Social Media Marketing is a popular marketing technique that involves carrying out marketing activities like campaigns, promotions, brand building and promoting brand awareness through social media networks. The popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr have a unique way of their own to bring together their users and that in turn drives how businesses can connect with their buyers on these networks.
Learn what are Social Media Marketing strategies and how to choose the right Social Media Marketing software.
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Updated By Cuspera
Last updated: Jan 31, 2024
Facebook for Business: Connect with the people who will love your business.
Facebook for Business is a solution created for business growth by making audience connections through Facebook, enabling businesses to meet their specific goals using Facebook Ads, Facebook Pages and other tools that are part of the Facebook for Business solution. The software works across devices.
Facebook Pages enables connections with businesses with simple and easy to create pages that are accessible on any device. The tool enables growing the audience through invites to customers and friends, run page ads, keep customers updated easily, reach out to more people on page promotions and more. Facebook Ads enables targeting future costumes and fans using simple self-service tools for creating ads and tracking their performance through reports.
The Video Ads tool enables creation of video ads for any business, any budget and any goal. It enables creating videos using only photos and text, or build story ads using existing videos to build it using the templates from the tool. Boosting a post feature enables turning an existing video on the business page into an ad.
Vendor: Facebook
Founded: 2004
Company Size: 10001+
HQ Location: 1 Hacker Way, Menlo Park, California 94025
Financials: IPO
Twitter for Business
Twitter Ads is Twitter based advertising platform through which businesses can have promoted tweets appear in Twitter streams or Twitter search results of specific targeted users. Different kinds of ads can be posted on Twitter - Promoted Tweets, Promoted Accounts and Promoted Trends. It helps to improve brand awareness, digital, and social presence, attract new customers.
Twitter customizes ads based on target audience profile information, mobile device location, IP address and apps installed on the device. Twitter may also personalize ads based on information that Twitter and its affiliates collect and ad partners share with Twitter, such as a hashed email address, a mobile device identifier, or browser-related information.
Twitter is where brands can connect to the events, occasions, and trends people talk about most. Twitter Ads help brands to get their target audience watch video, pair ad with premium content, and get people to install app. Twitter campaigns help drive traffic to website, get people engage with the promoted tweet, and build audience for the account.
As we began to see linear TV viewership of the games decline, the opportunity for Canadian Tire to connect digitally with Olympic fans was of the utmost importance. Twitter enabled us to join the social conversation by utilizing engaging ad units that encouraged participation and revealed personal ...messages from athletes. Through Twitter we were able to connect Canadians to the Olympics as we collectively cheered on our athletes from home and we were thrilled to see Team Canada win their first gold during our branded live stream!
Jonathan Flynn
Digital Associate Manager, Strategic Marketing
Canadian Tire
Vendor: Twitter
Founded: 2008
Company Size: 51-100
Financials: PRIVATE
Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles
Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.
It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.
It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.
It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills.Darian Kovacs
Principal and Director of Strategy
Jelly Marketing
Vendor: Hootsuite
Founded: 2008
Company Size: 501-1000
HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Financials: SERIES C
Measure performance with the only all-in-one social media management platform built for connection
Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.
It provides actionable insights from social data and helps with content and community engagement.
It comes with automation, collaboration and analytics.
We’re an incredibly data-driven organization, and social is no exception. Sprout allows us to analyze and track trends on social media to make sure our content is resonating, and the time we’re spending has a much greater impact.Katie Bisbee
Chief Marketing Officer
DonorsChoose
Vendor: SproutSocial
Founded: 2010
Company Size: 1001-5000
HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603
Financials: SERIES D
Pinterest is a visual social media platform where users can create and share pins, create boards, and shop. It allows users to create their own content through images, videos, and feeds to advertise products and generate leads. It provides an ads manager, which helps drive traffic to pinterest pages and boost online sales, signups, and subscriptions.
Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.
Vendor: Pinterest
Founded: 2009
Company Size: 1001-5000
HQ Location: San Francisco, California
Financials: IPO
Social Media Management Software for Growing Brands
Buffer is a social media marketing software that helps companies in brand building and audience building on social media.
Buffer helps in planning, collaborating and publishing content that helps in driving meaningful engagement with audience.Using Buffer, one can plan and publish posts to multiple social media channels like Instagram, Facebook, Twitter, Pinterest and LinkedIn through a single dashboard.
Buffer provides features to orchestrate social media marketing campaigns, preset publishing schedule for each account, tailor content for each network, respond to social conversations from a shared inbox, analyze social media performance using various reports.
Vendor: Buffer
Founded: 2010
Company Size: 51-100
HQ Location: 2443 Fillmore St #380-7163 San Francisco, CA 94115
Financials: SERIES A
The easiest way to manage your brands on social media
Zoho social is a cloud-based social media management software for marketing teams to manage brands online.
It provides rich features to schedule posts, monitor relevant content, collaborate with team and analyze brand performance.
Zoho social comes with best-time predictions, intuitive publishing calendar, multiple listening columns, pre-built reports and social analytics.
As a marketing manager, it makes my life a lot easier—to schedule content out, do all the reports and see what’s going on with each of our brands. It’s so nice to be able to do that all in one place.Sheldon Maxwell
Project & Marketing Manager
Creative 7 Designs
Vendor: Zoho Corporation
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Marketing Software for Small Businesses. Inbound Marketing.
HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.
It provides capabilities to help grow inbound website traffic and manage leads, social media publishing and monitoring, blogging, SEO(Search Engine Optimization), website content management, email marketing, marketing automation, and reporting and analytics.
It provides drag and drop capabilities to create inbound marketing content, It provides automated capabilities for calls-to-action and to provide personalized messaging based on location, traffic source, device and persona. It automatically records and organizes every interaction to track customers and help generate reports.
HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do bestPhoebe Scott
Global Director, CRM
Avison Young
Vendor: HubSpot
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Simple & Affordable Social Media Management
Agorapulse is a software that allows to manage social media activities across all platforms with one simple tool. It is best suited for small businesses and social media managers to build authentic viewers and drive engagement easily.
It provides flexible scheduling of your content, easy comments/message management, reports on ROI of engagement and content strategy, real-time collaboration with your team and built-in CRM.
The software features cross-publishing to several social media networks, allows to schedule, queue and organize your content, message management, automated inbox assistant, instant information on fans & followers, complete Facebook and Instagram ad comments management, bulk publishing, setting parameters to your social account, Team collaboration, delegate items, control who drafts and approves your content, record on team activity, track Web traffic for your social content, reports to improve social content strategy, audit your customer service, analyze and manage your audience and on-the-go usage via mobile app.
We needed valuable reports for our clients and started to use Sprout Social simply for the reports. I felt there must be a tool that would provide the easy, clarity and power of scheduling as Hootsuite and the quality of reports we found on Sprout Social.Andrea Morgan
Founder And Managing Director
Citrus Content
Vendor: Agorapulse
Founded: 2011
Company Size: 51-100
HQ Location: 132 Rue de Rivoli 75001 Paris France
Financials: SEED
BuzzSumo: Find the Most Shared Content and Key Influencers
BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.
BuzzSumo helps teams to generate ideas, create high-performing content, monitor your performance and identify influencers. It helps in discovering high performing content so that you can get more likes, links and shares. It can research and analyses billions of data points to sharpen marketing strategy. It helps in power up your brand, campaign and helps in monitoring and tracking trends so that you can respond rapidly and capture opportunities.
BuzzSumo comes with advanced search engine which helps in discovering high performing content. It offers cross platform search to scan social media and advanced influencer search feature that allows users to use certain operators and strings to deliver more specific results.
I fell in love with BuzzSumo. It was the missing link I'd been looking for. I use it religiously, every single day. The result we're aiming for is top tier press coverage – not just UK, but global coverage – across some of the largest publications in the world, and BuzzSumo is absolutely pivotal to... us achieving that. Without BuzzSumo, we would struggle.
Kostas Petrou
Co Founder
Story & Search
Vendor: Buzzsumo
Founded: 2014
Company Size: 11-50
HQ Location: Church Street, Brighton, England GB
Financials: SEED
In this section, you will find
What is Social Media Marketing?
Social Media Marketing Strategies and Tactics
What are Social Media Marketing Software?
7 Benefits of Social Media Marketing Software
Why Social Media Marketing is Important?
Key Features of Social Media Marketing Software
How to Choose Right Social Media Marketing Software
Social Media Marketing involves the use of Social Media Networks as a platform to carry out marketing activities like running campaigns, promotions, brand building and awareness which helps in buyer engagement and increase website traffic.
Social Media Networks have seen exponential growth of adoption in the last decade and each of the popular networks has several hundred million users. The usage has evolved much beyond just sharing content. The sites have tapped into this and have evolved to provide business support which provides marketers ready access to the targeted audience at a low cost ( compared to direct marketing, outbound advertisement). The sites provide robust tools for marketers and businesses. Some of the visual media sharing networks are highly favored by users and have seen the fastest growth. This provides a tremendous opportunity for businesses to engage with consumers and it has dramatically changed the way consumers engage with brand content. Social Media interactions are more targeted, personal and intimate
The popular social networking sites where businesses commonly interact and engage with their buyers include Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Snapchat, YouTube, Tumblr. Each of these networks has a unique way to bring together their users and that in turn drives how businesses can connect with their buyers on these networks. Facebook, Twitter, LinkedIn provide mechanisms to retweet, repost content ( supports a variety of formats) that when shared among the users and groups creates a viral effect. Instagram and Pinterest provide a rich visual environment and are great for users to pursue special interests and topics. WhatsApp and Snapchat, though primarily messaging platforms, do provide a mechanism for businesses to have personal connect with their customers. Overall, marketers simply can not afford to have a marketing strategy that does not include social media.
Social Media Marketing and SEO are closely related. One of the key aspects of social media marketing is to publish great content related to products/services/companies on social media. Social media often feeds into the discovery of new content which happens because of new content getting published or shared by its users/communities/groups and this, in turn, leads to SEO activity. Social Media can also help build links that feed into SEO efforts. It is said that Google’s organic search algorithm heavily depends on social media related factors and not having a good presence in social media will affect the brand’s ability to show up on Google search.
The set of tools and platforms that help in monitoring, managing, analyzing and automating social media related activities constitute social media marketing software. It is also referred to as Social Media Management Software ( SMMS). There are a variety of tools and platforms that are purpose-built for various activities. For e.g. there are Social listening tools that monitor conversations and mentions about brands/companies/products and also respond to mentions. Some of the advanced monitoring tools track specific keywords, hashtags, and contacts. There are social media advertising tools that help in reaching a specific set of audience at scale to run hyper-targeted ads. There are specific publishing tools that are tailor-made for specific social networks to publish content for the targeted audience. This content could be text, images,video, animations, and any supported format. There are specialized social media analytics tools that analyze a brand’s reach, engagement, customer sentiment and sales trends on social media. These analytics tools help in strategizing market research, customer service, brand management, and marketing campaigns.
Visual content must attract attention, entice action and inspire advocacy
Very often SMMS tools interject with Marketing automation tools. Social media marketing capability can be a module within Marketing software (like in Hubspot) or they can be dedicated platforms (like in Hootsuite). Even standalone platforms provide seamless integration with existing marketing and sales systems to enrich customer profiles that give a rich view of customer’s interaction with the brand.
Companies can improve brand awareness and build brand identity and reputation by leveraging social networks. By posting targeted valuable content that is shareable, running social campaigns, leveraging influencers and celebrities to endorse your brand and more importantly choosing the right social network that fits in with the brand image and covers target demographic audiences, companies can do brand management.
Social Media based market research brings better ROI, immediate results and is more accurate as it is derived from a targeted audience. Dove ran one of the most successful social media campaign #SpeakBeautiful in 2016 that was purely driven from its social media market research.
Social Media provides many ways by which companies can engage with their customers - by responding to their questions/complaints about product/services, sharing great content that is seen as valuable. This content could be great blog articles, benchmark reports, strategy guides, tips to use the product, industry news, etc. Using Social Media, companies can engage a large number of customers at scale, at a time that is convenient for them and with personalized content. This greatly improves engagement and stickiness.
Content is King, but engagement is Queen and she rules the house.
If the company’s social media content is found valuable by users, more shared, then it generates more social signals that in turn improves search rankings. Though not fully confirmed about the extent of social signals impact on search, there is a correlation found.
Companies adopt a strategy to increase traffic to their websites, by publishing content that is targeted to build audiences, Neil Patel, the top influencer on the web, suggests ways to improve web traffic by suggesting a social sharing schedule that drives increase in traffic.
Running social campaigns and advertisements on social media are far cheaper compared to traditional ways of advertisement ( TV, outdoor advertisements). Social Media advertisements and campaigns are more targeted and hence generate better ROI. Companies can use several bidding options like CPC ( Cost per Click), CPV ( Cost per View), CPL (Cost per Like). The most commonly used option is CPC.
Marketers can employ several tactics like running contests, quizzes, polls on social media to generate leads. Since it is focused on the targeted audience, the quality and amount of leads that get generated are far superior. Of course, it is proportional to the brand presence on social media. Another tactic to generate qualified leads is to combine with other lead generation tactics. For example, directing social media traffic to the company’s landing page is likely to generate more qualified leads.
Viewers need to be able to grasp your message within the first 20-30 seconds of your video
Social Media Marketing interjects with many of the marketing processes of the company. Though social networks can be viewed as one of the channels for companies to reach out to their buyers, they offer much more sophisticated means for marketers to carry out social campaigns, influencer marketing, advocacy marketing, customer engagement, customer service, market survey, market research, competitive intelligence and lead generation.
Social media marketing can be done inhouse by marketers in a company or can be outsourced to agencies who specialize in this field. Both of them are users of such software. Brand managers, advertisers, PR agents, Celebrity managers all use social media marketing tools for different aspects like brand management, reputation management, campaign management.
Ability to plan, publish and schedule social media posts for various social networks is a critical feature. Preferably it should be possible to do all this from a single dashboard. Also, it should be possible for team members to collaborate on drafting and publishing the content. An appropriate approval process needs to be built into the publishing process.
Social listening is the ability to listen to social conversations about the brand/products/services and campaigns across social networks in multiple languages. Some tools like Talkwalker provide the capability to do social listening across networks, websites, and offline sources. Many tools provide a unified view with additional reporting abilities. This is a prerequisite to respond to customer questions/complaints and also needed for social analytics. Monitoring tools provide the ability to respond by team members by assigning to appropriate team members.
Social monitoring tools combined with AI-driven sentiment analysis help in a variety of marketing activities like PR, reputation management, market research, customer service.
Organizing and managing all pre-approved content that is ready to post is a critical ability needed especially to manage scaled content publishing schedules. Tools like Hootsuite provide the ability to do various kinds of searches and create search streams based on hashtags, keywords, and location.
The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster.” There are two ways to do this: content creation and content curation.
Social Media Marketing involves handling messages, posts, tweets at scale and this requires automation. Many tools provide automation capabilities for various aspects. With Hootsuite, it is possible to create and test hundreds of ads for Facebook, Instagram, Google Ads. Popular tools like Hootsuite, Zoho support automation of posts and also support scheduling them.
Understanding customer profile and their buying patterns is key to running successful marketing campaigns. Social media is the best place to learn about buyers’ interests. Using social media, one can learn how customers use your products and services, ask customer feedback and map out customer interests. All this information can be used to enrich the customer profile.
Potential buyers can be active in any of the multitudes of social networks and tools typically provide support to manage content, monitor various networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn. Some tools tend to specialize in specific channels like Linkedin. This could be for specific use cases like recruiting, lead generation. But many of the tools provide omnichannel support so that data can be collected from multiple sources for analytics.
Social media analytics is a very important feature of any social media marketing software. Ability to collect data from multiple social networks and analyze to get insights, measure performance is critical. Such tools use AI technology to mine customer sentiment. Tools like Talkwalker support competitive benchmarking features to measure social media performance. Popular platforms like Hootsuite, Zoho have built-in analytics. Such tools not only deal with large scale data but also provide trends in real-time for instant action.
AI plays a key role to analyze the huge volume of brand mentions that comes from social media. Sentiment analysis can be applied to discover negative comments/opinions including sarcasm using which companies can quickly respond to customer complaints and perception issues. This helps in both PR, reputation management as well as customer service. Sentiment analysis can be applied to analyze which product features are a hit with customers or not so popular. This information can be fed back to R&D teams to improve their product roadmap/direction. Sentiment analysis can be applied to analyze the broad industry and market trends. This is valuable market research data for marketers.
Social media users express their thoughts on feelings and also vent on various aspects. Using AI-based technology, tools mine customer sentiment by searching for specific keywords. They do this by tracking the most commonly used keywords related to your product/service/domain and create context-based maps. Hootsuite provides conversation maps.
AI plays a big role in providing insights to marketers about the content they need to design, schedule and publish posts that resonate with their audience. It even suggests what images to use, color schemes, etc to personalize the experience. It plays a big role in ad management in guiding how much money to spend on sponsored ads, optimize bids and how to choose channels.
There are point products that specialize in specific features like campaign management, social media monitoring, automated scheduling, etc. Companies who have just ventured into social media marketing can choose specific areas to focus in the beginning and then can expand. More mature users can choose platforms that are all-in-one to do more comprehensive management. Even while choosing point products, it is good to choose products that provide good integration ability to major platforms so that it is future proof to expand.
It is important to define social network choice as part of the social media marketing strategy. The choice of tool will revolve how many of the social networks the company likes to deal with. There are some tools that focus on specific networks like LinkedIn - eLink Pro, Nimble, Leadfeeder. Similarly, there are specialized tools for Instagram, Pinterest, and Facebook. If the company wants to deal with multiple channels, then all-in-one platforms like Hootsuite, Zoho will help.
Technologies like AI and ML provide advanced features and greatly enhance analytics, social listening and monitoring. AI is the future of how social marketing and selling will evolve. Using such technologies will greatly help marketers to get the best out of social media marketing investment.
Social media marketing needs to fit into an overall marketing strategy that includes campaign management, advertising, lead generation, advocacy marketing. So it is important that such tools integrate with already existing software like CRM, lead management, customer service tools.
Social media management does not always involve out of the box tools. There are a fair amount of service components to make it work. So it is important to understand time to deploy and get meaningful results. So choosing tools that can provide deterministic TTV will help. It also has implications on the total cost of ownership, where not only software costs but also services and support cost to be included.
If the company is in nascent stages of adoption, the ability of the vendor to provide the right level of training and support plays a crucial role. Also, much of the technology in social media marketing tools are still early stages of evolution, so choosing a vendor who can provide good support is vital.
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Facebook for Business: Connect with the people who will love your business.
Facebook for Business is a solution created for business growth by making audience connections through Facebook, enabling businesses to meet their specific goals using Facebook Ads, Facebook Pages and other tools that are part of the Facebook for Business solution. The software works across devices.
Vendor: Facebook
Founded: 2004
Company Size: 10001+
HQ Location: 1 Hacker Way, Menlo Park, California 94025
Financials: IPO
Twitter for Business
Twitter Ads is Twitter based advertising platform through which businesses can have promoted tweets appear in Twitter streams or Twitter search results of specific targeted users. Different kinds of ads can be posted on Twitter - Promoted Tweets, Promoted Accounts and Promoted Trends. It helps to improve brand awareness, digital, and social presence, attract new customers.
Vendor: Twitter
Founded: 2008
Company Size: 51-100
Financials: PRIVATE
Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles
Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.
Vendor: Hootsuite
Founded: 2008
Company Size: 501-1000
HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Financials: SERIES C
Measure performance with the only all-in-one social media management platform built for connection
Spoutsocial is a social media management platform for social media marketing teams to understand target users, engage users and to measure performance.
Vendor: SproutSocial
Founded: 2010
Company Size: 1001-5000
HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603
Financials: SERIES D
Pinterest is a visual social media platform where users can create and share pins, create boards, and shop. It allows users to create their own content through images, videos, and feeds to advertise products and generate leads. It provides an ads manager, which helps drive traffic to pinterest pages and boost online sales, signups, and subscriptions.
Vendor: Pinterest
Founded: 2009
Company Size: 1001-5000
HQ Location: San Francisco, California
Financials: IPO
Social Media Management Software for Growing Brands
Buffer is a social media marketing software that helps companies in brand building and audience building on social media.
Vendor: Buffer
Founded: 2010
Company Size: 51-100
HQ Location: 2443 Fillmore St #380-7163 San Francisco, CA 94115
Financials: SERIES A
The easiest way to manage your brands on social media
Zoho social is a cloud-based social media management software for marketing teams to manage brands online.
Vendor: Zoho Corporation
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Marketing Software for Small Businesses. Inbound Marketing.
HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.
Vendor: HubSpot
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Simple & Affordable Social Media Management
Agorapulse is a software that allows to manage social media activities across all platforms with one simple tool. It is best suited for small businesses and social media managers to build authentic viewers and drive engagement easily.
Vendor: Agorapulse
Founded: 2011
Company Size: 51-100
HQ Location: 132 Rue de Rivoli 75001 Paris France
Financials: SEED
BuzzSumo: Find the Most Shared Content and Key Influencers
BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.
Vendor: Buzzsumo
Founded: 2014
Company Size: 11-50
HQ Location: Church Street, Brighton, England GB
Financials: SEED
Pages are for businesses, brands, organizations and public figures to share their stories and connect with people
Facebook Pages helps to manage business in a single place, so users can get more done, more easily. It is a platform offered by Facebook and is built with a page management tool. It enables users to create pages on Facebook business platforms while getting discovered, building connections, and gaining more loyal customers.
Vendor: Facebook
Founded: 2004
Company Size: 10001+
HQ Location: 1 Hacker Way, Menlo Park, California 94025
Financials: IPO
Social Media Management Software
Sendible is a Social media management software used for managing multiple brands and customers on Social media through the cycle of planning, collaboration, customer engagement and analytics. It is used by Marketing teams across enterprises or agencies.
Vendor: Sendible
Founded: 2008
Company Size: 1-10
HQ Location: 3rd Floor, 311 Ballards Lane, London, UK, N12 8LY
Financials: PRIVATE
Get More Reviews, Build a Great Reputation.
NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.
Vendor: NiceJob
Company Size: 11-50
HQ Location: 309 W Cordova St, Vancouver, British Columbia CA
Financials: PRIVATE
The #1 Influencer Marketing Software - see why the world's best use GRIN
Grin is an all-in-one influencer marketing software that helps brands find, recruit, and manage influencer relationships. It's an end-to-end influencer marketing management solution designed for eCommerce. It helps to improve ROI and increase sales and revenue.
Vendor: Grin
Company Size: 251-500
HQ Location: 120 K St, Sacramento, California 95814, US
Financials: SERIES B
Influencer marketing software built right into Shopify
Shopify Collabs is a platform that connects brands and influencers, allowing eCommerce merchants to use influencer and affiliate marketing. It provides influencer lists that have been selected, collaborative tools, and analytics. Merchants on certain Shopify plans can utilize it for free, but small payment processing costs may apply.
Vendor: Shopify
Founded: 2004
Company Size: 1001-5000
HQ Location: 150 Elgin Street, 8th Floor Ottawa, ON, Canada K2P 1L
Financials: SERIES C
Influencer Marketing & Social Intelligence
NeoReach is an influencer marketing for global brands that provides best-in-class search, data management, tracking with enterprise-grade analytics, and creates effective data campaigns at scale. It helps to improve ROI and brand engagement.
Vendor: NeoReach
Company Size: 11-50
HQ Location: San Francisco, California 94105, US
Financials: SEED
The Leading Influencer Marketing Platform
AspireIQ is a community intelligence marketing platform built for advocacy. It interacts from influencers to customers, forming deep relationships with the people passionate about the brand. It helps to build brand awareness and improve digital and social presence.
Vendor: AspireIQ
Company Size: 51-100
HQ Location: 550 Montgomery St, San Francisco, California US
Financials: SERIES A
Enterprise Influencer Marketing Platform
CreatorIQ is an influencer marketing cloud platform for the marketing, enterprises teams to increase lead generation, close the deals faster and increase revenue.
Vendor: CreatorIQ
Company Size: 51-100
HQ Location: Culver City, California
Financials: SERIES D
The Smartest Influencer Marketing Platform | Upfluence
Upfluence is a Social Media Marketing Software. Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite.
Vendor: Upfluence
Company Size: 51-100
HQ Location: 381 Broadway, New York, 10013, US
Financials: SERIES A
Stackla |Discover, manage and display the most engaging visual content across all your marketing touchpoints
Stackla an influencer marketing platform helps modern marketers discover, manage, publish, and optimize the best visuals across all their touchpoints with the AI-powered UGC platform. It helps to build brand awareness and scale best practices.
Vendor: Nosto
Company Size: 51-100
HQ Location: Aleksanterinkatu 15A, Helsinki, Suomi 00100, FI
Financials: SERIES B
Linqia: Performance-based Influencer Marketing
Linqia is an influencer marketing platform, using AI to predict the success of the influencer program. It enables discovery and engagement of the right set of content creators that can drive optimal results across all digital media.
Vendor: Linqia
Founded: 2005
Company Size: 51-100
HQ Location: 965 Mission St, Fifth Floor San Francisco, CA 94103
Financials: SERIES A
Social media, web analytics, marketing, sales, support, infrastructure…monitor
Cyfe is a Business intelligence Platform that helps to easily monitor and analyze all the business data in one Business Dashboards. It helps to acquire and enhance customer relationship.
Vendor: Cyfe
Founded: 2011
Company Size: 1-10
HQ Location: 730 Arizona Ave, Santa Monica, CA 90401
Financials: M&A
Customer Engagement on Private Messaging Channels
Verint Messaging helps companies offer outstanding customer experiences on the messaging channels that customers use every day with personalized conversations, intelligent automation, and actionable analytics.
Vendor: Verint Systems, Inc
Company Size: 1001-5000
HQ Location: 175 Broadhollow Rd., Suite 100 Melville, NY 11747 USA
Financials: IPO
Review & Reputation Management
Vendor: Rannko
HQ Location: 4532 W Kennedy Blvd, 444, Tampa, Florida 33609, US
Social Media Marketing Strategies and Tactics
There are myriad possibilities for marketers to engage in social media. So it is important to have a comprehensive strategy that is in line with business goals.
At the basic level, marketers can engage social media to publish content for the targeted audience. The content can be for Public Relations purposes, direct marketing message or a communication message about products and services. Marketers can also do this engagement through social media influencers and social media celebrities who have a huge following on social media. They can also run highly targeted social media ads for their target audience. Facebook and LinkedIn are popular networks for running hyper-targeted ads.
Social media networks are a great place to get market research information at a very low cost. Customers share their perspectives on products, services and brands and share reviews or recommendations. Marketers can gather both qualitative and quantitative data to understand social, consumer and market trends. The quantitative data can come in the form of Likes, Shares, Comments, Mention volume, Share of voice, Reach, Followers and Subscribers. Qualitative analysis can be applied to this data through sentiment analysis and theme categorization. Together they provide market research that has higher ROI, faster results and more importantly comes from targeted groups. Marketers can employ this tactic for product launches, product research, consumer behavior insights, defining buyer personas.
Social media networks are a great place to listen to customer sentiments - either in the form of complaints, negative feelings, feedback, endorsements, satisfaction, recommendations. Companies can use those forums to address customer grievances by listening to customer voices and feedback. Responding in real-time to social media feedback greatly improves customer satisfaction and brand loyalty.
The choice of social media networks to target specific demographic audiences plays a key role.
Over 60% of the global population that amounts to 4.88 billion users, use social media in one form or another in 2023. They may not be unique individuals as each of them could use potentially multiple channels.
Each social media user potentially uses 6-7 different social media platforms on an average.
The average time spent on social media is about 2 hours and 26 minutes.
Youtube’s advertising reach is 2.527 billion.
Instagram has 2 billion monthly active users.
Tiktok ads can potentially reach 1.081 billion adult users every month.
Facebook has 2.989 billion monthly active users.