Verve Activate Overview

Verve-activate describes Verve Group's privacy-first omnichannel ad platform. Advertisers and publishers are connected to people in real time through programmatic solutions.

This is a summary of the comprehensive capabilities and benefits of Verve Activate based on over 11 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Verve Activate is right for your needs? Our Cuspera AI engine can evaluate how Verve Activate fits your specific business needs, industry, and context. Get your personalized assessment report today.

Verve Activate supports business activities such as:

  • Segmentation And Targeting
  • Engaging And Following Up
  • Identify Target Customers

It can help manage these activities if you use Offline and On Premises for these needs.

Verve Activate Reviews

11 buyers and buying teams have used Cuspera to assess how well Verve Activate solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Segmentation And Targeting , Engaging And Following Up , Identify Target Customers , as the business use cases that they have been most satisfied while using Verve Activate.

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Customer Stories

AppStock - Advertising

AppStock partnered with Verve to boost its daily revenue by 56 times. They integrated with Verve's in-app exchange, PubNative, in mid-2022. This partnership allowed AppStock to access exclusive inven...tory and reach diverse audiences. As a result, AppStock saw a 303% increase in impressions year-over-year and a 168% increase in average daily revenue quarter-over-quarter.

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SmartNews - Media Production

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. They used Prebid integration, pre-packaged deals, and ads.txt to attract more demand partners. SmartNews saw a 141% quarter-over-quarter ...revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39% quarter-over-quarter. SmartNews now sees Verve as a key partner for monetization.

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VideoHeroes - Marketing And Advertising

Verve’s in-app performance marketplace helped VideoHeroes grow fast in Europe. VideoHeroes used Verve’s ad rendering and targeting to launch new video ad formats and user acquisition campaigns. Video... completion rates rose by 13.4% in one quarter. Revenue grew 140% year-over-year, and impressions more than tripled. VideoHeroes saw a 41% surge in ad requests and a 54% revenue increase in late 2023.

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AppStock - Marketing And Advertising

AppStock used the Performance+ Marketplace from Verve to access exclusive in-app ad inventory. This helped AppStock reach new audiences and boost their marketing scale. They saw a 56X increase in ave...rage daily revenue year-over-year. Impressions grew by 303% year-over-year. AppStock also saw a 168% increase in average daily revenue quarter-over-quarter. The team used new ad formats and careful monitoring to ensure quality and safety.

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Microsoft - Computer Software - Very Large

Verve Brand+ Marketplace helped Microsoft boost ad revenue for Windows app developers. Developers saw 20% growth in app monetization revenue each quarter. Verve's global demand network improved fill ...rates and eCPMs in key regions like the US, UK, and Italy. Microsoft ranked Verve among its top three monetization solutions for ads served. The partnership expanded ad reach to 15 top Windows markets worldwide.

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Based on peer insights

Cuspera recommends Verve Activate for

Use Cases Segmentation And Targeting , Engaging And Following Up , Identify Target Customers
Medium Offline, On Premises

IT and Other Capabilities

for Verve Activate

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.16/5 ★

Read Reviews (2)
Custom Reports

2.93/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.16/5 ★

Read Reviews (2)
Custom Reports

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Verve Activate

Top Failure Risks for Verve Activate

Vendor Profile Details

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE