Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

  • Sending & Publishing Communications
  • Media Buying
  • Forecasting
  • Lead Qualification: Technographic
  • Identify Target Customers
  • Campaign Management
  • Contract Management
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Improve ROI
  • Build Brand Awareness
See all business priorities See less business priorities

Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...We use adelphic to buy programmatic video and banner ads across the web...." Peer review by Agency

Popular Business Setting

for Viant DSP

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Viant DSP Use Cases

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Viant DSP case study
Hospital & Health Care
Hospital & Health Care
CASE STUDY Global Pharmaceutical Company

A global pharmaceutical company achieved a 104% increase in site visits and a 97% view-through rate with a CTV-only campaign using Viant's DSP and Household ID technology.

Read More
Viant DSP case study
Hospitality
Hospitality
CASE STUDY A hotel

The hotel company achieved a 92% increase in walk-in stays and a 71% rise in advance bookings using Viant's DSP, resulting in a $2 return on ad spend.

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Viant DSP case study
Insurance
Insurance
CASE STUDY Online Car Insurance Company

An online car insurance company used Viant's reporting tools to assess CTV ad success, resulting in improved understanding of ad-driven conversions.

Read More
lightning

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

2.75/5

Read Reviews (13)
Analytics

2.10/5

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

2.75/5

Read Reviews (13)
Analytics

2.10/5

Read Reviews (7)

Software Failure Risk Guidance

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for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Viant Launches Certified Partner Program - Business Wire

Viant has started a Certified Partner Program to enhance collaborations and strengthen partnerships.

18/11/2024 - source

Viant Licenses Comscore Data for Training ViantAI - Business Wire

Viant is using Comscore data to train its AI system, ViantAI.

28/10/2024 - source

Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation - Business Wire

Wiland, Inc. teams up with Viant to improve audience engagement across multiple channels.

09/09/2024 - source

Viant Technology Inc. Feeds

Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call - StockTitan

Viant will release its third quarter 2024 financial results and hold a conference call.

23/10/2024 - source

Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Financials

M&A