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ActiveTrail vs APSIS One: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveTrail vs. APSIS One is based on a specific set of business needs and context. The comparison uses 1946 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveTrail and APSIS One

ActiveTrail, APSIS One, MessageGears, Dailystory Marketing Suite, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveTrail covers Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

APSIS One focuses on Engagement Management, Communication Management with E-Mail, Loyalty Management with Promotions, Digital Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveTrail

Focus area

ActiveTrail is better than APSIS One for

Software Failure Risk

  • low

logo APSIS One

Focus area

APSIS One is better than ActiveTrail for

Software Failure Risk

  • medium

About

ActiveTrail: Marketing Automation | Email Marketing Platform

APSIS One | Customer Data Platform | Marketing Software

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

37

52

Total Goals
(we found evidences for)

9

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics

scheduling post to social media


contact list management

creating contact list


generation of new leads


customer feedback management



engagement management

engaging and following up



personalized marketing


loyalty management




content management


products & pricelist management



segmentation and targeting


lifetime value management


training & onboarding


conversion management


competitive intelligence


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Launch new products

  • Increase average basket value

  • Improve consistency

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • text SMS

  • promotions

  • newsletter

  • Facebook

  • LinkedIn

  • Instagram

  • offline

  • mobile

  • phone calls

  • movies

  • point of sale

  • mobile app

  • See 12 more
  • e-mail

  • social media

  • website

  • text SMS

  • promotions

  • newsletter

  • Facebook

  • LinkedIn

  • Instagram

  • offline

  • mobile

  • phone calls

  • movies

  • point of sale

  • mobile app

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting