Comparison Summary
This comparison report of Adobe Marketo Engage vs. Net-results Marketing Automation is based on a specific set of business needs and context. The comparison uses 38168 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Net-results Marketing Automation
Adobe Marketo Engage, Net-results Marketing Automation, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Net-results Marketing Automation focuses on Campaign Management with Website, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with Website, etc.
"With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the i...nformation they need to stay safe from the moment they enter the building, " - Ben Conrad
"We transitioned from Marketo in 2019 to Net-Results. The experience with the onboarding through ongoing support has been amazing, night and day difference in level of support. " - Claire H.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Net-results Marketing Automation for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Intuitive Software with Powerful Tools to Create, Connect, and Engage
Age
1982
1996
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
65
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Increase sales & revenue
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Improve ROI
-
Shorten ramp up time
-
Grow market share
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Improve internal communications
-
Improve stakeholder relations
-
Improve digital and social presence
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Scale best practices
-
Launch new products
- See 9 more
Top Channels
Channels Used
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e-mail
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website
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social media
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mobile
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phone calls
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mobile app
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text SMS
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Facebook page
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Facebook
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user generated content
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blogs
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newsletter
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games
- See 10 more
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e-mail
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website
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social media
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mobile
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phone calls
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mobile app
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text SMS
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Facebook page
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Facebook
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user generated content
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blogs
-
newsletter
-
games
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
