Viant Data Platform Overview

This is a summary of the comprehensive capabilities and benefits of Viant Data Platform based on over 11 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Viant Data Platform is right for your needs? Our Cuspera AI engine can evaluate how Viant Data Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.

Viant Data Platform supports business activities such as:

  • Advertisement
  • Engagement Management

Viant Data Platform can help you with many business goals, such as Improve ROI. It can help manage these activities if you use Omnichannel for these needs.

Viant Data Platform Reviews

11 buyers and buying teams have used Cuspera to assess how well Viant Data Platform solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve ROI is the most popular business priority peers achieved using Viant Data Platform.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Viant Data Platform.

See all use cases

Case Studies

COMPANY CASE STUDIES
Viant Data Platform case study

Online Car Insurance Company
CASE STUDY Online Car Insurance Company

An online car insurance company used Viant's reporting tools to assess CTV ad success, resulting in improved understanding of ad-driven conversions.

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Viant Data Platform case study

Global Pharmaceutical Company
CASE STUDY Global Pharmaceutical Company

A global pharmaceutical company achieved a 104% increase in site visits and a 97% view-through rate with a CTV-only campaign using Viant's DSP and Household ID technology.

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Viant Data Platform case study

A B2B Digital Marketing Agency
CASE STUDY A B2B Digital Marketing Agency

Viant's B2B digital marketing strategy achieved 11.5x ROAS and a 39% increase in conversions, with 34% of leads from Connected TV, by using cookieless Household ID targeting.

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Based on peer insights

Cuspera recommends Viant Data Platform for

Use Cases Advertisement , Engagement Management
Medium Omnichannel
Business Priority Improve ROI

IT and Other Capabilities

for Viant Data Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Viant Data Platform

Top Failure Risks for Viant Data Platform

Vendor Profile Details

Company Name

Viant

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A