Social CRM Software 2021: Buyer’s Guide

Nimble CRM

22.23

★★★★★

★★★★★

CRM Software To Grow Your Business

Nimble CRM is a Salesforce automation and customer relationship management (CRM) solution designed for Office 365 and G Suite Teams. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity on platforms like LinkedIn.

In addition to contact and pipeline management features such as deal tracking, task management, and alerts, Nimble also includes integrated social listening to keep customer profiles updated. This allows businesses to keep track of mentions, follow or engage with contacts, and even track celebrating milestones like birthdays. The tool also offers email widgets that allows users to view contextual detail on contacts’ Nimble profiles from outside the system.

The platform provides a comprehensive view of to-dos, key deals and engagement opportunities. It uses “Rules Engine” to learn from user behavior and prioritize social signals to predict most relevant contacts and opportunities.

Nutshell CRM

21.13

★★★★★

★★★★★

Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

Nutshell CRM is customer relationship management and sales automation tool designed for marketing professionals to help identify the right sales model which facilitates customer relationship building and boosting sales performance.

The primary features of the tool includes sales automation, reporting & performance tracking, team collaboration, pipeline management and contact management.

Nutshell offers integration with tool like with G Suite, Microsoft Office email and calendars. It helps design and execute sales processes. The platform allows to specify the actions and follow-ups through final negotiations, and accurately measures the impact of efforts.

Salesforce Social Studio

19.16

★★★★★

★★★★★

All-in-one social media marketing and management suite — and connect enriched social data

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

It helps to analyze conversations of industry and users from any source, responds to social posts, manage the community, and provides customer support, creates and approves content for multiple social networks and accounts, and monitor live displays of marketing, sales, and service activity.

Some of Salesforce Social Studio features include gaining relevant feedback across marketing, service, and sales campaigns, monitoring audience discussions using machine-learning sentiment analysis and image recognition to extract meaningful insights, provide customer service via social channels, boost high-performing social posts with built-in social advertising and many more.

Simplify360

22.08

★★★★★

★★★★★

Experience and build cross channel relationships and delight customers

Simplify360 is a SaaS-based social media analytics platform intended to gain insights through data and analytics. It helps brands achieve RoI and cost savings with an omnichannel digital experience. With in-built efficiency improvement and AI enablers, it has become a whole lot easier for brands to provide superior CX.

Simplify360 uses an AI-driven conversation cloud, digital media command center, and real-time dashboards, thereby enabling brands and enterprises to enhance their digital customer experience. It offers a unified view of customer engagement across social media and a 360-degree view of customers through deep integration with Enterprise CRM.

Simplify360 features include digital customer service, instant messengers, conversation cloud, review management, review tracking, text analysis, social listening, social bots, and campaign and publishing.

Crystal

21.78

★★★★★

★★★★★

The app that tells you anyone's personality.

Crystal is a Personality assessment platform that uses DISC behavioural framework method to provide personality insights into sales, hiring and training processes. It is also available as a mobile application for viewing profiles on the go.

The software includes a Crystal for Teams module that can be used for team building training. Personality assessments can be conducted at scale, quickly with personality playbooks for each of the team members providing actionable personality-based insights for one-on-ones, performance reviews, group meetings, conflicts, and more.

Crystal for Sales module provides insights on prospects that helps motivate buyers, drive deals to closure faster, and builds deep relationships. Crystal for Hiring helps HR teams through the hiring process with candidate assessments and understanding job fit, based on candidate personality type. It also helps with insightful interviews to assess candidates strengths and weaknesses.

Sentiment.io

21.03

★★★★★

★★★★★

level your customer care team with our unified agent desktop, advanced analytics , routing and automations

Sentiment.io is an omnichannel social customer service platform designed to help in handling customer interactions. It helps to resolve customer issues, slash costs, and deploy one unified queue for all digital channels.

It offers automatic routing of conversations, canned responses, rapidly onboard and coach staff using approvals loops and actionable insights on current customer conversation queue size, enabling clients to increase customer satisfaction and improve operations Return on Investment (ROI) with real-time metrics and historical analytics.

Some of its features include handling all of the customer interactions through one unified inbox, managing Social Messaging channels, shared visibility, automatic routing, automatic classification, canned responses, and more.