In this section, you will find
Video Platforms Buyer’s Guide
Benefits of Video Platforms
Key Features of Video Platforms
How to Choose Right Video Platform
Video content management platforms are purpose built to handle video content. The video platforms help in capture, store, organize, manage and live stream video content. Video platforms support a variety of use cases for businesses in education, marketing, sales, training, healthcare, retail and virtual events. There are a number of options available for users to choose - free tools, social media platforms, enterprise grade platforms.
Learn what are the different types of video platforms, what features are provided and how to choose the right Video Platform.
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Read more about how companies in different industries are using Video Platform software to drive results.
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Updated By Cuspera
Last updated: Aug 16, 2023
Online video sharing and social media platform
YouTube is an online video-sharing platform. It is a place where independent content creators could share their work with the world.
YouTube has come to serve a far wider demographic of content creators. Brands utilize the platform for marketing, media outlets to host video output, musicians and labels to release music and more.
YouTube features include Viewer ratings, below-the-line comments, easy-to-use embed functionality, live streaming, content algorithms, and voice recognition rank among those which have helped it retain its edge.
Vendor: YouTube
Company Size: 1001-5000
Financials: M&A
Video Tools for Virtual Sales and Marketing Teams
Vidyard is a video platform that can be used for creating, hosting and sharing videos. It can be used by sales, marketing and communication teams in businesses for including video in communications such as video messages to connect with remote prospects, in email marketing campaigns, or in demo videos for remote clients. The software can be used in industries such as Financial Services, Consulting, Real Estate, Education and more.
The Video Creation features include recording through an internet browser or iPHone, with provision for personalization, previews with a short animation file for inserting into emails, screen recording with option to record with or without camera, and quick editing features. The Video Management features include hosting with high-quality and fast streaming, video uploads covering all the popular video formats, access control processes, and a widget that enables external users to post videos directly into the video storage repository.
Video Sharing features include an online embeddable video player, facility to embed videos into online portals, emails and more with notification on being viewed, video landing pages made customizable to accommodate business branding, and sharing of videos on social media sites. Vidyard also includes Optimization features for improving SEO ranking, automatic transcriptions and more. The software includes analytics for providing insights on video performance metrics, video viewer details and other information.
Vidyard’s support team is just phenomenal. They are always going the extra mile for us and are super responsive.Michaleen Craig
Digital Analyst and Front End Developer
FinancialForce
Vendor: Buildscale, Inc.
Founded: 2011
Company Size: 101-250
HQ Location: 8 Queen St. N, Unit #1,Kitchener, ON, Canada,N2H 2G8
Financials: SERIES C
The Leading Video Platform For Business And Education
Panopto is a Video CMS Software. Panopto is a software-as-a-service video platform that is designed to help educators and companies to stream live or create on-demand content for students or employees. It helps to manage, record, live stream, and even share your videos across to your team members or students.
Panopto is a powerful, feature-rich software that comes in handy whether it is required to record external or internal training. It also requires little effort to transfer classroom experience to an online training environment. It offers features like Screen recording, Live webcasting, Video management, Presentation record, Video analytics, Multi-camera video, Automated recording, Video editor’, Drag-and-drop video upload, Brand customization, Live DVR, APIs, Digital notes, Engagement reports, Live-stream screen recording, Google Analytic integration, Downloadable reports, System-wide analytic.
Regardless of the internet speeds of viewers, Panopto offers a high-quality playback with minimal buffering delays. Viewers also get the opportunity to simultaneously stream multiple videos with the freedom to switch between the sources during the live event. Whether its recording, webcasting, sharing, managing, searching, or viewing videos the process will be nice and easy. Also being able to monitor the size and activity of the video library and viewer statistics on each of the videos are added advantages.
Panopto offers a comprehensive range of education-oriented functions, making it easy for students to use and also easy for lecturers to check viewing histories to see what parts of their videos are being watched the most. I felt that in the course of using the system we would experience additional,... future-oriented benefits.
Mitsuishi Takashi
Associate Professor
Tohoku University
Vendor: Panopto, Inc.
Founded: 2007
Company Size: 101-250
HQ Location: 506 2nd Avenue Suite 1600 Seattle, WA 98104
Financials: PRIVATE
Video Hosting for Business | Wistia
Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.
Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.
The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email.Jade Hudson
business consultant
Nextep
Vendor: Wistia, Inc.
Founded: 2006
Company Size: 101-250
HQ Location: 17 Tudor Street Cambridge, Massachusetts, 02139 USA
Financials: PRIVATE
Video email marketing for better business relationships
BombBomb is a video email marketing platform that allows users to create and build relationships through video, email, text, and social media
It integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, provides reminders and notifications, reusable text for sales emails, and content library with custom branded content for integration with emails
BombBomb's Notifications feature tracks every engagement with the sends and gives alerts, notifications, and reports. Bombbomb’s video feature enables recording short videos that can be sent along with email messages to personalise them for better response.
Awesome technology and the best form of communication there is for salespeople, probably for anyone trying to establish a relationship with a new acquaintance!Robert T.
Real Estate Broker
Vendor: BombBomb, Inc.
Founded: 2006
Company Size: 11-50
HQ Location: 90 S. Cascade Ave. #700 Colorado Springs, CO 80903
Financials: PRIVATE
Video Engagement Platform to manage, secure and measure content
Qumu a Video Engagement Platform is a SaaS-based enterprise video solution that enables globally distributed enterprises to create, control, deliver, experience, and analyze live and asynchronous video at scale. The software enables businesses to collaborate with employees, customers, and partners in more engaging ways, thanks to enterprise-grade quality, reliability, security, and integration required by both public and private companies.
Qumu provides seamless video experiences for managing, securing, and measuring content. Allows all audiences to easily access live and recorded video, captures video, and enhances it with interactive features that drive engagement. Secure videos are organized, managed, and shared. Centralizes all videos in customized viewer portals and aids in the analysis of real-time network and viewer engagement data as well as the measurement of the relative performance of the content.
With Qumu, we can easily produce and share new content, bring members to BCFA and easily expand our engagement reach to provide succinct on demand support.Kevin Shoemake
CEO
Birmingham County Football Association
Vendor: Enghouse Systems, Ltd
Company Size: 251-500
HQ Location: 80 Tiverton Court Suite 800 Markham, Ontario (Toronto) L3R 0G4
Financials: M&A
Live streaming and video hosting platform
Dacast is an integrated video streaming platform that enables all businesses to broadcast audiovisual content and allows viewers to watch free or paid programming. It helps companies maintain consistent branding, by customizing the video player and adding a watermark logo to protect content.
Dacast distributes content via Akamai, the content delivery network, to offer enhanced security, improved speed and consistent quality on all devices. An adaptive video player supports multi-bitrate streaming and helps reduce buffering, providing users with an exceptional viewing experience.
Dacast features include Live Streaming Video, Embeddable Links, Video Hosting, Customizable Video Player, Video API, Monetization, Analytics, and more. A native video player can be integrated into a website via embeddable links or shared on Twitter and Facebook feeds. For custom integrations, Dacastoffers API access to the video player and content management system. Although it needs a developer’s help, the API allows to build a highly customized streaming service from the Dacast platform.
Vendor: DACAST, LLC
Company Size: 11-50
HQ Location: 1175 Folsom Street, San Francisco, California 94103, US
Financials: PRIVATE
OTT Platforms, Video Streaming and VoD Platform ...
Muvi is an OTT platform that allows businesses to monetize live video/audio streams and on-demand content and distribute them to a global audience.. It helps to increase sales and revenue, acquire customers and enhance customer relationships.
Muvi enables to easily monetize the Video/Audio content by offering a self-service white-label platform, to launch a multi-screen video and audio streaming (Live and On-Demand) platform in a matter of just a few minutes and at zero upfront investment. Muvi includes everything, fully managed, end-to-end, all controlled from single CMS, no coding or IT teams required.
Some of its features include building the brand identity on its domain, launch Android and iOS apps instantly, make the content search friendly and discoverable, stream videos to Chromecast connected Screens, multiple payment gateways, smart user management at fingertips, and plenty more.
The professionalism and the level of expertise have been amazing. A great platform, tons of features, and a really good technical crew. We are hoping that this partnership continues for a long period of time.Erol Mustafov
Co-Director
Twisted Mirror TV, UK
Vendor: Muvi LLC
Company Size: 101-250
HQ Location: 6H Legacy Ln,, Halfmoon, New York 12065, US
Financials: PRIVATE
Create Marketing Videos Online
Animoto is a cloud-based video creation service that produces video from photos, video clips, music into video slideshows and customized web-based presentations. It is suited for businesses looking to engage audiences to drive traffic and increase sales.
It features stock library, music library, storyboard templates, unlimited video creation and custom branding. It allows to create videos in minutes with drag-and-drop interface and pre-built video templates.
It provides tools to customize your video as per your style & brand and also exclusive access to stock videos and photos. It supports to create videos for social media, business, celebrations, community and promo videos
Mobile-optimized content is the single most important factor in a solid content strategy today. The ability to create square videos adds value to Animoto’s product suite. It’s the best video tool money can buy.Everett Brothers
Senior Content Strategist
Billboard
Vendor: Animoto Inc.
Company Size: 51-100
HQ Location: Lafayette Street, New York, New York 10003, US
Financials: SERIES C
Video creation tool to communicate and engage
Powtoon is a visual communication platform that helps to create engaging, animated videos with a professional look and feel bringing in a touch of awesomeness to everyday communications. Whether in a class, sending a note to a friend or pitching a product to potential investors, etc.
It helps to make videos to start making a deeper impact at work with helpful tips, tricks, training sessions, and guides to shorten the learning curve and to get measurable results. It helps to transform everyday communications into powerful visual experiences, with the highest level of service and security.
Some of its features include recruit, onboarding, and retain top talent, develop transformational leadership, inspire genuine employee engagement, measure marketing strategy and lead generation with results, and so on.
I was looking for something to help me convey complicated concepts because I know how students can sometimes lose interest when the content is too heavy.Adam Maksl
Associate Professor of Journalism and Media
Indiana University Southeast
Vendor: Powtoon.com, Inc
Founded: 2011
Company Size: 51-100
HQ Location: Stanmore
Financials: SEED
In this section, you will find
Video Platforms Buyer’s Guide
Benefits of Video Platforms
Key Features of Video Platforms
How to Choose Right Video Platform
Videos are critical, in today’s world, in content marketing, education, learning and development, corporate communications and entertainment to name a few. They play a key role in SEO. Technology around video creation, distribution, streaming and management is becoming more and more sophisticated. Since video content is growing leaps and bounds, CMS around videos and Video hosting have become specialized domains. Video content consumption and usage inside an enterprise is proliferating - key drivers being company coverage of business events, employee generated content, on-demand training for employees. As per industry reports, videos alone are expected to make up 82% of all internet traffic in 2021. Business leaders need to be aware of the evolution of technology in the video industry as they are important users of these platforms.
In this section, we consider Video CMS, Video hosting, Video streaming technologies and Video creation tools to be included under the broad umbrella of Video Platforms.
According to Gartner, enterprise video content management (EVCM) comprises products intended to manage and facilitate the delivery of one-to-any, on-demand or live video across internet protocols. It may also include associated network services — content delivery networks (CDN) or enterprise content delivery networks (ECDN) — intended to facilitate the delivery of video. EVCM serves workers and customers who need to watch — and workers who need to share — videos.
Video content is characterized by the large size of the files and the wide variety of video formats. Videos take up higher storage and network traffic, need specialized delivery and streaming capabilities and need specialized tools. Video CMS are purpose built CMS systems to manage video content securely and at scale. Video CMS help to centrally store, organize and manage video content. They provide critical capabilities to capture, create and modify video content. They also help to play, deliver and stream video content online.
Video management systems also provide custom portals purpose built for videos through which users can easily locate, play, create and share videos. This is especially needed for self-paced trainings, video based knowledge sharing within an enterprise.
Video content, by its very nature, tends to be much heavier than text or audio content. A single video with 720p will be typically above 100MB in size compared to normal text content or images which will be generally few MB in size. This makes the task of hosting, sharing and distributing such content much more complex. Just imagine hundred visitors to your website coming to view a single video and how much stress it will put on your hosting environment. This is where video hosting platforms come to play. Video hosting platforms are specifically designed for such a purpose. They simplify and ease the process of uploading and sharing high-quality videos with your audience, without server lag or your website going down. This makes sharing of video content much more reliable.
There are both free and paid versions of third party video hosting platforms. YouTube is one of the most popular video hosting platforms ideal for users and businesses who wish to tap into a huge audience. Dailymotion and Facebook are other popular platforms - these are also social platforms for video sharing.
Live streaming platforms are video hosting solutions that let users broadcast live video content to their audience. Such platforms are used by both professional broadcasters and businesses. Businesses use these platforms for lead generation, advertising and building brand awareness and internally for training, collaboration and corporate communication. Video streaming is an essential part of Enterprise video content management platforms.
Video can be streamed live where a large set of audience watch the video simultaneously or can be streamed on demand from recorded videos for individual use. The Covid-19 pandemic situation has seen enormous increase in the usage of video. The video platform vendors have seen a two-three fold increase in video consumption. The demand for live streaming has increased due to increase in virtual events and on-demand video consumption has increased in all spheres - entertainment, education, training to name a few.
The video content streamed from the platform can be played on a variety of devices with varied types of resolutions - the final video experience is derived from the video player. The streaming engine in the platform delivers video content through a variety of networks either from live feed or recorded video. The video has to be transcoded into a variety of resolutions and bitrates before egress into players to match the different capabilities of the devices and the associated networks. This ensures that video quality is superior without any buffering. So streaming platforms. So in the selection of streaming platforms, technology compatibility, protocols supported in transcoding, supported encoders play a key role.
Streaming TV shows, movies, and other types of video over the Internet to all manner of devices, once a fringe habit, is now a squarely mainstream practice. Even people still paying for cable or satellite service often also have Netflix or Hulu accounts.
YouTube and Facebook Live continue to be some of the most popular platforms for live streaming due to availability of a large target audience. These social platforms are popular with amateur broadcasters and individual users. However, professional broadcasters and businesses do prefer to use other platforms like Brightcove, Dacast, Qumu because they provide professional grade tools and better video monetization. Some educational institutions block social sites and hence rely on other professional platforms for live streaming.
Live streaming platforms play a big role in growing the business in several industries notably leisure and entertainment, retail, healthcare, real estate to name a few. It plays a big role in the entertainment industry to increase the reach of the audience and provide better user experience. For e.g in the gaming industry, players can watch other participants playing in real time. Due to the pandemic situation, many of the concert organizers resorted to live streaming to reach their audience. This helped them to sustain their business during difficult times.
In the healthcare sector, live video streaming technology can facilitate patient support, education and training of interns, conferences with colleagues for better diagnostics and consultation. In the retail industry, visual experience is important, Live streaming in the luxury industry creates more alluring appeal. In the real estate industry, live streaming helps to enhance the visual experience in real time.
Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.
Overall in any industry, live streaming helps increase connect with much larger audiences compared to physical presence. Real time streaming combined with on-demand video delivery reaches audiences many fold.
Most video platforms are equipped with robust analytics that provide details about viewer numbers, viewers’ demographic data, engagement, preferences and behaviors that are very useful for businesses to fine tune their content. This also gives them the right insight into their target audience preferences.
Most video platforms are equipped with video monetization capabilities that help businesses monetize their video assets. This is useful in entertainment and education businesses where the users can be charged on pay per view model or subscription plans. Many live streaming platforms provide the capabilities to monetize with sponsored ads. Businesses get to benefit from ad revenue greatly when they use professional video platforms whereas if they use free or social media platforms, they only get part of the revenue.
Video CMS platforms offer capabilities to manage video content - capture, upload, share and publish them to various social media platforms. All these can be done without worrying about the technical complexities in a seamless manner. Video CMS has the ability to store the high definition video content and deliver them preserving the original quality. They also ensure that any video is accessible to viewers anytime without breaks or delays. They also provide multi level security to store and manage video content.
Video CMS involves capturing, storing and managing video content in a central location. Video CMS and Video hosting solutions should provide associated administrative tools to manage the video content. One of the key tools is the bulk uploader. Most CMS and hosting solutions provide bulk uploader tools to load multiple video files at a time into CMS. In addition, they provide a number of features like online capture from multiple sources including social media, video parsing for embedded metadata, frame and thumbnail extraction, clipping and stitching to name a few. In addition, they provide all standard features of CMS systems.
The video hosting platforms should be capable of delivering video in an appropriate format that is best suited for the devices on which it is ultimately played. Also the streaming has to adapt to varying network speed. These formats can be varied and the technology behind it is transcoding.
The platforms provide transcoding tools that make it possible to stream with an adaptive bitrate video player. This type of streaming sends the optimal rendition of the stream to each viewer based on their network speed.
Many of the video platforms are cloud based and offer SaaS type offering with video based services. This has led to a new type of cloud based services called Video as a Service.
The delivery of video content from the platform is challenged by network speed. Also there is a challenge of supporting different devices. The platform vendors overcome this challenge by delivering through CDN. The CDN can be part of the platform, but very often the platforms use external CDN. The video platforms should provide the ability to use external CDN to deliver video content seamlessly. This is a value added feature.
The platform needs to provide security at all levels - storage, hosting, access and delivery. The security needs to be multi level security and should provide regular audit and governance capabilities. Content security is very important for Video CMS as it is used in many business critical use cases in finance and banking, healthcare and education.
Video Analytics are key differentiating capabilities of video platforms. Analytics provide deep insight into viewers consumption of video content - number of viewers, viewers’ demographics, engagement patterns, behavior, drop-off to name a few. These insights are valuable for businesses to fine tune and customize the content to suit viewer preferences and maximize the engagement.
Video platforms are more technology centric, hence the choice of the platform depends largely on the feature set supported by the platform. The consideration can be based on the tool support, transcoding protocols, video management, CDN support and more importantly how advanced the analytics are. The technology itself is fairly mature as many of the vendors are in existence for more than a decade.
The video and streaming platforms that are used in businesses, entertainment and education need to be highly reliable and should provide guaranteed uptime. This should be backed by 24/7 support for any downtime issues.
Security is of utmost importance to video platforms both in video content storage, management and streaming. Some of the key features like encryption, password protection, IP restrictions, tokenized video delivery are important to look for.
A number of applications can be built around streaming solutions like custom mobile and web apps and custom video players. Also video solutions need heavy customization. To support all these, video platforms need to expose video API. This helps to customize the various controls around streaming, on-demand video, video monetization, analytics to name a few.
There are free video streaming services available from social media platforms like YouTube and Facebook Live. This suits amateur broadcasters and individual users. Business users have more advanced needs around tools and monetization. Commercial video platforms come with various options to support all the varied needs and pricing is very wide ranging. So proper requirement analysis needs to be done to choose the right options.
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vcreate.tv - NHS Trusted Secure Video Messaging Technology
Vendor: vCreate
Company Size: 1-10
HQ Location: 1a St Marks Place, Windsor, Berkshire SL4 3BG, GB
Financials: PRIVATE
Popup-video player for website owners
Vendor: Vidjet
Company Size: 2-10
HQ Location: Carrer de Pujades, 112, Barcelona, Catalonia 08005, ES
Financials: PRIVATE
MediaFusion Live Streaming
Vendor: MediaFusion
HQ Location: 700 East Sonterra, Suite 302 San Antonio, TX 78258
Video Engagement Platform to create personalized videos
Vuzers is a video engagement platform that allows online businesses engage with their customers through interactive videos, collect feedback and testimonials.Using Vuzers across the team transform the business into a fully customer-centric organization.
Vendor: Vulabs SAS
Company Size: 1-10
HQ Location: Lille, Nord 59000, FR
Financials: PRIVATE
Sales tools software for more sales on the phone
Eyecall is a cloud-based digital solution, which connects telephone based acquisition with the advantages of video communication and online presentation. It helps to remove some of the hurdles in the classic telesales. It is a sales tool for sales on the phone. It is useful for business and sales representatives to keep an overview of employees and their customers.
Vendor: eyecandylab GmbH
Company Size: NA
Financials: NA
LiveStreamingCDN - The True Unlimited Live ...
Vendor: LiveStreamingCDN, Inc.
Company Size: 2-10
HQ Location: 1002 Hemphill Ave NW, Atlanta, Georgia 30318, US
Financials: NA
Vendor: Smartzer
Company Size: 11-50
HQ Location: 15 Bonhill Street, London, England EC2A 4DN, GB
Financials: SEED
Complete Virtual Event Solution
Vendor: Sonic Foundry
HQ Location: 222 W Washington Ave #100, Madison, WI 53703
Create professional live streams
Vendor: StreamYard, Inc.
Company Size: 11-50
HQ Location: 2810 N Church St, Wilmington, Delaware 19802, US
Financials: PRIVATE
Video creation tool
WowTo makes it easy with its natural AI voiceover feature, intuitive editor and multi-lingual support.No technical or creative knowledge required for creating videos. Creating step-by-step videos for support or training is no more a pain with Wow.
Vendor: WowTo Inc.
Company Size: 0-1
Financials: NA
Outstanding outreach with personalized videos on scale
Vendor: Pitchlane
Scale your Linkedin and email outreach with unlimited accounts
Vendor: DitLead
Free Photo Slideshow Video Maker
Vendor: Tyle, Inc.
HQ Location: South Korea
Large-Scale Video Project Solution
Vendor: CENAREO
HQ Location: New York
Video Chat | Glia - Face to face Communication Wherever Your Customers Are
Vendor: Glia Technologies, Inc
Company Size: 51-100
HQ Location: 30 W 21st St New York, New Yorkr 10010, US
Financials: SERIES D