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Marketing Data Intelligence Software 2024: Ultimate Guide

Marketing Data Intelligence comprises Competitive Intelligence, Account-Based Intelligence, and Buyer Intent Intelligence. It involves collecting and analyzing information related to customers, potential customers, competitors, and external factors impacting business, like regulatory and compliance trends. Marketing Data Intelligence software helps consolidate, integrate, and analyze customer data from different sources and provides insights. It is about converting raw data into information that is actionable by sales teams.
AI and machine learning are driving deeper insights into campaign effectiveness and customer behavior.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Marketing Data Intelligence Software

GetApp

getapp.com - custom app recommendations for your business

4.24

Read Reviews
GetApp Icon

GetApp

21.21
★★★★★
★★★★★
getapp.com - custom app recommendations for your business

GetApp a Marketing Data Intelligence tool is an ecosystem of business app and software discovery platforms that advises professionals to find the software and apps that best meet their needs. It helps to increase sales and revenue and enhance customer relationships.

GetApp is the premier online resource for businesses exploring software as a service (SaaS) products. It helps buyers to easily compare software products side-by-side with GetApp’s free interactive tools and detailed product data.

GetApp features research, insights, trends, and validated user reviews, giving buyers the tools they need to make informed decisions for their organization.

GetApp Icon
Highlights
Top Processes : Engagement management,Helpdesk management,Engaging and following up
Top Features : Ticketing,Feedback surveys,Personalization

Vendor: Gartner

Company Size: 5001-10000

HQ Location: Stamford, CT

Financials: IPO

Forrester Analytics

helps you understand and anticipate customers, whether they are consumers or B2B buyers

4.19

Read Reviews
Forrester Analytics Icon

Forrester Analytics

20.93
★★★★★
★★★★★
helps you understand and anticipate customers, whether they are consumers or B2B buyers

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

Forrester Analytics Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Account management
Top Features : Feedback surveys,Personalization,SEO

Vendor: Forrester

Founded: 1983

Company Size: 51-100

HQ Location: 60 Acorn Park Drive Cambridge, MA 02140 United States

Financials: PRIVATE

CB Insights

cbinsights.com - Machine Intelligence Platform

4.62

Read Reviews
CB Insights Icon

CB Insights

23.08
★★★★★
★★★★★
cbinsights.com - Machine Intelligence Platform

CB Insights is a market intelligence platform. Its insights platform provides companies with comprehensive data, expert insights, and work management tools that enable them to discover and understand the technologies that will help them drive growth and improve operations.

CB Insights fuses machine learning, algorithms, data and visualizations to help large enterprises ask, answer and articulate compelling answers to difficult questions about growth, about competition and the markets and technologies of the future. Its machine learning technology mines vast numbers of unstructured documents such as patents, earnings calls, news articles, company websites, regulatory filings, social media and more to derive insights into the future of the global economy.

CB Insights features include a syndicate dashboard, market mosaic, predict emerging trends, identify and respond to disruption, reveal competitor strategy, stalk the smart money, and more.

Testimonials

Rahul Baig

Managing Director

Wells Fargo

CB Insights Icon
Highlights
Top Processes : Lead qualification,Lead qualification: technographic,Communication management
Top Features : Recording,Personalization,Feedback surveys

Vendor: CB Insights

Company Size: 11-50

HQ Location: 498 7th Ave, 17th floor, New York, NY 10018, US

Financials: SERIES A

TapClicks Marketing Operations Platform

Marketing Operations Platform - tapclicks.com

4.35

Read Reviews
TapClicks Marketing Operations Platform Icon

TapClicks Marketing Operations Platform

21.75
★★★★★
★★★★★
Marketing Operations Platform - tapclicks.com

Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare.

TapClicks provides a common platform for all Marketing Operations. It also provides a platform for viewing more than 200 marketing tools in a common marketplace, enabling comparisons for better selection.

TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.

Testimonials

David Rowley

Sr. Director Customer Success

Advance Local

TapClicks Marketing Operations Platform Icon
Highlights
Top Processes : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEM,Widgets

Vendor: Tapclicks

Company Size: 51-100

HQ Location: 3031 Tisch Way, Suite #900, San Jose, CA 95128, US

Financials: SEED

Improvado

Unified modern data stack for revenue operations

4.54

Read Reviews
Improvado Icon

Improvado

22.69
★★★★★
★★★★★
Unified modern data stack for revenue operations

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

Testimonials

Jeff Lee

Head of Social & Marketing Data

ASUS

Improvado Icon
Highlights
Top Processes : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,Templates,Calculator

Vendor: Improvado

Company Size: 11-50

HQ Location: 1223 Cleveland Ave, San Diego, CA 92103

Financials: SEED

NinjaCat

Marketing Reports, Dashboards and Data Pipelines

4.33

Read Reviews
NinjaCat Icon

NinjaCat

21.65
★★★★★
★★★★★
Marketing Reports, Dashboards and Data Pipelines

NinjaCat is a reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user friendly PDF or dashboard. It is designed for digital agencies, helps to convert and retain clients through report generation, campaign management, call tracking and budget monitoring.

NinjaCat platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more. With NinjaCat, digital marketing agencies can generate reports for clients by tracking their calls, monitoring their budgets, and managing their campaigns. Reports on metrics such as click performance, top ads, campaign performance, search trends, demographic data, and more can be automated and presented to clients in white label PDF or dashboard format. SEO progress can be presented to clients through SEO reports created using one of the in-built templates including analytics summaries, topic performance, account performance, or AdWords ad performance.

NinjaCat provides a call tracking tool in order to help agencies prove to clients that their marketing efforts are generating more phone leads. Budget monitoring is facilitated through a centralized budget dashboard which clearly displays all client’s budgets in one place, with color-coding and indicators for those close to overspending or on-target. NinjaCat integrates with call tracking providers including CallRail, CallTrackingMetrics, and Marchex, and through integrations with Google Analytics and AdWords calls can be automatically logged in all systems.

NinjaCat Icon
Highlights
Top Processes : Communication management,Tracking & monitoring communications,Campaign management
Top Features : SEM,Dashboard,Templates

Vendor: NinjaCat

Company Size: 11-50

HQ Location: 45 Rockefeller Plaza, Suite 2000, New York, NY 1011, US

Financials: PRIVATE

Nielsen

Market Research on What People Watch, Listen To and Buy | Nielsen ...

4.00

Read Reviews
Nielsen Icon

Nielsen

20.00
★★★★★
★★★★★
Market Research on What People Watch, Listen To and Buy | Nielsen ...

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Nielsen provides data on Demographics, Digital trends, Entertainment, current news in the world of CPG,FMCG & Retail, Markets and Finances and Media and Nielsen’s Perspectives on various topics.

The News Center and downloadable reports carry info on current consumer trends and habits, in addition to a comprehensive end-to-end consumer insights solution.

Nielsen Icon
Highlights
Top Processes : Advertisement,Engagement management,Engaging and following up
Top Features : Feedback surveys,Personalization,Gamification

Vendor: Nielsen

Company Size: 10001+

Financials: IPO

Capterra

Advanced Analytics Software | SAS

4.23

Read Reviews
Capterra Icon

Capterra

21.14
★★★★★
★★★★★
Advanced Analytics Software | SAS

Capterra is a marketing data intelligence platform that helps to search, compare, and choose the right software for the businesses. It helps to acquire customers.

Capterra provides research and user reviews on software applications for businesses and assists consumers with selecting software for their needs.

Its features include providing popular software categories, boost productivity with guides and resources, ability to search and filter product reviews depending on requirements, and so on.

Capterra Icon
Highlights
Top Processes : Rating and review management,Loyalty management,Engagement management
Top Features : Feedback surveys,Personalization,Gamification

Vendor: Capterra

Company Size: 51-200

HQ Location: Arlington, VA 22203, US

Financials: PRIVATE

ReportGarden

Reportgarden | Marketing Agency Software for Management and Reporting

4.42

Read Reviews
ReportGarden Icon

ReportGarden

22.12
★★★★★
★★★★★
Reportgarden | Marketing Agency Software for Management and Reporting

ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes.

It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).

Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.

Testimonials

Vasu

CEO

PPC Pundit

ReportGarden Icon
Highlights
Top Processes : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEM,Templates

Vendor: ReportGarden

Company Size: 1-10

HQ Location: 1013 Centre Rd, Wilmington, DE 19805, US

Financials: PRIVATE

Crayon

Competitive intelligence software to see and seize opportunities

4.56

Read Reviews
Crayon Icon

Crayon

22.81
★★★★★
★★★★★
Competitive intelligence software to see and seize opportunities

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

Testimonials

Casey Ward

Product Marketing Manager

MURAL

Crayon Icon
Highlights
Top Processes : Competitive intelligence,Product marketing,Engagement management
Top Features : Alerts: popups & Notifications,Automation,Messaging

Vendor: Crayon

Company Size: 101-250

HQ Location: 268 Summer Street, 5th Floor Boston, MA 02210

Financials: SERIES B

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What is Marketing Data Intelligence?

Marketing Data Intelligence

Marketing Data Intelligence is the practice of collecting, analyzing the data related to marketing activities either from internal and external sources. This analysis helps marketers to accurately and efficiently analyze the effectiveness of their marketing efforts, determine ROI and work on improvements.

Marketing Data Intelligence can be used to guide different marketing goals, such as decisions in relation to competitors, products and consumer trends or behaviors.

What is Marketing Data Intelligence Software?

Marketing Data Intelligence software determines what data intelligence is needed, collects it by searching the environment and delivering it to the marketers. The function of Marketing Data Intelligence software is to provide insights into marketing activities by using customers, competition, and growth potential.

As the Marketing Data Intelligence software brings together data from various external and internal resources, it can be categorized as

Competitive Intelligence

This refers to marketing data intelligence derived from the collection and analysis of information related to customers, potential customers, competitors and external factors impacting business like regulatory and compliance trends.

What is Marketing Data Intelligence?

Account Data Intelligence

Account Data Intelligence includes data related to account-based marketing, such as identifying prospects and creating an insightful hierarchy of users, recommenders and decision-makers. This is particularly relevant in B2B companies.

Buyer Intent Data Intelligence

Buyer Intent Data Intelligence gives information on what a prospective customer is interested in purchasing and why. This in addition to data that provides detailed information on the buyer’s journeys can help marketing teams identify new opportunities.

Marketing Data Intelligence vs Business Intelligence

Often used interchangeably Marketing Data Intelligence and Business Intelligence are two entirely different things. Business Intelligence is used to describe the analysis of internal information (data that is generated by the business itself) and is used to provide insights into how the company is performing. It is often measured against Key Performance Indicators (KPIs) to give upper management a clear picture of how efficient a complex organization is operating, and future performance based on trends.

8 Benefits of Marketing Data Intelligence Software

Information is the Oil of the 21st century. Analytics is the Combustion Engine.

P S

Peter Sondergaard

Gartner Research

Unified View of Customers

Customers engage with business across a variety of channels - website, email, call, social media, physical channels, partners, etc. There is a proliferation of customer data from all these different sources. Marketing Data Intelligence software helps to consolidate, integrate and analyze and provide insights derived from all this data.

Drive Effective Marketing Campaigns

Data, when unified, cleaned and combined with intelligent analysis, offers actionable intelligence for marketing capabilities. Manually analysis can only yield sporadic insights and relies heavily on the skill of the analyzer. Marketing Data Intelligence software can help marketers regularly uncover activities that will unlock the highest potential ROI. Higher-level insights can also be inferred through simulations and testing, which a Marketing Data Intelligence software delivers.

Personalize Customer Engagement

Marketing Data Intelligence provides deep insight into marketers about customers buying patterns, preferences. It helps organizations to understand how customers in different segments behave, their preferences and the likelihood of responding to marketing offers and discounts. This helps marketers to tailor their content to meet specific customer needs at the right using their preferred channel.

Track Industry Trends

Competitive Intelligence Software provides insight to the organization where their competitors are heading and also external market knowledge around customer expectations, trends, technologies, market disruptors. If marketers are equipped with this foresight, it gives a tremendous competitive advantage.

Data-Driven Decision Making

Usage of Marketing Data Intelligence software brings in a culture of data-driven decision making. It brings clarity to organizations around their strengths, competitive advantage, and potential capability gaps. It helps them to focus and prioritize their investment and effort in the right direction which helps in getting better ROI.

Marketing without data is like driving with your eyes closed.

D Z

Dan Zarella

Social Media Scientist, Hubspot

Intelligent Automation

Marketing Data Intelligence software can help teams automate actions within set parameters such as bids and buys for ad campaigns at scale, allocation decisions, and retargeting. This, in turn, frees up tremendous time for marketing teams to focus on critical activities.

Better Allocation of Time and Resources

Marketing teams can easily spend up to 30 hours every week in reporting and aggregating campaign analytics data from multiple media sources for side by side analysis. A Marketing Data Intelligence software can reduce this time and effort, and provide results with far greater accuracy.

Improved Spending Efficiencies

Having real-time data enables marketing teams to take advantage of more opportunities for optimization. Knowing which customers respond to which messages, and being able to quickly respond to customers can help brands maximize profitability. This enables early bidding adjustment or elimination of underperforming channels before they run too long, wasting budgets.

Which industries use Marketing Data Intelligence Software?

A wide range of enterprises today need to analyze millions of interactions and data points on a daily basis in order to provide effective marketing tactics. Industries with a huge volume of customer touchpoints such as retailers and e-commerce companies, plus marketing teams from industries such as technology, computer software, retail, e-commerce, healthcare, finance and banking, pharmaceutical and telecommunications, can all benefit from Marketing Data Intelligence software.

Why is Marketing Data Intelligence Important

Why is Marketing Data Intelligence Important

Data Governance

Data governance is the process of maintaining data unification, normalization, and combining and is essential while bringing together various data sources. This is a challenge that many businesses face and the right Marketing Data Intelligence software helps ensure marketing starts with clean marketing data.

Data Driven Insights

One of the top reasons for the failure of marketing activities is due to the improper analysis of marketing data. Marketing Data Intelligence software overcomes misinterpretation of data and “gut opinions” by offering scientifically-driven insights into decision-making. Measuring and monitoring key marketing campaigns is necessary to eliminate guesswork - this is where Marketing Data Intelligence software helps.

Effective Attribution

With consolidated and integrated data, Marketing Data Intelligence software can enable accurate marketing attribution, including simple metrics like opens, clicks, conversions, and sales, or answers to event queries such as what caused this existing customer to purchase a particular item at a particular time.

Driving Growth

Marketing Data Intelligence software that provides competitive intelligence helps in predicting future trends over time, understanding the big picture view of market and competitors’ performance. Also, it provides insight into the company’s own marketing performance. All these help businesses to forecast future results and take necessary action to drive growth.

Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.

G M

Geoffrey Moore

American Management Consultant and Author

Manage Complexities

One of the biggest challenges identified by marketing teams was access to too much disconnected data. A Singular study mentions that nearly 76% of CMOs report that the complexity of measuring marketing performance severely impairs their ability to make informed decisions. Marketing Data Intelligence software enables the collective convergence of information in order to develop effective marketing tactics.

8 Key Features of Marketing Data Intelligence Software

Automated Data Collection

Marketing Data Intelligence software offers automation capabilities to simplify the process of data collection, preparation, and management.

Data Unification

Marketing Data Intelligence software enables data connectivity from multiple systems to any destination to create a single source of truth.

Data Visualization

Users can understand their data better using various data visualization tools built into the Marketing Data Intelligence software.

Analytical Control

With Marketing Data Intelligence software marketers can slice and dice their data, allowing brands to view, analyze and understand their information in new and insightful ways. This reduces dependency on IT teams for data results.

Data Intelligence

Marketing Data Intelligence software offers users the ability to perform advanced analytical tasks like market sizing, trend analysis, SWOT analysis, scenario planning, wargaming, buying patterns analysis, and value drivers’ analysis.

Alerts and Notifications

Marketing Data Intelligence software offers business users the ability to set alerts in order to monitor changes and gain real-time market insights.

Predictive Capabilities

Because of the huge volumes of data involved, Marketing Data Intelligence software relies on machine learning and AI to analyze and offer predictive solutions to marketing problems.

Data Security

Most Marketing Data Intelligence software comes with extensive security controls, in order to safeguard sensitive data. Users are given role-based access based on their marketing intelligence requirements.

Marketing Data Intelligence and AI

While Artificial Intelligence (AI) is still slowly making its entry into various industries, its contribution to marketing technologies is immense. Machine Learning is helping marketers crunch huge volumes of data and provide insights, which would otherwise not be detected.

Natural Language Processing

AI-driven analytics is offering business users the ability to query their data in the form of natural voice-based questions. Marketing teams can now use Natural Language interfaces such as the Amazon Echo to integrate with their Marketing Data Intelligence software and be able to ask questions regarding performance and listen to the results.

Predictive Analytics

AI can analyze huge chunks of historic data in combination with other inputs to detect patterns in data and predict future activities. When used in tandem with Marketing Intelligence software, AI can use customer behavior data points to predict critical activities like purchasing drivers and churn. This capability can help guide the actions of marketing teams in better ways than ever before.

How to Choose Right Marketing Data Intelligence Software

Here are a few factors to consider when choosing a Marketing Data Intelligence Software.

Single Stack vs Full Stack Solutions

Marketing Data Intelligence Software can come as a consolidated platform where it provides complete support to collect, consolidate, integrate and analyze data. Such software comes with a set of data connectors for all popular sources. On the other hand, there can be specialized software which focus on core functionality around analytics but support to bring in best-in-class tools for data collection, processing, storage. Such solutions come with strong integration capabilities. Such full-stack solutions bring in additional complexities around multi-vendor interactions.

Depending on your need and the complexity of your environment you can decide to go for single stack or full-stack solutions. Such decisions could also be driven by an organization’s existing tool usage.

Technology Considerations and Complexity

Marketing Data Intelligence software can come with a very sophisticated set of features like dashboards, state-of-the-art visualization, reporting capabilities. Also, many software are backed by AI for analytics. Based on your martech roadmap, you can make the choice based on the vendor’s technology roadmap. Also, some very sophisticated solutions may require dedicated data scientists and analysts which in turn adds to the overall cost of the solution. If you have a lean organization, the choice should be made based on the ease of use for marketers.

Channel Support

Ensure the software takes into account the needs of all stakeholders and can support all channels that are currently being used, and those that may be used in the future.

Data Connectors

Marketing Data Intelligence software is data-intensive, it should be able to pull data from multiple sources both internal and external to the organization. It would be good to have out of the box data connectors for all the popular data sources. You can assess the complexity of your environment and the data connector support available to see the match. If there is a need to do custom development for connectors, it would involve additional effort, cost and time along with ongoing maintenance issues.

Time to Value(TTV)

Setting up time and effort for Marketing Data Intelligence software varies considerably depending on the complexity of the software as well as the organization’s environment. Technology complexity, integration capabilities and availability of out of box data connectors influence TTV. Choices can be made based on the proven abilities of the solution.

Training and Support

Time and effort to ramp up the new teams to use the software can be a major consideration. Here the quality of training and support provided by the vendor can be an important factor.

Challenges in Adoption of Marketing Data Intelligence Solution

Overcoming Data Silos

Unifying data that has been mapped from diverse sources is a complex and time-consuming task. Since this is not a uniform task across verticals, Marketing Data Intelligence software can pose a challenge for adoption as the starting point is data availability.

No great marketing decisions have ever been made based on qualitative data.

J S

John Sculley

Former CEO, Apple Inc.

Lack of Extensibility

With time, marketing problems and the technology deployed to solve them will change. Also, the software should be able to meet the scale and performance requirements of the future. A Marketing Data Intelligence software can potentially lock a business into a technology environment that’s hard to exit without affecting the bottom line.

Lack of Customization

The needs of the organization can widely vary and specifically around dashboards, reports and analytical capabilities. Customization capability and ease of doing the same would be key considerations. The software which fails to meet this key requirement poses a challenge for organizations.

Complexity

Technology capabilities alone will not benefit the organization but the right set of people are needed who can use it effectively to generate the right set of reports and actionable insights. It might require different roles to support this - data scientist, analyst, data engineer along with the marketer who can effectively drive the requirement. The skill and effectiveness of these roles play an important role and lack of this can pose a challenge for adoption.

ROI for Marketing Data Intelligence Software

Investing in a good Marketing data Intelligence Software can be a very profitable venture. The benefits in time saved, efficiency and growth will soon be evident on the bottom line of the company.

Campaign Performance Analysis

Marketing Data Intelligence software can give decision-makers a comprehensive view of the RoI on their marketing efforts at a very granular level. This implies knowing the overall costs of all marketing efforts (paid or organic) and being able to stack it up against the results achieved. This gives marketers detailed insights into campaign performance which helps in spotting market trends and making wise business decisions.

Faster Response

Speed is a key attribute of modern marketing. And with access to digitally connected consumers around the world, the opportunities for exponential growth are very real. The ability to quickly respond with targeted marketing campaigns based on data-driven intelligence plays a critical role in achieving growth spikes.

Increased RoI with more channels

You could be limiting the growth of your business by utilizing only a few advertising channels. While these channels may be significant to your success, it’s important that additional growth opportunities are explored. Marketing Data Intelligence software can help you uncover potential channels and test to understand RoI before extending your budgets.

Improve Conversion Rates

Granular insights that a Marketing Data Intelligence software can deliver are critical in getting potential customers to engage, convert and purchase. This makes the in-depth and detailed analysis indispensable, as it tells marketers exactly where, how and why conversions are taking place, enabling ways for improvement.

Optimizing Assets and Communication

Which ad copy is delivering the best CTR? Which communication strategy is working better? Which landing page is getting the highest number of hits? Which assets are being downloaded the most? Marketing Data Intelligence software allows you to test multiple options, and delivers reports on the performance of each asset, furthering your ability for optimization of communication strategy.

Which of these 303 Marketing Data Intelligence software fit your needs?

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303 Marketing Data Intelligence Software

GetApp

getapp.com - custom app recommendations for your business

4.24

Read Reviews
GetApp Icon

GetApp

4.24
★★★★★
★★★★★
getapp.com - custom app recommendations for your business

GetApp a Marketing Data Intelligence tool is an ecosystem of business app and software discovery platforms that advises professionals to find the software and apps that best meet their needs. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Engaging and following up
Top Features : Ticketing,Feedback surveys,Personalization
GetApp Icon

Vendor: Gartner

Company Size: 5001-10000

HQ Location: Stamford, CT

Financials: IPO

Forrester Analytics

helps you understand and anticipate customers, whether they are consumers or B2B buyers

4.19

Read Reviews
Forrester Analytics Icon

Forrester Analytics

4.19
★★★★★
★★★★★
helps you understand and anticipate customers, whether they are consumers or B2B buyers

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Feedback surveys,Personalization,SEO
Forrester Analytics Icon

Vendor: Forrester

Founded: 1983

Company Size: 51-100

HQ Location: 60 Acorn Park Drive Cambridge, MA 02140 United States

Financials: PRIVATE

CB Insights

cbinsights.com - Machine Intelligence Platform

4.62

Read Reviews
CB Insights Icon

CB Insights

4.62
★★★★★
★★★★★
cbinsights.com - Machine Intelligence Platform

CB Insights is a market intelligence platform. Its insights platform provides companies with comprehensive data, expert insights, and work management tools that enable them to discover and understand the technologies that will help them drive growth and improve operations.

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Communication management
Top Features : Recording,Personalization,Feedback surveys
CB Insights Icon

Vendor: CB Insights

Company Size: 11-50

HQ Location: 498 7th Ave, 17th floor, New York, NY 10018, US

Financials: SERIES A

TapClicks Marketing Operations Platform

Marketing Operations Platform - tapclicks.com

4.35

Read Reviews
TapClicks Marketing Operations Platform Icon

TapClicks Marketing Operations Platform

4.35
★★★★★
★★★★★
Marketing Operations Platform - tapclicks.com

Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare.

Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEM,Widgets
TapClicks Marketing Operations Platform Icon

Vendor: Tapclicks

Company Size: 51-100

HQ Location: 3031 Tisch Way, Suite #900, San Jose, CA 95128, US

Financials: SEED

Improvado

Unified modern data stack for revenue operations

4.54

Read Reviews
Improvado Icon

Improvado

4.54
★★★★★
★★★★★
Unified modern data stack for revenue operations

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,Templates,Calculator
Improvado Icon

Vendor: Improvado

Company Size: 11-50

HQ Location: 1223 Cleveland Ave, San Diego, CA 92103

Financials: SEED

IBM Spss Statistics

Propel research & statistical analysis

4.16

Read Reviews
IBM Spss Statistics Icon

IBM Spss Statistics

4.16
★★★★★
★★★★★
Propel research & statistical analysis
Highlights
Top Business Usecases : Market research,Funnel analysis,Social media management
Top Features : Feedback surveys,Dashboard,Calculator
IBM Spss Statistics Icon

Vendor: IBM

Founded: 1911

Company Size: 10001+

HQ Location: 1, New Orchard Road Armonk New York 10504-1722 USA

Financials: IPO

NinjaCat

Marketing Reports, Dashboards and Data Pipelines

4.33

Read Reviews
NinjaCat Icon

NinjaCat

4.33
★★★★★
★★★★★
Marketing Reports, Dashboards and Data Pipelines

NinjaCat is a reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user friendly PDF or dashboard. It is designed for digital agencies, helps to convert and retain clients through report generation, campaign management, call tracking and budget monitoring.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Campaign management
Top Features : SEM,Dashboard,Templates
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Vendor: NinjaCat

Company Size: 11-50

HQ Location: 45 Rockefeller Plaza, Suite 2000, New York, NY 1011, US

Financials: PRIVATE

Nielsen

Market Research on What People Watch, Listen To and Buy | Nielsen ...

4.00

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Nielsen

4.00
★★★★★
★★★★★
Market Research on What People Watch, Listen To and Buy | Nielsen ...

Nielsen is a data analytics company providing Consumer insights that help businesses with the Market Intelligence required for making faster better data based decisions.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Feedback surveys,Personalization,Gamification
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Vendor: Nielsen

Company Size: 10001+

Financials: IPO

Capterra

Advanced Analytics Software | SAS

4.23

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Capterra

4.23
★★★★★
★★★★★
Advanced Analytics Software | SAS

Capterra is a marketing data intelligence platform that helps to search, compare, and choose the right software for the businesses. It helps to acquire customers.

Highlights
Top Business Usecases : Rating and review management,Loyalty management,Engagement management
Top Features : Feedback surveys,Personalization,Gamification
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Vendor: Capterra

Company Size: 51-200

HQ Location: Arlington, VA 22203, US

Financials: PRIVATE

ReportGarden

Reportgarden | Marketing Agency Software for Management and Reporting

4.42

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ReportGarden

4.42
★★★★★
★★★★★
Reportgarden | Marketing Agency Software for Management and Reporting

ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes.

Highlights
Top Business Usecases : Social media management,Advertisement,Social media analytics
Top Features : Dashboard,SEM,Templates
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Vendor: ReportGarden

Company Size: 1-10

HQ Location: 1013 Centre Rd, Wilmington, DE 19805, US

Financials: PRIVATE

Crayon

Competitive intelligence software to see and seize opportunities

4.56

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Crayon

4.56
★★★★★
★★★★★
Competitive intelligence software to see and seize opportunities

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Highlights
Top Business Usecases : Competitive intelligence,Product marketing,Engagement management
Top Features : Alerts: popups & Notifications,Automation,Messaging
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Vendor: Crayon

Company Size: 101-250

HQ Location: 268 Summer Street, 5th Floor Boston, MA 02210

Financials: SERIES B

Crunchbase Enterprise

Crunchbase.com | Supercharge Your Pipeline‚

4.36

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Crunchbase Enterprise

4.36
★★★★★
★★★★★
Crunchbase.com | Supercharge Your Pipeline‚

Crunchbase Enterprise is a software providing company details that could assist Market Research, Business intelligence, or data for making strategic decisions.

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Communication management
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Crunchbase

Founded: 2007

Company Size: 101-250

HQ Location: 564 Market Street, Suite 700, San Francisco, CA 94104

Financials: SERIES D

Uplead

UpLead | B2B Database & Business Contact Data Provider

4.79

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Uplead

4.79
★★★★★
★★★★★
UpLead | B2B Database & Business Contact Data Provider

UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Lead qualification
Top Features : Personalization
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Vendor: Uplead

Company Size: 11-50

HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789

Financials: PRIVATE

Prisync

Pricing Software for E-Commerce | Prisync

4.78

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Prisync

4.78
★★★★★
★★★★★
Pricing Software for E-Commerce | Prisync
Highlights
Top Business Usecases : Products & pricelist management,Competitive intelligence,Helpdesk management
Top Features : Alerts: popups & Notifications,Live monitoring,Dashboard
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Vendor: Prisync

Company Size: 11-50

HQ Location: Istanbul, Istanbul

Financials: SEED

AgencyAnalytics

SEO Reporting Tool & Marketing Dashboards for Agencies

4.77

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AgencyAnalytics

4.77
★★★★★
★★★★★
SEO Reporting Tool & Marketing Dashboards for Agencies

AgencyAnalytics is the industry's leading reporting software for marketing agencies. Boost revenue, save time, and impress the clients with insightful automated reports and live dashboards that show the full impact of the marketing efforts.

Highlights
Top Business Usecases : White labeling,Advertisement,Social media management
Top Features : Dashboard,SEO,SEM
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Vendor: AgencyAnalytics

Company Size: 1-10

HQ Location: 18 King Street East, Suite 1400, Toronto, Ontario, M5C 1C4, Canada

Financials: PRIVATE

Adobe Marketo Measure (formerly Bizible)

To Prove and improve your marketing impact

4.70

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Adobe Marketo Measure (formerly Bizible)

4.70
★★★★★
★★★★★
To Prove and improve your marketing impact

Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

Highlights
Top Business Usecases : Channel marketing,Campaign management,Account management
Top Features : Dashboard,SEM,Personalization
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Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: SERIES A

XiQ

ACCOUNT-BASED MARKETING

4.69

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XiQ

4.69
★★★★★
★★★★★
ACCOUNT-BASED MARKETING

XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.

Highlights
Top Business Usecases : Engagement management,Account management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Widgets
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Vendor: xIQ

Company Size: 11-50

HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA

Financials: IPO

Cognism

Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

4.67

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Cognism

4.67
★★★★★
★★★★★
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Account management,Engagement management
Top Features : Personalization,Recording,Dashboard
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Vendor: Cognism

Company Size: 101-250

HQ Location: 92 Albert Embankment, London, England SE1 7, GB

Financials: SERIES C

BrightInfo

Automated Content Personalization Engin

4.64

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BrightInfo

4.64
★★★★★
★★★★★
Automated Content Personalization Engin
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Personalization,Templates,Widgets
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Vendor: BrightInfo

Company Size: 11-50

HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL

Financials: IPO

Platformly

Marketing Automation Platform for Online Businesses

4.60

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Platformly

4.60
★★★★★
★★★★★
Marketing Automation Platform for Online Businesses

Platformly is a marketing automation tool that supports small- and medium-sized business owners and growth marketers in nurturing acquired leads, tracking the success of campaigns, sending personalized emails, and keeping track of interactions across various marketing funnel channels.

Highlights
Top Business Usecases : Communication management,Engagement management,Sending & publishing communications
Top Features : Landing page,Dashboard,Templates
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Vendor: Platformly

Company Size: 1-10

HQ Location: Midocean Chambers, Road Town, , Tortola, British Virgin Islands VG1110, VG

Financials: NA

Hey Oliver

heyoliver - All-in-one Marketing Automation Software ...

4.60

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Hey Oliver

4.60
★★★★★
★★★★★
heyoliver - All-in-one Marketing Automation Software ...
Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Hey Oliver

Company Size: 11-50

HQ Location: 38, Byron Street, 503, Nicosia, Nicosia 1096, CY

Financials: NA

Opensense

Email Signature and Tracking

4.59

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Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Advertisement
Top Features : Templates,Personalization,Ticketing
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Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: SEED

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.59

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Insider Platform

4.59
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
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Vendor: Insider

Company Size: 1001-5000

HQ Location: 16192 Coastal Hwy, Lewes, DE 19958, USA

Financials: SERIES D

XMPie

Multichannel and VDP Marketing Software

4.59

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XMPie

4.59
★★★★★
★★★★★
Multichannel and VDP Marketing Software

XMPie is a leading provider of software for cross-media, variable data one-to-one marketing, and offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns. It helps to scale best practices, build brand awareness and improve ROI.

Highlights
Top Business Usecases : Workflow management,Loyalty management,Campaign management
Top Features : Personalization,Gamification,Rewards
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Vendor: Xerox

Company Size: 10001+

HQ Location: 201 Merritt 7, Norwalk, CT 06851, US

Financials: M&A