Comparison Summary
This comparison report of Adobe Marketo Engage vs. Maropost is based on a specific set of business needs and context. The comparison uses 38487 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Maropost
Adobe Marketo Engage, Maropost, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.
"With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the i...nformation they need to stay safe from the moment they enter the building, " - Ben Conrad
"Maropost Marketing Cloud is an agile business partner that is able to quickly and effectively adapt its platform to suit our needs. " - Kelly Seawright
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Maropost for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Marketing Automation platform for multi-channel customer engagement
Age
1982
2011
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
140
83
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Scale best practices
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Grow market share
-
Improve ROI
-
Launch new products
-
Establish thought leadership
-
Improve digital and social presence
-
Increase customer life time value
-
Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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social media
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website
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Facebook
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Twitter
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offline
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mobile
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phone calls
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video
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text SMS
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Instagram
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promotions
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on premises
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print media
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point of sale
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events
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trade shows
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omnichannel
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mobile app
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mass media
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magazine
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LinkedIn
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review sites
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newspaper
-
blogs
-
user generated content
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Amazon
-
eBay
- See 25 more
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e-mail
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social media
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website
-
Facebook
-
Twitter
-
offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
-
omnichannel
-
mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
