In this section, you will find
What is a Tag?
What is Tag Management Software?
Learn what is Tag Management and how to choose the right Tag Management software
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
Google Tag Manage
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.
Tag Manager helps users to add and update their website tags to better understand conversions and site analytics and improve collaboration across the business.
Some of its features include tag technology which provides control over how tags are defined and fired, share right access to right people, ready with built-in templates for Google and third-party measurement and marketing tags, integrations, automated tag management system, and much more.
As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns, while engineering is able to focus on higher-lev...el projects that will continue to propel us forward in our industry.
Jack Chang
Chief SEO Analyst
Jobs2Careers
Vendor: Google
Company Size: 10,001+
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Financials: SERIES A
Solve demanding, real-world data challenges
CloverDX is an enterprise data management platform designed to solve demanding real-world data challenges to build and manage better data pipelines and deliver better data outcomes. It handles iterative design-operate cycles with ease encouraging iterative development and easy deployment to dev, QA and production environments.
It helps to design, debug, run and troubleshoot data transformations and job flows in a developer-friendly visual designer. Orchestrate data workloads that require tasks to be carried out in the right sequence. Deploy data workloads easily into a robust enterprise runtime environment and make data available to people, applications and storage under a single unified platform.
Vendor: CloverDX
Company Size: 51-100
HQ Location: 2111 Wilson Blvd Suite 320 Arlington, VA 22201 USA
Financials: PRIVATE
Connect apps and automate workflows to achieve more in less time with fewer people
Integromat is a powerful integration platform that allows visualizing, design and automating the work in minutes by connecting to favorite apps, services and devices with each other without having any programming skills. It helps to automate the workflow and save time.
Integromat helps with a visual builder to integrate apps and automate workflows in minutes. Connects to any App or API and allows anyone to automate their work and tasks. It can easily see what and when data was processed, sum up multiple values or move a date value over a few days, easily choose to retrieve data from the past or from after activation, divide the scenario into multiple routes and process the data within each route differently, easily create an error handler route with custom logic and filters for any module and more.
Some of its features include connecting to any app or service, visualizing everything that’s done, execution history, live execution, scheduling, discretion, automatic error handling and more.
Vendor: Integromat
Company Size: 11-50
HQ Location: Voctarova 2449/5 180 00 Prague 8 Czech Republic, Europe
Financials: PRIVATE
Integration Solutions for the Supply Chain and logistic data connectivity
Youredi is the leading provider of fully managed data integration services and solutions for logistics and the global supply chain. It develops integrations for demanding customers to simplify the customer processes through iPaas technology.
Youredi solutions are versatile, reliable and fully managed integration services transferring and transforming information between different business applications, organizations, and continents establishing new relationships while delivering immediate value to the customers. It also helps to monitor performance in real-time, allowing to fine-tune execution, and ultimately maximizing profitability.
Youredi leads to the fastest implementation times in the industry with the business understanding and ability to adjust to the customers' development processes. It also ensures fast onboarding and top performance anywhere in the world, adjusting to any workload regardless of volumes, initial business planning, through implementation, into operations and more.
Since the beginning, our intention has always been to streamline the process of logistics, making it simple for both our customers and service providers to transact within our platform. Partnering with Youredi solution helps support our integration efficiency and our ambitious growth plans.Bo Kristensen
CTO
Zeronorth
Vendor: Youredi
Company Size: 11-50
HQ Location: Revontulenpuisto 2 C 02100 Espoo, Finland
Financials: SEED
The data virtualization platform that offers all the necessary capabilities of a logical data fabric
Denodo Platform is a data virtualization platform providing agile, high-performance data integration and data abstraction across the broadest range of enterprise, cloud, big data and unstructured data sources, and real-time data services at half the cost of traditional approaches.
Denodo offers all the necessary capabilities of a logical data fabric – an active data catalog for semantic search and enterprise-wide data governance, industry-leading smart query acceleration powered by AI, automated cloud infrastructure management for multi-cloud and hybrid scenarios and embedded data preparation capabilities for self-service analytics, to help bridge the gap between IT and business.
Some of its features include easy multi-cloud and hybrid-cloud deployment, management and monitoring, advanced analytics and data science workflow management, performance acceleration for complex analytical scenarios, Advanced and flexible data services delivery, and more.
Vendor: Denodo Technologies
Company Size: 501-1000
HQ Location: Palo Alto, CA
Financials: PRIVATE
Integration platform to create software integrations using a simple point & press interface
SyncApps is an integration platform that allows organizations like Accounting and finance, eCommerce, Marketing, Real estate and more to create software integrations using a simple point and press interface to manage financial data, create better marketing campaigns, sell more, reduce their IT spend, and promote efficiency across all their departments.
It makes bidirectional data integration simple where all the business data is synced between key software solutions. SyncApps easily create and manage integrations with a plug-and-play solution and seamlessly move data between the mission-critical solutions providing reports, insights, and analytics to help spark growth.
Features include Sync Contacts, Leads, and Accounts from CRM to the Marketing Automation solution, Integrate custom fields from CRM to the supported software of choice, Syncing back of bounce data such as bounce reason and bounce date back to CRM or Financials custom fields, Integrate eCommerce customers/clients to the connecting software, and more.
Vendor: Cazoomi
Company Size: 11-50
HQ Location: Cagayan de Oro, Misamis Oriental
Financials: SEED
Integration Platform to Transform Your Business with technologies under one single platform
APPSeCONNECT is an integration platform that connects all the SaaS, on-premise applications, data sources and technologies under one single platform and seamlessly connects the apps to save time and effort and increase productivity. It helps to streamline the business workflow and helps to expand customer and employee satisfaction amplifying revenue numbers and growth.
APPSeCONNECT provides enterprise-grade security and support on scalability across organizations of all sizes around the globe. With APPSECONNECT iPaaS, the entire team across an organization has unified online access to a range of powerful integration and data management capabilities.
Its features are visualizing the automation process flow, quickly launching the Integration with pre-packed templates, organizing resources easily as files and folders, performing special operations on data with advanced nodes, automating data tracking and error handling and more.
Vendor: InSync Tech
Company Size: 51-100
HQ Location: DGK 912, DLF Galleria, Action Area 1B, New Town, Kolkata - 700156, West Bengal, India
Financials: PRIVATE
Integration & Automation, on-premise and in the cloud
Flowgear is a .NET Platform for Integration and Automation that enables companies of all sizes to overcome data silos by creating powerful Application, Data and API integration on-premise and in the Cloud from a single interface without any coding letting the organizations build, maintain and manage integrations easily.
The cloud-based platform helps to integrate their SaaS Applications, create innovative reusable workflows and automate time-consuming, repetitive processes to increase productivity and profitability while delivering customer excellence.
Some of its features include building, managing and integrating APIs from a single interface, Automated manual, repetitive and time-consuming tasks, real-time workflow processing, Unlimited connectors usage and stored workflows and more.
Vendor: Flowgear
Company Size: 11-50
HQ Location: Johannesburg, Gauteng
Financials: PRIVATE
All-in-one Shopify data-analytics app
Analyzify is an all-in-one Shopify data-analytics app that takes care of all the data collection through multiple channels and tracking needs for the Shopify store. Collecting and evaluating the right data allows making the right decisions based on real metrics.
It helps to make informed decisions with data analytics and collect crucial data about marketing, sales, customers, and conversions. It helps to become an empowered Shopify business enabling to improve the sales and marketing strategies leading to better conversion rates and return of investment(ROI). It also helps to get highly insightful visualized reporting for informed decision-making, complete and tailored Google Tag Manager setup, access to advanced data points such as user recency, type, frequency, collect crucial data about marketing, sales, customers, and conversions and so on.
Some of its features include a tailored ready-to-go GTM container for the store, enhanced Ecommerce and many custom dimensions and metrics, audits the current data analytics and do the setup according to the unique needs, Advanced data layers, Google Ads conversions, Facebook pixel events, conversion tracking, server-side tagging setup, reduces the impact of ad blockers, improves the page speed and reduces the page load time and more.
Vendor: Analyzify
Company Size: NA
Financials: NA
Intelligent Journey Orchestration with real-time connectivity to all systems and touchpoints
Relay42 is an Intelligent Journey Orchestration built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints empowering businesses to create meaningful customer relationships by interactions into seamless journeys, without interrupting the existing ecosystem.
Relay42 centrally manages the disparate customer data from all sources to create independent profiles based on real-time behavior, predict movements on insights using integrated AI to anticipate customer behavior and deliver true one-to-one personalization in real-time throughout the entire customer journey.
It activates data at the profile level where every message is dynamically built for each customer. Allows to quickly adapt to new channels and technologies and recognize the customers and prospects across all touchpoints in real-time. Create a holistic view of each customer and prospect and so on.
Vendor: Relay42
Company Size: 11-50
HQ Location: Meeuwenlaan 100 1021 JL Amsterdam The Netherlands
Financials: SERIES A
In the digital marketing world, a tag is a piece of code that is normally embedded in websites to measure and collect information for digital analytics. A digital tag also referred to as a pixel, is usually a piece of Javascript code. Most digital marketing vendors require their users to integrate into their web and mobile sites to perform a task such as advertising, live chat, and product recommendations. In addition to supporting digital marketing efforts, these digital tags collect unique visitor behavior information. Such digital tags should not be confused with search engine meta tags or blog tags.
Increasingly, Tag Management Software is considered as a foundational platform for digital marketing. A tag management software makes it simple for users to implement, manage, and maintain tags on their digital properties with an easy to use web interface.
Get AI-generated right fit software based on peer experience in just a minute.
Google Tag Manage
Google Tag Manager is a tool with a web-based interface that simplifies the process of working with tags and delivers simple, reliable, easily integrated tag management solutions. It helps to acquire customers and increase sales and revenue.
Vendor: Google
Company Size: 10,001+
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Financials: SERIES A
Solve demanding, real-world data challenges
CloverDX is an enterprise data management platform designed to solve demanding real-world data challenges to build and manage better data pipelines and deliver better data outcomes. It handles iterative design-operate cycles with ease encouraging iterative development and easy deployment to dev, QA and production environments.
Vendor: CloverDX
Company Size: 51-100
HQ Location: 2111 Wilson Blvd Suite 320 Arlington, VA 22201 USA
Financials: PRIVATE
Connect apps and automate workflows to achieve more in less time with fewer people
Integromat is a powerful integration platform that allows visualizing, design and automating the work in minutes by connecting to favorite apps, services and devices with each other without having any programming skills. It helps to automate the workflow and save time.
Vendor: Integromat
Company Size: 11-50
HQ Location: Voctarova 2449/5 180 00 Prague 8 Czech Republic, Europe
Financials: PRIVATE
Integration Solutions for the Supply Chain and logistic data connectivity
Youredi is the leading provider of fully managed data integration services and solutions for logistics and the global supply chain. It develops integrations for demanding customers to simplify the customer processes through iPaas technology.
Vendor: Youredi
Company Size: 11-50
HQ Location: Revontulenpuisto 2 C 02100 Espoo, Finland
Financials: SEED
The data virtualization platform that offers all the necessary capabilities of a logical data fabric
Denodo Platform is a data virtualization platform providing agile, high-performance data integration and data abstraction across the broadest range of enterprise, cloud, big data and unstructured data sources, and real-time data services at half the cost of traditional approaches.
Vendor: Denodo Technologies
Company Size: 501-1000
HQ Location: Palo Alto, CA
Financials: PRIVATE
Integration platform to create software integrations using a simple point & press interface
SyncApps is an integration platform that allows organizations like Accounting and finance, eCommerce, Marketing, Real estate and more to create software integrations using a simple point and press interface to manage financial data, create better marketing campaigns, sell more, reduce their IT spend, and promote efficiency across all their departments.
Vendor: Cazoomi
Company Size: 11-50
HQ Location: Cagayan de Oro, Misamis Oriental
Financials: SEED
Integration Platform to Transform Your Business with technologies under one single platform
APPSeCONNECT is an integration platform that connects all the SaaS, on-premise applications, data sources and technologies under one single platform and seamlessly connects the apps to save time and effort and increase productivity. It helps to streamline the business workflow and helps to expand customer and employee satisfaction amplifying revenue numbers and growth.
Vendor: InSync Tech
Company Size: 51-100
HQ Location: DGK 912, DLF Galleria, Action Area 1B, New Town, Kolkata - 700156, West Bengal, India
Financials: PRIVATE
Unlock Enterprise Tag Management with Ensighten Manage
Vendor: CHEQ AI Technologies
Company Size: 201-500
Financials: PRIVATE
Tealium | Universal Data Hub and Enterprise Tag Management
Vendor: Tealium
Founded: 2008
Company Size: 501-1000
HQ Location: 11095 Torreyana Road San Diego, CA 92121
Financials: SERIES G
Integration & Automation, on-premise and in the cloud
Flowgear is a .NET Platform for Integration and Automation that enables companies of all sizes to overcome data silos by creating powerful Application, Data and API integration on-premise and in the Cloud from a single interface without any coding letting the organizations build, maintain and manage integrations easily.
Vendor: Flowgear
Company Size: 11-50
HQ Location: Johannesburg, Gauteng
Financials: PRIVATE
All-in-one Shopify data-analytics app
Analyzify is an all-in-one Shopify data-analytics app that takes care of all the data collection through multiple channels and tracking needs for the Shopify store. Collecting and evaluating the right data allows making the right decisions based on real metrics.
Vendor: Analyzify
Company Size: NA
Financials: NA
Intelligent Journey Orchestration with real-time connectivity to all systems and touchpoints
Relay42 is an Intelligent Journey Orchestration built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints empowering businesses to create meaningful customer relationships by interactions into seamless journeys, without interrupting the existing ecosystem.
Vendor: Relay42
Company Size: 11-50
HQ Location: Meeuwenlaan 100 1021 JL Amsterdam The Netherlands
Financials: SERIES A
Help SEO Agencies Close Millions of Dollars in New Revenue and SCALE
Keyword.com is a Keyword ranking and SEO performance tracking software that can be used by SEO teams, SEO Agencies, and Enterprises. The software provides localized tracking with location wise ranking reports and cross device tracking - with break-down between mobile and desktop.
Vendor: Keyword.com
Company Size: 11-50
HQ Location: Mississauga, ON L5B 2C9, CA
Data Virtuality Platform - transform existing data landscape into a flexible data powerhouse
Data Virtuality Platform is a flexible data architecture that allows meeting ever-changing business needs. It uniquely combines data virtualization and ETL, to provide data professionals with a data integration tool that allows them to always choose the right method for the specific requirement. It enables businesses to leverage the full potential of their data by providing a single source of truth platform to connect and manage all data.
Vendor: Data Virtuality
Company Size: 11-50
HQ Location: 649 Mission Street , 5th Floor , CA 94105 , USA
Financials: SEED
Advanced ETL that meets your security and regulatory needs
Xplenty platform is an automated solution for building secure data pipelines. It allows organizations to integrate, process, and prepare data for analytics on the cloud and ensures businesses can quickly and easily benefit from the opportunities offered by big data without having to invest in hardware, software, or related personnel. Xplenty provides immediate connectivity to a variety of data stores and a rich set of out-of-the-box data transformation components.
Vendor: Xplenty
Company Size: 11-50
HQ Location: San Francisco, CA
Financials: SERIES A
Intelligent Data Hub to turn business users into data champions
Semarchy is an Intelligent Data Hub centralizing information across applications where the data is governed, mastered and managed in a centrally understood, non-intrusive way. It empowers organizations of any size to build trusted data applications quickly, with fast time to value using a single software platform.
Vendor: Semarchy
Company Size: 51-100
HQ Location: Phoenix, Arizona
Financials: PRIVATE
Automate your business, marketing and sales.
Vendor: Wyzebulb
Company Size: 11-50
HQ Location: Suite B-2, 2035 Sunset Lake Road, Newark, Delaware - 19702
Financials: PRIVATE
Instant import of records from the old business app to the new app of your choice
Import2 is a Data migration tool that imports instantly all the records from the old business app and to the new app as per choice. It provides a solution that is simple, effective, and accurate, to bring the data where needed.
Vendor: Import2
Company Size: 11-50
HQ Location: Mountain View, California, USA
Financials: SEED
Martech Tools for Data-Driven Campaigns
Vendor: Sureshot
Company Size: 11-50
HQ Location: 1431 West Morehead St. Charlotte, NC 28208
Financials: PRIVATE
Automate unnecessary manual work with software integration and enjoy the extra time
Vendor: Flashnode
Company Size: 1-10
HQ Location: Kauppakatu 39, 40100 Jyväskylä
Financials: SEED
Customer Data Platform to streamline your marketing operations
CustomerLabs CDP is a Digital Marketing Infrastructure for small marketing teams with big ambitions. It helps marketers to track, unify and sync customer data across websites, CRM and other marketing tools without writing a single line of code. It helps to enhance customer relationships, improve ROI and increase sales and revenue.
Vendor: CustomerLabs
Company Size: 1-10
HQ Location: Chennai, Tamil Nadu
Financials: SEED
Analyze the customer journey across websites and apps
Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.
Vendor: Piwik Pro
Founded: 2013
Company Size: 101-250
HQ Location: ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland
Financials: SERIES A
VideoAssurance - Intelligent Video Analytics | ObservePoint
ObservePoint is a Digital Analytics platform that helps to capture and validate every customer touch point and generates actionable insights. It helps to drive revenue growth and improve ROI. The application helps to establish automated process, for ease in marketing that requires the use of data-driven decisions.
Vendor: Observepoint
Founded: 2007
Company Size: 51-100
HQ Location: 251 W River Park Dr #300 Provo, Utah 84604
Financials: SERIES B
Programmatic Advertising | Ad Exchange Network
OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.
Vendor: OpenX
HQ Location: 888 East Walnut Street, Pasadena, CA 91101, US