Viant DSP: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Viant DSP
Brand: Viant DSP
Rating: 4.03 (111 reviews)

4.03 5

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Reach consumers seamlessly across all programmatic channels and formats

Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

Sending & Publishing Communications
Media Buying
Forecasting
Lead Qualification: Technographic
Identify Target Customers
Campaign Management
Contract Management

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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

Launch New Products
Scale Best Practices
Improve ROI
Build Brand Awareness

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Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...You can achieve very affordable CPMs in your mobile campaigns and the support is really helpful and advise you the best way to get the maximum performance...." Peer review by Administrator

Popular Business Setting

for Viant DSP

Top Industries

Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Viant DSP Use Cases

How does Viant DSP address your Advertisement Challenges?

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Marketing and Advertising

CASE STUDY Havas Media Network

Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party coo...kies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas Media’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.

Automotive

CASE STUDY Top U.S. auto manufacturer

Viant Household ID and S&P Global Mobility’s Polk Signals data helped a top U.S. auto manufacturer measure the impact of their service and after sales campaigns. The company wanted to understand how ...dedicated automotive maintenance care affected results. Viant’s vehicle service report matched Polk Signals data to Viant Household ID. The campaign led to a 35% overall lift in conversions and a 3% increase in buy rate for those exposed to the CTV-focused, omnichannel service campaign.

Food & Beverages

CASE STUDY A national sugar substitute brand

Viant’s DSP helped a national sugar substitute brand boost site actions by 186%. The brand wanted more site visits, better sales, and to test cookieless measurement on CTV. They used Viant Household ...ID, direct IRI integration, and advanced reporting. Matterkind, their activation partner, enabled incremental conversions from CTV ads. The campaign delivered a $1.45 return on ad spend, surpassing expectations.

Education

CASE STUDY regional college

Viant DSP helped a regional college boost online engagement. The college used Viant Household ID, third-party data partners, and omnichannel DSP. Conversion Lift Reporting showed a 628% lift in onlin...e actions and a 413% lift from connected TV. The campaign achieved a $42 eCPA from online applications. Cross-channel attribution revealed 40% of applicants used a different device than their first ad exposure.

Automotive

CASE STUDY U.S. automotive OEM (via Concentrix)

Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.

Retail

CASE STUDY A leading retailer

Viant's Connected TV (CTV) advertising helped a leading retailer move from linear TV to CTV. The retailer used advanced CTV targeting and conversion lift reporting. They saw a 202% lift in conversion...s and a 98% increase in incremental website visits. The campaign also cut cost per landing page view by 32%. The retailer gained new insights into their audience for future campaigns.

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Custom Reports	2.75/5 ★ Read Reviews (13)
Analytics	2.10/5 ★ Read Reviews (7)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Custom Reports	2.75/5 ★ Read Reviews (13)
Analytics	2.10/5 ★ Read Reviews (7)

Software Failure Risk Guidance

for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Partnership 18/11/2024

Viant Launches Certified Partner Program - Business Wire

Viant has started a Certified Partner Program to enhance collaborations and strengthen partnerships.

Product 28/10/2024

Viant Licenses Comscore Data for Training ViantAI - Business Wire

Viant is using Comscore data to train its AI system, ViantAI.

Financial 23/10/2024

Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call - StockTitan

Viant will release its third quarter 2024 financial results and hold a conference call.

Partnership 09/09/2024

Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation - Business Wire

Wiland, Inc. teams up with Viant to improve audience engagement across multiple channels.

Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Financials

M&A