Comparison Summary
This comparison report of Adobe Marketo Engage vs. ExpertSender is based on a specific set of business needs and context. The comparison uses 37003 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and ExpertSender
Adobe Marketo Engage, ExpertSender, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
ExpertSender focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Communication Management with E-Mail, etc.
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove
"The Shopping Cart Abandonment and Product Recommendation modules helped us recover a substantial number of abandoned carts and grow sales with recommendations in our newsletters. ExpertSender’s strategic advice and willingness to experiment with dif...ferent solutions is highly valued by our team. " - Przemysław Słaby
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than ExpertSender for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Marketing Automation tool to grow ecommerce stores
Age
1982
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
34
Total Goals
(we found evidences for)
19
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Increase sales & revenue
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Enhance customer relationships
-
Improve ROI
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Acquire customers
-
Improve consistency
-
Grow market share
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Enter new markets internationally or locally
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Build brand awareness
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Improve efficiency
- See 6 more
Top Channels
Channels Used
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e-mail
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offline
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point of sale
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website
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omnichannel
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display advertisement
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social media
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Facebook
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newsletter
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mobile
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promotions
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coupons
- See 9 more
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e-mail
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offline
-
point of sale
-
website
-
omnichannel
-
display advertisement
-
social media
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Facebook
-
newsletter
-
mobile
-
promotions
-
coupons
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
