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Digital Analytics Software 2024: Complete Guide

Digital operations of a company that adopt omnichannel strategy generate large volumes of data. Digital Analytics involves collection, measurement and analysis of all these digital data. Companies generate data from various sources like social media marketing, email, and marketing automation, search engine optimization, retargeting campaigns, digital advertising campaigns, and mobile apps. Companies get insight about how their customers are using their online offerings.

Learn why Digital Analytics is important for businesses and how to choose the right Digital Analytics software.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Digital Analytics Software

Google Analytics

Web analytics service that provides statistics and basic analytical tools

4.59

Read Reviews
Google Analytics Icon

Google Analytics

22.96
★★★★★
★★★★★
Web analytics service that provides statistics and basic analytical tools

Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions.

It is a web analytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Key features of Google Analytics are - enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allow to follow the path taken by visitors in their interaction with customers, and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.

Testimonials

Kai Tsang

Senior Director Digital Customer Experience

McDonald’s Hong Kong

Google Analytics Icon
Highlights
Top Processes : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEO,SEM

Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Adobe Analytics

Industry-leading data with customizable visualizations that drive better marketing decisions

4.09

Read Reviews
Adobe Analytics Icon

Adobe Analytics

20.44
★★★★★
★★★★★
Industry-leading data with customizable visualizations that drive better marketing decisions

Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships.

It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.

Testimonials

Jordan Capp

head of digital marketing

Swinburne University of Technology

Adobe Analytics Icon
Highlights
Top Processes : Social media management,Social media analytics,Engagement management
Top Features : Dashboard,Personalization,Predictive analytics

Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: SERIES A

Klipfolio

Business Dashboard Software for Everyone

4.70

Read Reviews
Klipfolio Icon

Klipfolio

23.50
★★★★★
★★★★★
Business Dashboard Software for Everyone

Klipfolio is a Business dashboard and analytics software for building powerful real-time business dashboards for the team and the clients on web browsers, TV monitors and mobile devices. Data helps people achieve their goals and data-driven decisions can be made confidently and accurately with the help of business intelligence.

Klipfolio is a cloud app for creating dashboards, reports, and performing visual analysis. It helps to stay in control of the business by providing visibility of the most important data and metrics from anywhere and anytime.

Klipfolio offers tools like PowerMetics or Klips to visualize, track, and share the data that’s most important for the business. It helps to decide which works best depending on the data and how to present, process, and learn from it.

Testimonials

Marcus Taylor

Founder and CEO

Venture Harbour

Klipfolio Icon
Highlights
Top Processes : Social media management,Social media analytics,Helpdesk management
Top Features : Dashboard,Templates,Personalization

Vendor: Klipfolio

Founded: 2001

Company Size: 51-100

HQ Location: Suite 300-111 , Albert Street, Ottawa, Ontario K1P1A5

Financials: SERIES B

Mixpanel

Self-serve product analytics to convert, engage, and retain users

4.25

Read Reviews
Mixpanel Icon

Mixpanel

21.25
★★★★★
★★★★★
Self-serve product analytics to convert, engage, and retain users

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

It gives a detailed, real-time insight on how people interact with products. With information readily available, one can focus on the most impactful features, and innovate faster.

Mixpanel behavior analytics helps to build better products and campaigns by better understanding your customers through deeply analyzing their behavior and monitoring KPIs.

Testimonials

Gil Sadis

Head of Product

Lemonade

Mixpanel Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Products & pricelist management
Top Features : Dashboard,Alerts: popups & Notifications,Personalization

Vendor: Mixpanel

Founded: 2009

Company Size: 251-500

HQ Location: 405 Howard Street, 2nd Floor, San Francisco, CA 94105

Financials: SERIES B

Google Analytics 360

Business Analytics Tools & Solutions to better understand customers

4.27

Read Reviews
Google Analytics 360 Icon

Google Analytics 360

21.33
★★★★★
★★★★★
Business Analytics Tools & Solutions to better understand customers

Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.

Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.

Testimonials

Michael Andrew

Vice President for Data, AI, and Personalization

Salesforce

Google Analytics 360 Icon
Highlights
Top Processes : Advertisement,Engagement management,Campaign management
Top Features : Dashboard,Personalization,SEM

Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Pentaho

Data Integration, eliminates coding and complexity, and transforms data from any source for business users

4.17

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Pentaho Icon

Pentaho

20.84
★★★★★
★★★★★
Data Integration, eliminates coding and complexity, and transforms data from any source for business users

Pentaho is a Data Analytics and Integration platform for accessing, analyzing and transforming any data in any environment. Data can be accessed whether stored in flat files, relational database, Hadoop cluster, NoSQL database, analytic database, social media streams, operational stores, or in the cloud.

Pentaho includes both web-based components and design tools. The Web-based components are - Pentaho User Console, Analyzer, Interactive Reports, Dashboard Designer, CTools, Data Source Wizard and Data Source model editor. The Pentaho User Console provides the design environment for accessing Analyzer, and the other tools.

Pentaho Design tools consist of Data Integration, Report Designer, Aggregation Designer, Metadata editor, and Schema workbench. The Data Integration feature provides an ETL (Extraction, Transformation and Loading) Engine for accessing the right data, cleansing and storing in a common format that is accessible by users and IoT technologies.

Pentaho Icon
Highlights
Top Processes : Competitive intelligence,Social media analytics,Social media management
Top Features : Dashboard,Alerts: popups & Notifications,Widgets

Vendor: Hitachi Vantara

Founded: 2017

Company Size: 5001-10000

HQ Location: 2535 Augustine Drive Santa Clara, CA 95054 USA

Financials: PRIVATE

Unity Platform

real-time 3D development platform

4.64

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Unity Platform Icon

Unity Platform

23.18
★★★★★
★★★★★
real-time 3D development platform

Unity Platform is an application development software designed to help businesses create and operate real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life.

Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. It enables administrators to collaborate with colleagues and gain real-time insights into player behavior. Unity allows teams to prototype, test and visualize applications using WYSIWYG editor. It lets businesses integrate the system with several third-party applications including Slack, Discord and Jira.

Unity Platform Icon
Highlights
Top Processes : Advertisement,Communication management,Sending & publishing communications
Top Features : Personalization,Widgets,Templates

Vendor: Unity

Founded: 2004

Company Size: 1001-5000

HQ Location: 30 3rd Street San Francisco, CA 94103 United States

Financials: PRIVATE

MonsterInsights

MonsterInsights - Best Google Analytics Plugin for WordPress

4.17

Read Reviews
MonsterInsights Icon

MonsterInsights

20.86
★★★★★
★★★★★
MonsterInsights - Best Google Analytics Plugin for WordPress

MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue.

MonsterInsights makes it effortless to set up Google Analytics in WordPress, provides useful information about the visitors, right inside the WordPress dashboard, see exactly how people find and use the website, focus on the contents and get all-important store metrics in one place.

It's features includes universal website tracking across devices and campaigns, enhanced Ecommerce tracking, Google Analytics compliant with GDPR and other privacy regulations, website analytics report right inside the WordPress dashboard with actionable insights, real-time stats and many more.

MonsterInsights Icon
Highlights
Top Processes : Social media management,Social media analytics,Communication management
Top Features : Widgets,Dashboard,SEO

Vendor: MonsterInsights

Company Size: 51-100

HQ Location: Florida, USA

Financials: PRIVATE

Smartlook

Free Session Replay Tool with Web, Mobile, & App ...

4.69

Read Reviews
Smartlook Icon

Smartlook

23.45
★★★★★
★★★★★
Free Session Replay Tool with Web, Mobile, & App ...

Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.

Smartlook records users on websites and mobile apps. It analyses both websites and mobile apps to understand user behavior, trends, and bugs in detail all of which helps to make better data-driven decisions. It provides website analytics that helps to understand where users struggle on the website and how to increase conversions. Similar analytics are available for mobile apps also.

Testimonials



Milena Brum

Full Stack Developer

AstroPay

Smartlook Icon
Highlights
Top Processes : Engagement management,Training & onboarding,Engaging and following up
Top Features : Recording,Personalization,Dashboard

Vendor: Smartlook

Founded: 2016

Company Size: 11-50

HQ Location: Lidicka 2030/20 602 00 Brno Czech Republic (European Union)

Financials: SERIES A

Contentsquare

Contentsquare - (DXP) - Digital Experience Platform

4.69

Read Reviews
Contentsquare Icon

Contentsquare

23.43
★★★★★
★★★★★
Contentsquare - (DXP) - Digital Experience Platform

Contentsquare, the cloud-based software that helps businesses understand how and why users are interacting with their apps, mobile, and web sites. It helps to improve digital and social presence and increase sales and revenue.

Contentsquare analytics platform captures every customer interaction to understand the how and why of customer behavior. These analyses are converted to scores, visualizations, and recommendations to make smarter decisions every step of the way.

Contentsquare includes features like customer journey analysis, zone-based heatmaps, session replay, AI insights, mobile app analysis, and much more.

Testimonials



Lisa Skowrup

Senior Manager, Site Experience

The North Face

Contentsquare Icon
Highlights
Top Processes : Engagement management,Competitive intelligence,Social media analytics
Top Features : Dashboard,Landing page,Alerts: popups & Notifications

Vendor: Contentsquare

Company Size: 501-1000

HQ Location: 5 boulevard de la Madeleine, Paris, Île-de-France 75001, FR

Financials: SERIES F

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What is Digital Analytics?

Digital Analytics

Digital Analytics is now a key part of the digital marketing strategy of a company. With many organizations adopting digital transformation and almost every business having an online presence in some form or the other, digital marketing is gaining traction in leaps and bounds. Digital operations of a company now cover many aspects, companies adopt the omnichannel strategy and a very high volume of data gets generated from all these activities. These now include social media marketing, email, and marketing automation, search engine optimization, retargeting campaigns, digital advertising campaigns, and mobile apps. Digital analytics includes the collection, measurement, and analysis of all of these digital data. This data includes how users reach and behave on websites, mobile sites, and mobile apps, giving companies information on how they are being discovered online and how customers are using their online offerings.

Digital Analytics focuses on connecting points between customer and business properties and includes traffic metrics and campaign performance to assess a company’s marketing effectiveness.

Both digital analytics and business analytics help companies improve their decision-making processes. However, Digital Analytics focuses on web, and mobile performance and user data (or the customer interactions) while Business Intelligence focuses on the operational metrics (processes and stakeholder interactions) to optimize business functionality.

What is Digital Analytics Software?

The software that is used to track website and mobile app users is known as Digital Analytics software. Today’s marketing data is so extensive that multiple marketing tools are often used to give business teams an overall view of what’s happening on their digital platforms and customer interactions. Digital Analytics software helps bring together a number of data sources for the marketing team in one place.

Digital Analytics software helps businesses to first collect data, and then process it based on defined metrics and goals. To do this, Digital Analytics software captures data on web and mobile traffic such as visits, session lengths, unique visitors, page entries and exits, and behavioral funnels. It also provides visualization of this data for consumers to interpret.

Digital Analytics software consolidates campaign, website and on-page data into one interface for the business users to gain insight into how their online properties are performing. Digital Analytics software also enables business users such as marketing teams to plan their online communication and test page interfaces based on performance results. It is a critical tool for businesses that wish to establish a data-driven marketing strategy in all their online interactions.

4 Key Benefits of Digital Analytics Software

Digital Analytics software brings together data to answer questions on how campaigns or digital properties are performing. By analyzing the data collected by the Digital Analytics software, business users can make fact-based decisions that can increase revenue or reduce cost.

Let’s take a closer look at some of the ways this is done.

Campaign Optimization

Digital Analytics software ties together offsite campaigns with on-page performance, giving an accurate view of individual campaign performance, with drill-down capabilities. Digital Analytics software brings together metrics such as which devices users browsed on, and which geography performed better, and how the campaign performed compared to last month or last year. With this information, marketing teams can make key changes in their campaigns for better results.

Some do consider Conversion Rate Optimization (CRO) tools also under web analytics as they help in measurement of web metrics. It is common to find such CRO tools under the web analytics software list.

Insight into the Customer Journey

Digital Analytics software provides businesses insights into what customers do when they come across a brand online. By providing information on the path a customer travels from the initial touchpoint to buying or connecting with an offering, businesses can find ways to improve and shorten the customer journey, impacting the bottom line.

Single View of Campaign Performance

Digital Analytics software also provides a birds-eye view on which campaigns have driven the most (or the least) traffic to the website. This helps marketing people understand which messages resonate with their audience and experiment with similar campaign messages to improve traffic. They can also easily identify and switch off any low-performing campaigns.

Improve Online Performance

Using Digital Analytics software, marketing teams are also able to see which of their landing pages (where the customer first reached their online properties) performed well and which lost customers. This information helps teams know where improvements need to be made on their websites, or mobile apps, in order to impact conversion rates.

Which industries use Digital Analytics Software?

Digital Analytics has grown from being used primarily by e-commerce websites, to virtually all industries with a digital or mobile presence. This includes big players such as retailers, FMCG companies, all the way down to small boutiques and start-ups which are looking for data on what their customers are doing.

Who are the users of Digital Analytics Software?

In businesses, most consumers of Digital Analytics software are those involved in digital marketing and online presence of the brand including marketing teams, product managers, web developers, and analysts. Digital Analytics software can also be used by individuals with websites, and bloggers for data on how their digital property is being perceived.

Why is Digital Analytics Important?

Digital Analytics software is important to help businesses make better decisions.

By bringing together accurate information on website / mobile app performance, and user behavior, companies can take actions that improve business efficiency and optimize customer experiences.

Let’s look at some of the specific problems that Digital Analytics software can help overcome.

Making Sense of Data Through Visualization

Mere data is often voluminous and difficult to interpret. Businesses usually need to employ data analysts to obtain meaningful information from their data. Digital Analytics software offers an easy way for business users to model, query and visualize their website and mobile app data for better understanding, without having to rely on IT departments.

The greatest value of a picture is when it forces us to notice what we never expected to see

J T

John Tukey

American Mathematician

Democratizing Decision Making

Decision making has largely been based on experience and “gut feel”. While this has worked in the past, the ability to support decisions with data has enabled more employees to be decision-makers on their own, without deferring to the highest authority for approvals. Digital Analytics software can make marketing decisions more scientific, and put the capabilities in the hands of more employees than just the most experienced one.

Helping Answer What Customers Want

The key to business success is knowing what customers want. Being able to answer this dynamic question is the primary concern of most businesses today. Digital Analytics helps provide answers to this question by offering information on what customers do and seek while interacting with a digital page and by monitoring the actions they take while there.

If you do not know how to ask the right question, you discover nothing

W E D

W Edward Deming

Manufacturing Guru, Statistician

7 Key Features of Digital Analytics Software

Digital Analytics software helps marketing teams report on online conversions, user demographics, and content-interaction metrics. Most Digital Analytics software offers some standardized custom data displays, such as the date range or country-specific results.

Nearly all Digital Analytics software are capable of integrating with web development and content platforms for data sources.

7 Key Features of Digital Analytics Software

In addition, let us look at the following specific features:

Auto-Tagging

Tagging is the way marketers keep track of campaigns and buttons that help them attribute traffic sources. But managing and naming tags can be a tedious and often error-prone process. Some Digital Analytics software simplify this by offering tag management capabilities.

Custom Reporting

Marketing teams need to know how they performed month after month, and this requires constant measurement and the ability to compare those results with a previous time frame to note improvement or falls. Digital Analytics software enables users to program monthly reports and email them out to concerned stakeholders, set alerts when metrics vary beyond an established range and compare performances against previous months and years.

Split Testing

Many Digital Analytics software offer marketers the ability to split-test their landing pages automatically. This means that the business user can designate the landing pages that are to be tested, and the Digital Analytics software shows each test page in turn, for a page landing. The winner is chosen by a pre-designated conversion metric, after which the Digital Analytics software begins to show the winning landing page more frequently. The capability enables marketers to constantly improve and optimize their landing pages.

Monetization

Digital Analytics software allows marketers to assign a monetary value to each conversion in order to better measure and understand their RoI. This can be at the individual product value level, or even a lead value based on the asset.

Attribution and Traffic

Digital Analytics software brings in traffic data from all the sources that send users to your digital properties. By implementing the right URL tagging during content posting and campaign promotions, marketing teams can use Digital Analytics software to know which of their marketing channels are bringing traffic and the quality of the traffic being brought in, with additional data parameters such as time spent on the page, the number of other pages browsed, and whether traffic from that channel converted, etc.

Audience Insights

Digital Analytics software offers marketing departments with insights into the quality of user traffic on their website, mobile site or mobile apps. These insights are available in the form of drillable audience reports which provide information about customer demographics, locations, browsers used, number of times visited, time spent on the property and other relevant behavioral metrics.

A point of view can be a dangerous luxury when substituted for insight and understanding

M M

Marshall McLuhan

Canadian Philosopher

Funnels and Flow

Traffic flow visualization is offered by Digital Analytics software as a way for marketing teams to understand how the majority of users behaved after reaching the home page or a landing page. The funnel visually displays the volume of flow from one page to the other and can be modeled or altered by choosing the starting and ending points to better understand how specific campaigns performed.

AI in Digital Analytics Software

Artificial Intelligence (AI) is enabled by recognizing patterns in large volumes of data and feeding the learning back into a continuously improving algorithm. From machine learning to natural language processing, all the way to predictive analytics, AI algorithms help drive business optimization based on data analytics. Digital Analytics software, therefore, can be enhanced by applying advanced learning algorithms to give better recommendations resulting in smarter decision making.

Let’s look at some of the ways this can happen:

Machine Learning for Intelligent Patterns

Machine Learning relies on huge volumes of data to find insights without explicitly being told where to look or what to conclude. For businesses such as online retailers, machine learning can be applied to customer traffic to help optimize pages and offer users faster access to what they are looking for. One such AI-drive analytics tool is Needl, which is an AI-plugin for a Digital Analytics software such as Google Analytics, which searches for patterns.

Voice-Activated / Natural Query Data Interpretation

NLP or Natural Language Processing enables voice-activated understanding between humans and programs. This technology is currently being applied to voice searches, where the user “asks” for what they are looking for and the NLP interprets and helps give the correct results.

Archie is one example of an AI tool that integrates with Analytics data. Users can ask Archie questions in a bot-like manner, it will present findings in a conversational style. Google Analytics Intelligence also applies machine learning to its Google Analytics data. Users can type in a natural language query, such as "Which channel had the highest conversion rate?" Google's AI will deliver an answer after analyzing the data.

Website voice searches for customers are also currently being tested and implemented using NLP. This AI capability integrates with Digital Analytics software to improve website search results for businesses with thousands of products or web pages.

How to Choose Right Digital Analytics Software

Assessing Business Need

The need for Digital Analytics varies from business to business. Businesses can be adopting analytics tools for the first time or very likely looking to adopt a commercial tool moving away from homegrown tools. It is important to assess the requirements, what business goal needs to be achieved, what data needs to be analyzed and why. Having clarity on requirements helps to choose the tool that is right for the business. Having clarity on requirements helps to assess the features of the tools to find the right fit.

Data Integration

Digital Analytics software should support multi-channel data integration capabilities and should align with the channel strategy of the business. It should preferably provide out-of-the-box data connectors that would reduce integration efforts and improve time to value. Also, it should support the scale, reliability and performance needs of the organization.

Customization

No two organizations’ needs are the same when it comes to analytics. Customization is a very common need for business, Digital Analytics should support customization capabilities around metrics, views, dashboards, and reports.

Total Cost of Ownership

Businesses need to analyze the overall cost of owning and maintaining a digital analytics solution. It not only involves the software cost ( subscription or otherwise), but also includes the cost of additional services around customization, training, and support. Some more advanced analytics platforms would require additional skilled workforce - the cost of hiring and training such personnel need to be factored into.

Training and Support

Usage of the Digital Analytics tool requires ongoing support from the vendor. Even with the most user-friendly tools, users are likely to hit technical difficulties or would need some level of ongoing customization. It is important to assess the support provided by the vendor - online chat, 24/7 support, online case submission or enterprise support requirements like dedicated customer support executive.

Ease of Use

This is a critical need as business users will be one of the key users of the solution. Also, the effort required to administer, configure, setup and maintain should be well within the limits of what companies can afford.

Challenges in Adopting Digital Analytics Software

Lack of Real-Time Tracking

Digital Analytics software doesn’t always offer data tracking in real-time. Tracking is done in limited real-time functions (such as the number of visitors currently on the site) along with aggregated data in delayed batches. For many Digital Analytics software, data results often take up to 24 hours to process, and this can be too late for businesses that need to respond more quickly.

Non-Integrated Mobile Analytics

Some companies need to track digital analytics from their mobile properties in addition to their websites, and this can often require special Software Development Kits which need to be implemented and configured.

Lack of Customizable Metrics

While many Digital Analytics software offer a variety of measurable metrics and reporting templates, some do not offer measurement or reporting customization. Products that do offer this level of customization tend to be more expensive, and need time to integrate.

Under-Utilization of Features

Most Digital Analytics software provide a set of dashboards that offer views of landing page performance, user behavior and more. While customization is available to some extent using a drag and drop interface, at most times, implementation of these dashboards requires skills that are beyond the abilities of business users. As a result, many features of Digital Analytics software tend to be under-utilized.

Constant Data Management

While Digital Analytics software is designed to capture data from all data sources, it is still a task to ensure that all the data sources are being captured and attributed accurately. Also as a business evolves, there is always new data to be brought in and this task of identifying, capturing and attributing sources on a constant basis can be a stumbling block for many businesses.

Ensuring Data Security

Most Data Analytics software come with a standardized data security system and in-built security parameters. But for larger enterprises, it is essential to have additional protection for critical data.

ROI of Digital Analytics Software

Measuring Return on Investment (RoI) across marketing campaigns and online properties are one of the key capabilities of Digital Analytics software. Digital Analytics software enables your business to better know its efficiencies and inefficiencies and optimize the latter saving time and money, down the line.

Let’s delve into some of the specific ways this can happen:

Monetizing Visitors

Customers come in all shapes and sizes, and Digital Analytics software can help uncover pockets of potential customers that may have never been considered. By tracking extensive user data, marketing departments can discover untapped markets or gain insights into how to derive business value from new customers.

Ensure Optimal Site Performance

Digital Analytics software keeps web developers on top of site performance metrics, ensuring there is limited downtime, and therefore minimizing losses due to failed pages, and checkouts.

Moving the Conversion Needle

Digital Analytics software offers teams a measurable way to improve metrics on the website, mobile site or mobile app in order to move users along the path to purchase. By understanding the conversion metrics that help this decision-making process, marketing teams can make positive changes to convert more, resulting in increased sales.

Cost Per Lead

Digital Analytics software enables marketing teams to be able to unify and attribute their cost per leads in one view. By determining the costs of conversion or plugging in the product sales numbers, business users can measure the Cost Per Lead and drill down the reports by geography, campaign, browser, keyword and more. This gives the marketing team multiple areas to bring down the cost per lead saving money, and identify new sources of marketing opportunity, all of which have a tremendous impact on the bottom line.

Which of these 157 Digital Analytics software fit your needs?

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157 Digital Analytics Software

Google Analytics

Web analytics service that provides statistics and basic analytical tools

4.59

Read Reviews
Google Analytics Icon

Google Analytics

4.59
★★★★★
★★★★★
Web analytics service that provides statistics and basic analytical tools

Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions.

Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEO,SEM
Google Analytics Icon

Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Adobe Analytics

Industry-leading data with customizable visualizations that drive better marketing decisions

4.09

Read Reviews
Adobe Analytics Icon

Adobe Analytics

4.09
★★★★★
★★★★★
Industry-leading data with customizable visualizations that drive better marketing decisions

Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships.

Highlights
Top Business Usecases : Social media management,Social media analytics,Engagement management
Top Features : Dashboard,Personalization,Predictive analytics
Adobe Analytics Icon

Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: SERIES A

Klipfolio

Business Dashboard Software for Everyone

4.70

Read Reviews
Klipfolio Icon

Klipfolio

4.70
★★★★★
★★★★★
Business Dashboard Software for Everyone

Klipfolio is a Business dashboard and analytics software for building powerful real-time business dashboards for the team and the clients on web browsers, TV monitors and mobile devices. Data helps people achieve their goals and data-driven decisions can be made confidently and accurately with the help of business intelligence.

Highlights
Top Business Usecases : Social media management,Social media analytics,Helpdesk management
Top Features : Dashboard,Templates,Personalization
Klipfolio Icon

Vendor: Klipfolio

Founded: 2001

Company Size: 51-100

HQ Location: Suite 300-111 , Albert Street, Ottawa, Ontario K1P1A5

Financials: SERIES B

Mixpanel

Self-serve product analytics to convert, engage, and retain users

4.25

Read Reviews
Mixpanel Icon

Mixpanel

4.25
★★★★★
★★★★★
Self-serve product analytics to convert, engage, and retain users

Mixpanel is a Conversion Rate Optimization platform used to convert, engage, and retain more users. It helps to enhance customer relationships and increase customer life time value.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Products & pricelist management
Top Features : Dashboard,Alerts: popups & Notifications,Personalization
Mixpanel Icon

Vendor: Mixpanel

Founded: 2009

Company Size: 251-500

HQ Location: 405 Howard Street, 2nd Floor, San Francisco, CA 94105

Financials: SERIES B

Google Analytics 360

Business Analytics Tools & Solutions to better understand customers

4.27

Read Reviews
Google Analytics 360 Icon

Google Analytics 360

4.27
★★★★★
★★★★★
Business Analytics Tools & Solutions to better understand customers

Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Advertisement,Engagement management,Campaign management
Top Features : Dashboard,Personalization,SEM
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Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Xcode

Xcode on the Mac App Store - apps.apple.com

4.12

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Xcode

4.12
★★★★★
★★★★★
Xcode on the Mac App Store - apps.apple.com
Highlights
Top Business Usecases : Workflow management,Communication management,Sending & publishing communications
Top Features : Templates,Widgets,Alerts: popups & Notifications
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Vendor: Apple

Company Size: 10001+

Financials: IPO

Xamarin

Open-source mobile app platform for .NET

4.44

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Xamarin

4.44
★★★★★
★★★★★
Open-source mobile app platform for .NET
Highlights
Top Business Usecases : Training & onboarding,Community building,Communication management
Top Features : Templates,Widgets,Alerts: popups & Notifications
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Vendor: Microsoft

Founded: 1975

Company Size: 10001+

HQ Location: Redmond, WA

Financials: IPO

Pentaho

Data Integration, eliminates coding and complexity, and transforms data from any source for business users

4.17

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Pentaho

4.17
★★★★★
★★★★★
Data Integration, eliminates coding and complexity, and transforms data from any source for business users

Pentaho is a Data Analytics and Integration platform for accessing, analyzing and transforming any data in any environment. Data can be accessed whether stored in flat files, relational database, Hadoop cluster, NoSQL database, analytic database, social media streams, operational stores, or in the cloud.

Highlights
Top Business Usecases : Competitive intelligence,Social media analytics,Social media management
Top Features : Dashboard,Alerts: popups & Notifications,Widgets
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Vendor: Hitachi Vantara

Founded: 2017

Company Size: 5001-10000

HQ Location: 2535 Augustine Drive Santa Clara, CA 95054 USA

Financials: PRIVATE

Supermetrics

Supermetrics™ - Best Coverage of Your Metrics?....

4.37

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Supermetrics

4.37
★★★★★
★★★★★
Supermetrics™ - Best Coverage of Your Metrics?....
Highlights
Top Business Usecases : Advertisement,Social media management,Social media analytics
Top Features : Dashboard,SEM,Templates
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Vendor: Supermetrics

HQ Location: Helsinki, Uusimaa

Unity Platform

real-time 3D development platform

4.64

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Unity Platform

4.64
★★★★★
★★★★★
real-time 3D development platform

Unity Platform is an application development software designed to help businesses create and operate real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life.

Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Personalization,Widgets,Templates
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Vendor: Unity

Founded: 2004

Company Size: 1001-5000

HQ Location: 30 3rd Street San Francisco, CA 94103 United States

Financials: PRIVATE

MonsterInsights

MonsterInsights - Best Google Analytics Plugin for WordPress

4.17

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MonsterInsights

4.17
★★★★★
★★★★★
MonsterInsights - Best Google Analytics Plugin for WordPress

MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Social media management,Social media analytics,Communication management
Top Features : Widgets,Dashboard,SEO
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Vendor: MonsterInsights

Company Size: 51-100

HQ Location: Florida, USA

Financials: PRIVATE

Google BigQuery

BigQuery: Cloud Data Warehouse | Google Cloud

4.42

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Google BigQuery

4.42
★★★★★
★★★★★
BigQuery: Cloud Data Warehouse | Google Cloud
Highlights
Top Business Usecases : Lead analytics,Advertisement,Funnel analysis
Top Features : Dashboard,Recording,Personalization
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Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Smartlook

Free Session Replay Tool with Web, Mobile, & App ...

4.69

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Smartlook

4.69
★★★★★
★★★★★
Free Session Replay Tool with Web, Mobile, & App ...

Smartlook is a conversion rate optimization platform to analyze user behavior in different possible ways. It helps to enhance customer relationships and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Recording,Personalization,Dashboard
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Vendor: Smartlook

Founded: 2016

Company Size: 11-50

HQ Location: Lidicka 2030/20 602 00 Brno Czech Republic (European Union)

Financials: SERIES A

Contentsquare

Contentsquare - (DXP) - Digital Experience Platform

4.69

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Contentsquare

4.69
★★★★★
★★★★★
Contentsquare - (DXP) - Digital Experience Platform

Contentsquare, the cloud-based software that helps businesses understand how and why users are interacting with their apps, mobile, and web sites. It helps to improve digital and social presence and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Competitive intelligence,Social media analytics
Top Features : Dashboard,Landing page,Alerts: popups & Notifications
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Vendor: Contentsquare

Company Size: 501-1000

HQ Location: 5 boulevard de la Madeleine, Paris, Île-de-France 75001, FR

Financials: SERIES F

FullStory

FullStory - Digital Experience Analytics, Session Replay, Heatmaps

4.56

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FullStory

4.56
★★★★★
★★★★★
FullStory - Digital Experience Analytics, Session Replay, Heatmaps

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Products & pricelist management
Top Features : Recording,Personalization,Ticketing
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Vendor: FullStory

Company Size: 101-250

HQ Location: 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Financials: SERIES C

Funnel

Automated Data Collection & Marketing Reports

4.55

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Funnel

4.55
★★★★★
★★★★★
Automated Data Collection & Marketing Reports

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,SEM,Calculator
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Vendor: Funnel.io

Company Size: 201-500

HQ Location: Drottninggatan 89, Stockholm, SE

Financials: SERIES C

Affise

Performance Marketing Software for online advertising campaigns in real-time

4.53

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Affise

4.53
★★★★★
★★★★★
Performance Marketing Software for online advertising campaigns in real-time

Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments.

Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Dashboard,SEM
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Vendor: Affise

Founded: 2015

Company Size: 51-100

HQ Location: Lvovo str., 25-701, 18 floor, Vilnius, Vilnius Region 09320, LT

Financials: SERIES A

Quantum Metric

Digital Intelligence Platform

4.53

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Quantum Metric

4.53
★★★★★
★★★★★
Digital Intelligence Platform
Highlights
Top Business Usecases : Engagement management,Rating and review management,Engaging and following up
Top Features : Dashboard,Recording,Alerts: popups & Notifications
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Vendor: Quantum Metric

Company Size: 51-100

HQ Location: 16055 Old Forest Pt, #302, Monument, CO 80132, US

Financials: SERIES A

Amplitude Analytics

#1 Behavioral Platform for Product Analytics

4.50

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Amplitude Analytics

4.50
★★★★★
★★★★★
#1 Behavioral Platform for Product Analytics

Amplitude is a web and mobile analytics solution leveraged across industries by marketers, product managers, and CEOs to capture the customer behavior across platform, monitor insights and improve user engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Funnel analysis
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
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Vendor: Amplitude

Founded: 2012

Company Size: 501-1000

HQ Location: 501 2nd Street, Suite 100 San Francisco, CA 94107

Financials: SERIES F

DemandJump

Target your customers with precision across digital channels

4.49

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DemandJump

4.49
★★★★★
★★★★★
Target your customers with precision across digital channels

DemandJump is a Digital Marketing platform that can be used in Enterprise, SMB or Agencies for various functions including Marketing Management, Analytics, Content Marketing, Social media marketing and advertising.

Highlights
Top Business Usecases : Digital marketing,Competitive intelligence,Channel marketing
Top Features : Dashboard,Alerts: popups & Notifications
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Vendor: DemandJump

Founded: 2015

Company Size: 1-10

HQ Location: 10 W Market Street, Indianapolis, IN, 46202, United States

Financials: SERIES A

Hawke AI

AI-driven prediction platform

4.49

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Hawke AI

4.49
★★★★★
★★★★★
AI-driven prediction platform

Hawke AI is an advanced marketing security software to protect the business from performance and spending issues. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Advertisement,Digital marketing,Product marketing
Top Features : Dashboard,Alerts: popups & Notifications,SEO
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Vendor: Hawke AI

Company Size: 1-10

HQ Location: 372 Richmond St W, Toronto, Ontario CA

Financials: SEED

Google Tag Manager

Google Tag Manage

4.49

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Google Tag Manager

4.49
★★★★★
★★★★★
Google Tag Manage

Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Advertisement,Communication management,Engagement management
Top Features : SEM,Templates,SEO
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Vendor: Google

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

UserIQ

UserIQ - Deliver Success in Every Moment, Starting with User ...

4.45

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UserIQ

4.45
★★★★★
★★★★★
UserIQ - Deliver Success in Every Moment, Starting with User ...

UserIQ is a customer success platform that unites product usage, customer health and user engagement tools to fight churn, grow accounts & align business. It helps to enhance customer relationships and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Training & onboarding,Engaging and following up
Top Features : Feedback surveys,Alerts: popups & Notifications,Dashboard
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Vendor: UserIQ

Founded: 2014

Company Size: 11-50

HQ Location: 1720 Peachtree St NW, Suite 1000 Atlanta, GA 30309

Financials: PRIVATE

Indicative Analytics

Indicative | Behavioral Analytics, Free From Limits

4.45

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Indicative Analytics

4.45
★★★★★
★★★★★
Indicative | Behavioral Analytics, Free From Limits

Indicative Analytics is a behavioral analytics platform used for customer analytics. It helps to increase customer lifetime value and enhance customer relationships.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Product marketing
Top Features : Dashboard,Micro customer segmenting,Personalization
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Vendor: Indicative

Company Size: 11-50

HQ Location: 33 W 17th St, New York, New York US

Financials: SEED