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Conversion Rate Optimization Software 2024: Complete Guide

Conversion rate optimization, aka CRO, is the process of improving the visitor experience on your website, landing page, or app to increase the probability of the visitor taking desired actions (conversions) on that medium. You will gain insights on what can be improved and get help in assessing the potential changes through A/B and multivariate testing.
AI is playing a role in real-time website personalization and personalized content creation, changing the dynamics in CRO.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Conversion Rate Optimization Software

unbounce

Landing Pages - Create a Dedicated Page for Your Campaign

4.54

Read Reviews
unbounce Icon

unbounce

22.71
★★★★★
★★★★★
Landing Pages - Create a Dedicated Page for Your Campaign

Unbounce is a Landing page builder and platform to get more sales, leads and customers. It helps to acquire customers and improve ROI.

Unbounce helps to create and publish landing pages without coding. It’s an easier and faster way to get more conversions from the traffic. Its landing page is built using templates, customized, captures leads from the lead generation form and runs through the A/B test to see how a given landing page resonates with visitors. Their popups and sticky bars prompts visitors to convert with targeted offers

Testimonials

Lisa Craveiro

Director of Acquisition

Indochino

unbounce Icon
Highlights
Top Processes : Advertisement,Generation of new leads,Communication management
Top Features : Landing page,Templates,Alerts: popups & Notifications

Vendor: Unbounce

Founded: 2009

Company Size: 101-250

HQ Location: 400-401 West Georgia Street, Vancouver, BC, Canada, V6B 5A1

Financials: PRIVATE

Hotjar

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

4.53

Read Reviews
Hotjar Icon

Hotjar

22.66
★★★★★
★★★★★
Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Hotjar is an easy-to-use service that combines analysis and feedback tools to understand what’s happening on the site through tools such as heatmaps, session recordings, and surveys.

Some of its features include understanding visitor motivation and desire, identify usability issues on the fly and issues the visitors encounter, finding opportunities for improvement and testing based on visitor behavior on the website, form analysis and many more.

Hotjar Icon
Highlights
Top Processes : Engagement management,Customer feedback management,Funnel analysis
Top Features : Recording,Feedback surveys,Landing page

Vendor: Hotjar

Company Size: 251-500

Financials: PRIVATE

VWO

All-in-One A/B Testing and Conversion Optimization Platform

4.26

Read Reviews
VWO Icon

VWO

21.30
★★★★★
★★★★★
All-in-One A/B Testing and Conversion Optimization Platform

VWO Optimization Platform helps to improve key business metrics by empowering to easily discover insights, test ideas, and improve engagement across the entire customer journey. It helps to improve sales and revenue and acquire customers.

VMO enables to optimize the entire audience journey by optimizing both web and messaging experiences, uncovering blockages in the customer journey using VWO insights, gathering, and organizing the insights in the VWO plan, collaborating with the team to convert them into data-backed hypotheses and prioritizing and execute the optimization roadmap through VWO testing.

It helps to continuously improve KPIs including features like conversion growth by rapidly testing tons of new ideas, diagnosing problem areas in the visitors’ experiences, keeping the visitors engaged with automated marketing campaigns through web push notifications, and Facebook Messenger and many more.

Testimonials



Brandon Gentry

Director, User Experience

WMG

VWO Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Helpdesk management
Top Features : Alerts: popups & Notifications,Landing page,Recording

Vendor: Vwo

Company Size: 51-100

Financials: PRIVATE

Instapage

Instapage - The Advertising Conversion Cloud‚

4.50

Read Reviews
Instapage Icon

Instapage

22.51
★★★★★
★★★★★
Instapage - The Advertising Conversion Cloud‚

Instapage is a Conversion Rate Optimization Software. Instapage is a service that lets to build landing pages for online marketing and promotion campaigns with ease.

It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the collaboration solution for streamlining the design review process.

Testimonials

Seth Goyes

Customer Acquisition Freelancer

Kingsway Real Estate

Instapage Icon
Highlights
Top Processes : Advertisement,Communication management,Sending & publishing communications
Top Features : Landing page,Templates,Personalization

Vendor: Instapage

Founded: 2012

Company Size: 101-250

HQ Location: 118 King St. Suite 450 San Francisco, CA 94107

Financials: SERIES A

ClickFunnels

ClickFunnels™ - Marketing Funnels Made Easy

4.54

Read Reviews
ClickFunnels Icon

ClickFunnels

22.72
★★★★★
★★★★★
ClickFunnels™ - Marketing Funnels Made Easy

Clickfunnels is an online sales funnel platform designed for entrepreneurs to help them market, sell and deliver their products. It removes the complexity of online marketing by helping the sales team create various sales funnels from the varied Smart Sales Funnels options.

The tool helps the businesses create their website inside of a sales funnel and attract customers. The primary features include custom domains, flexible and customizable sales funnels, Follow-Up Funnels, one click upsell, List Building Opportunities and affiliate program creation through backpack.

The tool offers multiple types of sales funnels each designed for an exclusive customer target, for webinars, membership sites, sales, and other subscriber lists.

ClickFunnels Icon
Highlights
Top Processes : Referral management,Generation of new leads,Engagement management
Top Features : Landing page,Templates,Personalization

Vendor: ClickFunnels

Company Size: 101-250

Financials: PRIVATE

Pendo

Understand and Guide Your Users

4.53

Read Reviews
Pendo Icon

Pendo

22.66
★★★★★
★★★★★
Understand and Guide Your Users

The Pendo Product Cloud is a single platform guiding the product through its entire journey, and enabling successful adoption and customer loyalty around it. It enables Product Led Growth for the business. It can be deployed in SaaS and other Enterprises for Product Planning, Customer Retention, and Account expansion to name a few.

Pendo enables driving of the product through its various stages that includes Product Design, Marketing, Sales, Engineering, and Customer Success. It also provides details about User adoption. Pendo’s product analytics facilitates and provides the tools required for becoming a Product Led Growth organization.

Pendo features include insights into product journey analytics, sentiment analysis through surveys and polls, messaging and guides for customers best use of the product, demand intelligence through customer feature request data, better communication features that help stakeholders align and increase visibility and control around the product.

Pendo is also available on mobile.

Testimonials



Amanda Bridge

UX Content Writer

Procore

Pendo Icon
Highlights
Top Processes : Engagement management,Training & onboarding,Customer feedback management
Top Features : Feedback surveys,Dashboard,Personalization

Vendor: Pendo

Founded: 2013

Company Size: 101-250

HQ Location: 150 Fayetteville St. Raleigh, NC 27601

Financials: SERIES F

Heap

Product Analytics software providing actionable insights and conversion Rate Optimization

4.40

Read Reviews
Heap Icon

Heap

22.02
★★★★★
★★★★★
Product Analytics software providing actionable insights and conversion Rate Optimization

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

It helps build digital products by helping to understand how people interact with the product, features used, and what user behaviors connect with long-term value. These experiences help to make the right decisions about the product.

It is used to run endless experiments in the product, test new features, make changes, fix problems, and innovate on solutions. It also justifies the value of metrics and effectiveness obtained to the business and is an endless source of answers about the product.

Testimonials

Josef Pfeiffer

VP Product

Northwestern Mutual

Heap Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Funnel analysis
Top Features : Dashboard,Personalization,Recording

Vendor: Heap

Company Size: 51-100

HQ Location: 225 Bush St, San Francisco, California US

Financials: SERIES C

Leadpages

Leadpages Landing Page Builder & Lead Gen Software

4.34

Read Reviews
Leadpages Icon

Leadpages

21.71
★★★★★
★★★★★
Leadpages Landing Page Builder & Lead Gen Software

Leadpages is a landing page builder tool. Leadpages is a cloud-based landing page builder and lead generation solution designed for small and midsize businesses. It helps them publish landing pages, drive web traffic and capture new leads for their marketing campaigns.

The Primary Features of Leadpages include a page builder and editor, custom templates, ROI tracking and more. Leadpages enables marketers to create mobile-responsive landing pages and pop-up boxes using customizable templates. It offers an integrated Facebook ad-builder tool to pull content from Facebook pages and create marketing ads. The solution offers a variety of customer targeting and segmenting tools to create and run campaigns for a dedicated audience.

Leadpages helps businesses connect their campaigns with other marketing tools such as webinar platforms, payment processors, email automation and more. Users can also view the performance of their campaigns through a real-time dashboard and analyze their ROIs.

Testimonials

Caroline Davidson

Greatness Relations Specialist

Greatness Magnified

Leadpages Icon
Highlights
Top Processes : Generation of new leads,Advertisement,Sending & publishing communications
Top Features : Landing page,Templates,Widgets

Vendor: Leadpages

Founded: 2012

Company Size: 101-250

HQ Location: 1330 Lagoon Ave, Minneapolis, Minnesota 55408, US

Financials: SERIES B

WalkMe Digital Adoption Platform

WalkMe‚ - Digital Adoption Platform

4.60

Read Reviews
WalkMe Digital Adoption Platform Icon

WalkMe Digital Adoption Platform

22.98
★★★★★
★★★★★
WalkMe‚ - Digital Adoption Platform

WalkMe Digital Adoption Platform (DAP) is used to simplify user experience using insights, engagement and guidance capabilities. It helps to improve sales & revenue and ROI.

WalkMe DPA assists to meet the needs of employees and customers. Its technology places a transparency on top of all applications, allowing businesses to gain insights into user behavior and create in-application experiences that empower users to be more productive and efficient

DPA collects and analyses the usage data and finds out the users struggle and helps with data-driven decisions and champion transformational change. It drives clients activity with in-application and cross-application guiding them step by step. It assists in move from responsive to proactive user engagement by understanding the client needs and giving customized direction so that the clients never need to look for help again. DPA simplifies the user experience by eliminating empty clicks and automate ordinary tasks.

Testimonials

Annabel Thompson

Senior Customer Marketing Executive

Employment Hero

WalkMe Digital Adoption Platform Icon
Highlights
Top Processes : Engagement management,Training & onboarding,Engaging and following up
Top Features : Ticketing,Personalization,Feedback surveys

Vendor: WalkMe

Founded: 2011

Company Size: 501-1000

HQ Location: 525 Market St, Floor 37,San Francisco, CA 94105

Financials: SERIES G

Smartlook

Free Session Replay Tool with Web, Mobile, & App ...

4.69

Read Reviews
Smartlook Icon

Smartlook

23.45
★★★★★
★★★★★
Free Session Replay Tool with Web, Mobile, & App ...

Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.

Smartlook records users on websites and mobile apps. It analyses both websites and mobile apps to understand user behavior, trends, and bugs in detail all of which helps to make better data-driven decisions. It provides website analytics that helps to understand where users struggle on the website and how to increase conversions. Similar analytics are available for mobile apps also.

Testimonials



Milena Brum

Full Stack Developer

AstroPay

Smartlook Icon
Highlights
Top Processes : Engagement management,Training & onboarding,Engaging and following up
Top Features : Recording,Personalization,Dashboard

Vendor: Smartlook

Founded: 2016

Company Size: 11-50

HQ Location: Lidicka 2030/20 602 00 Brno Czech Republic (European Union)

Financials: SERIES A

Show More

What is Conversion Rate Optimization?

Conversion Rate Optimization

Conversion rate optimization, or CRO as it is commonly known in the marketing lexicon, is the systematic process of getting website visitors to complete the desired business goal.

This is of utmost importance to any business. All websites are built, ultimately, to serve the purpose of converting customers. This is applicable irrespective of the nature of business. So, you could be a B2B website where generating leads is of importance, or you could be a B2C e-commerce website where the ultimate goal is to convert the website visitor to buying online. Conversion is no less relevant if you are in the business of content marketing where you want to attract quality traffic to the site, or if you want subscriptions or sign-ups for a newsletter or blog.

As well as the differences in the purpose of CRO exercises between B2B and B2C applications as described above, it would be prudent, too, to moderate expectations in terms of turnaround time to yield results, based on the nature of your business. You are likely to see quicker conversion rate improvements in B2C sites. B2B typically tends to have longer cycle times, could have more decision-makers, and may make measurement and attribution of CRO efforts more difficult.

All businesses should define what their “Macro Goals” are with respect to the website under consideration, and then, if applicable, evolve a set of “Micro Goals”. For example, for an e-commerce firm, the macro goal is always about effecting online transactions, but micro-goals could be signup, and add to cart, increased time spent on the page, and so on.

Conversion Rate Optimization typically requires buy-in from various stakeholders and will be covered in more detail in the section on “Adoption & Implementation” challenges. Alignment on the key business goals builds a clear view of what is called the conversion funnel – the set of online actions that prospective customers are expected to go through in their journey to final conversion. Having achieved that, the different teams can plan and tackle the different aspects of the conversion funnel. Of course, we shall consider it a given that various marketing channels, paid or unpaid (usually paid if the website is still relatively new) are already bringing in a significant amount of traffic. It would not make sense to go down the route of trying to do CRO if the marketing channels are not bringing in much traffic in the first place.

Learn and adapt from the CRO best practices that are already being deployed in your industry rather than reinventing the wheel. This will give you a firm sense of the task ahead and give you vital competitive intelligence and benchmarking. For example, in a typical e-commerce scenario, 2-3% is considered a very good conversion rate.

What is CRO Software?

CRO depends on a wide variety of tools being used in each step, with a good CRO platform then integrating all this in a seamless and actionable manner. A lot of CRO is about data, which is generated copiously by these tools. The key is to be able to define where you will optimize, what you will optimize for, and who you are optimizing for. The CRO software should allow you to do the following tasks, irrespective of the actual underlying tools powering it.

Research

Research in CRO typically encompasses a wide variety of quantitative and qualitative methods.

Quantitative methods

It would always be best to start here if your asset is a website that deals with large amounts of traffic. An e-commerce website is a good example of this. It helps you narrow down the areas you should focus on. It may reveal problems with certain pages, certain kinds of digital marketing channels, etc. The most popular tools for this include Google Analytics, Mixpanel, Adobe Analytics, Kissmetrics, among others.

Qualitative methods

You start with qualitative methods if your audience size is smaller, but each individual is very valuable. High-value B2B transactions are a good example of this. You could pursue a wide range of tasks, from online surveys to triggered feedback to even chatbots to do the same. Of course, there is also the tried and tested, invaluable method of visiting and meeting your customer face-to-face.

What is Conversion Rate Optimization?

Qualitative and quantitative approaches are not mutually exclusive. You will typically need both to frame and test hypotheses and implement changes.

Form Hypothesis

This is a key step but the role of software in it is limited.

Create Experiments

Popular experiments include the creation of forms, custom landing pages, etc. The CRO software allows you to build this quickly without going into full development cycles

Run Experiments

The most popular methodology of CRO continues to be A/B testing. A/B testing involves comparing the conversion results between the first version of the design (A), called the “control”, and a trial version of the same design (B), called the “variation”. A/B testing usually covers these basic elements.

I don’t care much for Best Practice -- I care about conversions. That’s why I test

M A

Michael Aagaard

CRO Expert
Home page optimization

This could be as basic as ensuring that the right content and images are used to increase engagement and drive the customer forward in the conversion funnel.

Your landing pages aren’t Wikipedia. Stop adding unnecessary links.

O G

Old Gardner

Co-founder Unbounce, Keynote Speaker
Campaign landing page optimization

Enhancing the alignment between off-platform communication in the form of ads and content, and flow from the landing page

Call To Action

Calls to Action buttons, or CTAs, are one of the most experimented upon elements in CRO. Well-implemented CTAs can have a huge impact on eventual conversion.

The best design isn’t the one that [just] makes your company look cool and edgy and sophisticated. It’s the design that supports conversion, has room for cool copy, and power calls-to action that make people click the big orange button

B M

Brian Massey

Founder, Conversion Scientist - Conversion Sciences
Analyze results

Good software allows you to gain critical insights leveraging big data, data visualization, and, nowadays, even AI.

Workflow Management

Given the high number of tools and integrations, not to mention stakeholders, it’s likely that you will need software to manage workflows, especially if the scope of CRO is very large.

Which Industries use CRO Software?

CRO is relevant for both B2B and B2C businesses.

B2B - Any business where the acquisition of leads is important is where CRO comes into the picture. Real estate, SaaS, consulting services, automobile, all are sectors that are big on CRO.

B2C - Any e-commerce website requires a bare minimum of CRO efforts at the least to acquire adequate traction. The larger the scale of the website, the more complex the CRO operations. D2C brands, multi-brand e-commerce portals are intensive CRO users

Who are the Users of CRO Software?

While the end-user is almost always business as an entity, it is usually the marketing teams who use a variety of CRO tools, applying them to content to social media marketing to performance marketing. Webmasters, product managers, and technology heads are all typical end-users of various CRO tools.

Key Features of a CRO Software

Analytics and Reporting of the various kind such as Campaign Analysis, Engagement Analytics

Alerts, Escalations, and Notifications on different channels such as Text, Email

Tracking of Various kinds such as Behavior Tracking, Click Tracking, Conversion Tracking

Visitor Management activities such as Prioritizing, Tracking.

AI in CRO Software

Given that data is the foundation of CRO, AI is becoming integral to CRO. This is especially prevalent in cases where the amount of data generated is copious and the variables so vast that it would be impossible to be efficient using stand-alone siloed approaches.

AI in CRO has a disruptive effect on the following:

Digital Marketing

AI in digital marketing is ever-evolving. AI can play a key role in optimizing communication, targeting, and ensuring overall engagement. This can span all aspects of digital marketing, from identifying communication and content gaps to creating super-detailed user-profiles and journey maps. At the core of it, AI is able to collect and analyze more data than was ever possible otherwise, and optimize for conversions. Given the ever-ballooning costs of digital marketing, AI-based CRO would have the effect of keeping marketing budgets in check

Lead scoring and potential identification

Especially important when it’s a B2B website, AI-led insights allow for tagging of high-value customers, identification of intent-based on multi-platform behavior, and deep learning, all culminating in more deal closures. The more detailed a persona that can be built up, the more useful it is for actual sales closures.

Hyper personalization

Customizing flows and communications, including but not limited to what a customer views, at an individual level is the holy grail of personalization. Only advancements in AI can truly deliver this at scale. It may sound rather far-fetched today, but AI will be used to tailor website elements to suit the user who is browsing, leading to a more engaging experience, and, thereby, conversion.

Content doesn’t win. Optimized content wins

L E

Li Evans

Adobe Marketing

Accelerated test cycles

Arriving at test hypotheses, creating the test environments, and then running the experiments is a time-consuming and probably error-prone process. AI has the potential to supercharge test cycles, giving feedback, and analysis much faster.

Improved Customer Service

The faster a company can respond to a customer query, the more satisfied and likely to convert the customer usually is. A lot of focus in these areas have been around chatbots, and while the early versions of chatbots were nothing but basic flowchart algorithms, today AI-led CRM can play a vital role in taking the customer closer to that desired conversion. Other facets that could be AI-powered include pre-filled information, smart scheduling, automated calls, and so on. This too, when implemented well, is bound to bring about substantial cost savings.

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Buyer’s Guide: 4 Key Factors to Consider to Select CRO Software

Point Product vs Suite

The complete CRO platform from Adobe or IBM provides a complete stack of functionality that covers all of CRO capabilities. However, there are several point products that cover only specific functionality like A/B Testing, Conversion Tracking, or Visitor Management. Such point tools do provide integration to the other platform like products which eases adoption. If enterprises need the specific capability, without heavy lifting, then they can choose such best of breed point solutions.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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Capabilities

The best CRO platforms are the ones that are built on a solid interoperable data foundation that allows for easy API-led, gives you consolidated and intuitive views, and allows you to run some of the qualitative and quantitative experiments from within. Popular features to look for would include strong segmentation and visualization, A/B testing capabilities, capabilities to do more complex statistical testing like Multivariate Testing ( MVT ) if you generate large amounts of data, Personalization capabilities. If your target channel is mobile, then Mobile-first or at least a strong focus on mobile capability would be a desired feature.

Training and Support

It's important that all the users of the platforms are trained and on-boarded in its use and expected outcomes. This is most relevant in cases where large customer service teams are involved or involve sales personnel using these tools in their direct customer interactions. If CRO is seen as a critical business process, then the vendor should be able to provide the support that meets business needs.

Integrations

The latest CRO tools or platforms may not be the best fit if they don't integrate well with your existing technology. Find a platform that is capable of delivering without too many disruptions.

It is important to realize that various CRO tools do various tasks and even the best of the CRO tools or platforms don't do it all. It is up to you as a business to define what are your focus and priority areas, from which will evolve the key tasks that you will need to be done and from there will come your choices of tools and platforms

Challenges in Adoption and Implementation of CRO Software

The challenges in adoption and implementation straddle aspects that include technology but go beyond technology.

Executive Sponsorship and Championship

There has to be buy-in at a leadership level for the need for CRO, ideally demonstrated by expected ROI. Without this buy-in, CRO could easily become a side data experiment that fails to create any impact. This buy-in then needs to be communicated to various key stakeholders.

CRO is likely to straddle multiple aspects of the organization. Unless it is made one person’s responsibility, it will be unaccountable and will not be driven with the required importance. In large organizations, a CMO or a CPO are ideal CRO champions or sponsors with one person designated under them who operationally runs the same.

In spite of the best of buy-ins, organization politics, the tendency to work in silos, and general insecurity or protection of turf are all aspects that are likely to hurt effective implementation. It's important that the CRO champion leverages executive championship and work in a multi-stakeholder environment to drive collaboration

Inefficient Methodology

Lack of a strategic vision, inadequate contextual understanding, and inadequate experience can all lead to the sub-par design of hypotheses and testing mechanisms. Lack of user research, an over-reliance on “gut feel” or biases are other issues that typically plague the effective implementation of even the best tools and platforms and CRO is no exception.

Insufficient budgetary flexibility

While initial costs may have been approved, there may still be the tendency to underestimate how big, time-consuming, and resource-intensive large scale CRO plans can evolve into. It is important, therefore, that adequate budgetary support is planned for and incorporated in the plan so as to enable making the right decisions on an ongoing basis. It may be best to keep the scope small but impactful rather than too elaborate and ridden with imponderables.

Lack of agility

CRO implementation will throw up a host of experiments that will need to be run on a daily basis. Agility in the organization and in the technologies being used is necessary to actually conduct the tests, validate and implement. There would be little benefit in implementing robust tools that provide valuable insights, but which are rarely actioned.

ROI of CRO Software

CRO has a very high potential to generate ROI compared to most other marketing activities. While it is a given that one part of the equation is to bring traffic in the first place, generating traffic is expensive, and what CRO strives to deliver on is to get more bang for the buck from the traffic that does get generated. Small changes in conversion rates, in high-traffic, high-frequency scenarios, could lead to millions of dollars in incremental sales.

Of course, marketing campaigns can always be stepped up and continually optimized (and they should be), but it would be germane to remember that while marketing campaigns are only good when they are live, good CRO stays and does not require continuous investment.

The ROI of CRO also comes from beyond the immediate spike in sales. Well-implemented CRO strategies would likely mean that you have cleaner interfaces, delivering a much better user experience across all touchpoints and would eventually lead to higher lifetime value from the customer.

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165 Conversion Rate Optimization Software

unbounce

Landing Pages - Create a Dedicated Page for Your Campaign

4.54

Read Reviews
unbounce Icon

unbounce

4.54
★★★★★
★★★★★
Landing Pages - Create a Dedicated Page for Your Campaign

Unbounce is a Landing page builder and platform to get more sales, leads and customers. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Advertisement,Generation of new leads,Communication management
Top Features : Landing page,Templates,Alerts: popups & Notifications
unbounce Icon

Vendor: Unbounce

Founded: 2009

Company Size: 101-250

HQ Location: 400-401 West Georgia Street, Vancouver, BC, Canada, V6B 5A1

Financials: PRIVATE

Hotjar

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

4.53

Read Reviews
Hotjar Icon

Hotjar

4.53
★★★★★
★★★★★
Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Hotjar is a behavior analytics and user feedback service that helps to understand the behavior of the website users and get their feedback. It helps to acquire customers and enhance customer relationships.

Highlights
Top Business Usecases : Engagement management,Customer feedback management,Funnel analysis
Top Features : Recording,Feedback surveys,Landing page
Hotjar Icon

Vendor: Hotjar

Company Size: 251-500

Financials: PRIVATE

VWO

All-in-One A/B Testing and Conversion Optimization Platform

4.26

Read Reviews
VWO Icon

VWO

4.26
★★★★★
★★★★★
All-in-One A/B Testing and Conversion Optimization Platform

VWO Optimization Platform helps to improve key business metrics by empowering to easily discover insights, test ideas, and improve engagement across the entire customer journey. It helps to improve sales and revenue and acquire customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Alerts: popups & Notifications,Landing page,Recording
VWO Icon

Vendor: Vwo

Company Size: 51-100

Financials: PRIVATE

Instapage

Instapage - The Advertising Conversion Cloud‚

4.50

Read Reviews
Instapage Icon

Instapage

4.50
★★★★★
★★★★★
Instapage - The Advertising Conversion Cloud‚

Instapage is a Conversion Rate Optimization Software. Instapage is a service that lets to build landing pages for online marketing and promotion campaigns with ease.

Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Landing page,Templates,Personalization
Instapage Icon

Vendor: Instapage

Founded: 2012

Company Size: 101-250

HQ Location: 118 King St. Suite 450 San Francisco, CA 94107

Financials: SERIES A

ClickFunnels

ClickFunnels™ - Marketing Funnels Made Easy

4.54

Read Reviews
ClickFunnels Icon

ClickFunnels

4.54
★★★★★
★★★★★
ClickFunnels™ - Marketing Funnels Made Easy

Clickfunnels is an online sales funnel platform designed for entrepreneurs to help them market, sell and deliver their products. It removes the complexity of online marketing by helping the sales team create various sales funnels from the varied Smart Sales Funnels options.

Highlights
Top Business Usecases : Referral management,Generation of new leads,Engagement management
Top Features : Landing page,Templates,Personalization
ClickFunnels Icon

Vendor: ClickFunnels

Company Size: 101-250

Financials: PRIVATE

Pendo

Understand and Guide Your Users

4.53

Read Reviews
Pendo Icon

Pendo

4.53
★★★★★
★★★★★
Understand and Guide Your Users

The Pendo Product Cloud is a single platform guiding the product through its entire journey, and enabling successful adoption and customer loyalty around it. It enables Product Led Growth for the business. It can be deployed in SaaS and other Enterprises for Product Planning, Customer Retention, and Account expansion to name a few.

Highlights
Top Business Usecases : Engagement management,Training & onboarding,Customer feedback management
Top Features : Feedback surveys,Dashboard,Personalization
Pendo Icon

Vendor: Pendo

Founded: 2013

Company Size: 101-250

HQ Location: 150 Fayetteville St. Raleigh, NC 27601

Financials: SERIES F

Heap

Product Analytics software providing actionable insights and conversion Rate Optimization

4.40

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Heap

4.40
★★★★★
★★★★★
Product Analytics software providing actionable insights and conversion Rate Optimization

Heap helps Product Managers build digital products in a smarter way with data collection and structured processes. It helps understand users, make data-driven decisions and enhance digital experience. It helps to enhance customer relationships and launch better products.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Funnel analysis
Top Features : Dashboard,Personalization,Recording
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Vendor: Heap

Company Size: 51-100

HQ Location: 225 Bush St, San Francisco, California US

Financials: SERIES C

Leadpages

Leadpages Landing Page Builder & Lead Gen Software

4.34

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Leadpages

4.34
★★★★★
★★★★★
Leadpages Landing Page Builder & Lead Gen Software

Leadpages is a landing page builder tool. Leadpages is a cloud-based landing page builder and lead generation solution designed for small and midsize businesses. It helps them publish landing pages, drive web traffic and capture new leads for their marketing campaigns.

Highlights
Top Business Usecases : Generation of new leads,Advertisement,Sending & publishing communications
Top Features : Landing page,Templates,Widgets
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Vendor: Leadpages

Founded: 2012

Company Size: 101-250

HQ Location: 1330 Lagoon Ave, Minneapolis, Minnesota 55408, US

Financials: SERIES B

WalkMe Digital Adoption Platform

WalkMe‚ - Digital Adoption Platform

4.60

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WalkMe Digital Adoption Platform

4.60
★★★★★
★★★★★
WalkMe‚ - Digital Adoption Platform

WalkMe Digital Adoption Platform (DAP) is used to simplify user experience using insights, engagement and guidance capabilities. It helps to improve sales & revenue and ROI.

Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Ticketing,Personalization,Feedback surveys
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Vendor: WalkMe

Founded: 2011

Company Size: 501-1000

HQ Location: 525 Market St, Floor 37,San Francisco, CA 94105

Financials: SERIES G

Smartlook

Free Session Replay Tool with Web, Mobile, & App ...

4.69

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Smartlook

4.69
★★★★★
★★★★★
Free Session Replay Tool with Web, Mobile, & App ...

Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Recording,Personalization,Dashboard
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Vendor: Smartlook

Founded: 2016

Company Size: 11-50

HQ Location: Lidicka 2030/20 602 00 Brno Czech Republic (European Union)

Financials: SERIES A

Amplitude Analytics

#1 Behavioral Platform for Product Analytics

4.50

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Amplitude Analytics

4.50
★★★★★
★★★★★
#1 Behavioral Platform for Product Analytics

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Funnel analysis
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
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Vendor: Amplitude

Founded: 2012

Company Size: 501-1000

HQ Location: 501 2nd Street, Suite 100 San Francisco, CA 94107

Financials: SERIES F

Dynamic Yield

AI-Powered Omnichannel Personalization Platform ‚Dynamic Yield

4.50

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Dynamic Yield

4.50
★★★★★
★★★★★
AI-Powered Omnichannel Personalization Platform ‚Dynamic Yield

Dynamic Yield is a personalization platform enabling personalization in all aspects of a customer’s journey and can be used by marketers, product teams, merchandisers or developers to provide personalized customer experiences, in businesses across various industries.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Merchandising
Top Features : Personalization,Templates,Widgets
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Vendor: Dynamic Yield

Founded: 2011

Company Size: 101-250

HQ Location: 6 W 18th Street, New York, NY 10011, USA

Financials: M&A

Moosend

The fastest path from email marketing to business growth.

4.78

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Moosend

4.78
★★★★★
★★★★★
The fastest path from email marketing to business growth.

Moosend is an email marketing platform to deliver the most responsive emails to amaze the subscribers. It helps to improve ROI and enhance customer relationships.

Highlights
Top Business Usecases : Communication management,Campaign management,Sending & publishing communications
Top Features : Templates,Personalization,Landing page
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Vendor: Moosend

Founded: 2012

Company Size: 11-50

HQ Location: 2 Tallis street, Tallis house, London, EC4Y 0AB, United Kingdom

Financials: PRIVATE

Convertful

Convertful - The All-In-One Tool to Turn Your Visitors ...

4.77

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Convertful

4.77
★★★★★
★★★★★
Convertful - The All-In-One Tool to Turn Your Visitors ...
Highlights
Top Business Usecases : Generation of new leads,Capturing leads,Conversion management
Top Features : Widgets,Templates,Personalization
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Vendor: Convertful

Company Size: 1-10

HQ Location: 3rd Krutitsky per, 11, Moscow 109044, RU

Financials: PRIVATE

Contentsquare

Contentsquare - (DXP) - Digital Experience Platform

4.69

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Contentsquare

4.69
★★★★★
★★★★★
Contentsquare - (DXP) - Digital Experience Platform

Contentsquare, the cloud-based software that helps businesses understand how and why users are interacting with their apps, mobile, and web sites. It helps to improve digital and social presence and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Competitive intelligence,Social media analytics
Top Features : Dashboard,Landing page,Alerts: popups & Notifications
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Vendor: Contentsquare

Company Size: 501-1000

HQ Location: 5 boulevard de la Madeleine, Paris, Île-de-France 75001, FR

Financials: SERIES F

BrightInfo

Automated Content Personalization Engin

4.64

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BrightInfo

4.64
★★★★★
★★★★★
Automated Content Personalization Engin
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Personalization,Templates,Widgets
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Vendor: BrightInfo

Company Size: 11-50

HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL

Financials: IPO

Google Analytics

Web analytics service that provides statistics and basic analytical tools

4.59

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Google Analytics

4.59
★★★★★
★★★★★
Web analytics service that provides statistics and basic analytical tools

Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions.

Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEO,SEM
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Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Nosto

Nosto - World's Leading E-commerce Personalization Platform

4.58

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Nosto

4.58
★★★★★
★★★★★
Nosto - World's Leading E-commerce Personalization Platform

Nosto is an ecommerce personalization platform that delivers customers personalized shopping experiences, at every touch point, across every device. It is designed to keep both product and shopper data updated in real-time.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Nosto

Company Size: 51-100

HQ Location: Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI

Financials: SERIES B

MailerLite

Email marketing platform with advanced features and powerful tools

4.55

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MailerLite

4.55
★★★★★
★★★★★
Email marketing platform with advanced features and powerful tools

Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Landing page,Templates,Personalization
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Vendor: MailerLite

Company Size: 101-250

HQ Location: San Francisco, California 94105, US

Financials: PRIVATE

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

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WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: WebEngage

Company Size: 251-500

HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Financials: SERIES B

Izooto

Platform to convert website visitors into subscribers

4.52

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Izooto

4.52
★★★★★
★★★★★
Platform to convert website visitors into subscribers

iZooto is a platform that helps to convert website traffic into an audience. It helps to own, engage, and retain the audience by understanding the marketing needs and ensuring to personalize and automate the engagement by reaching out to the audience directly, driving traffic to the website, and boosting the revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Alerts: popups & Notifications,Personalization,Widgets
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Vendor: Izooto

Company Size: 11-50

HQ Location: 2035 Sunset Lake Road, Suite B2 Newark, New Jersey 19702

Financials: PRIVATE

EventCreate

Create a Beautiful Event Website

4.50

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EventCreate

4.50
★★★★★
★★★★★
Create a Beautiful Event Website
Highlights
Top Business Usecases : Event management,Promotion management,Discount management
Top Features : Ticketing,Templates,Dashboard
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Vendor: EventCreate

Company Size: 1-10

HQ Location: 925 N La Brea Ave, 4th Floor, Los Angeles, CA 90038

Financials: PRIVATE

Hushly

Increase Conversions by 51% with Hushly's Conversion Software

4.49

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Hushly

4.49
★★★★★
★★★★★
Increase Conversions by 51% with Hushly's Conversion Software

Hushly is a leading content engagement, lead conversion, and lead enrichment platform, delivering a complete solution for B2B customers. It is powered by AI. Hushly a simple, yet powerful marketing platform is delivered as a SaaS solution that integrates with any web or landing page – with no programming required.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Landing page,Capture information
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Vendor: Hushly

Company Size: 11-50

HQ Location: Cupertino, California US

Financials: PRIVATE

SALESmanago

Customer data platform with omnichannel communication to improve conversion

4.48

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SALESmanago

4.48
★★★★★
★★★★★
Customer data platform with omnichannel communication to improve conversion

SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept.

Highlights
Top Business Usecases : Generation of new leads,Advertisement,Inbound marketing
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: SALESmanago

Founded: 2011

Company Size: 101-250

HQ Location: Grzegórzecka 21, 31-532 Kraków

Financials: PRIVATE