4HF, GB

Employees

251-500

Social

Financials

PRIVATE