Comparison Summary
This comparison report of Adobe Marketo Engage vs. Lob Print & Mail is based on a specific set of business needs and context. The comparison uses 37470 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Lob Print & Mail
Adobe Marketo Engage, Lob Print & Mail, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Lob Print & Mail focuses on Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
"Using the Lob API, we automated all of this—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand instead of through an entirely manual process. " - Denise Remhof
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Lob Print & Mail for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Automated Direct Mail Platform to Program and control direct mail just like email
Age
1982
2013
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
140
49
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Grow market share
-
Improve visibility
-
Increase sales & revenue
-
Launch new products
-
Improve ROI
-
Scale best practices
-
Build brand awareness
-
Improve stakeholder relations
-
Improve digital and social presence
-
Improve internal communications
- See 10 more
Top Channels
Channels Used
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offline
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omnichannel
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user generated content
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blogs
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causes and charity
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e-mail
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promotions
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social media
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display advertisement
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trade shows
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chat
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Slack
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website
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Pinterest
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text SMS
-
phone calls
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on premises
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mobile
- See 15 more
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offline
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omnichannel
-
user generated content
-
blogs
-
causes and charity
-
e-mail
-
promotions
-
social media
-
display advertisement
-
trade shows
-
chat
-
Slack
-
website
-
Pinterest
-
text SMS
-
phone calls
-
on premises
-
mobile
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
