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Adobe Marketo Engage vs Net-results Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. Net-results Marketing Automation is based on a specific set of business needs and context. The comparison uses 38168 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and Net-results Marketing Automation

Adobe Marketo Engage, Net-results Marketing Automation, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

Net-results Marketing Automation focuses on Campaign Management with Website, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with Website, etc.

"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove

"We transitioned from Marketo in 2019 to Net-Results. The experience with the onboarding through ongoing support has been amazing, night and day difference in level of support. " - Claire H.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Net-results Marketing Automation for

Software Failure Risk

  • medium

logo Net-results Marketing Automation

Focus area

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Intuitive Software with Powerful Tools to Create, Connect, and Engage

Age

1982

1996

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

140

65

Total Goals
(we found evidences for)

19

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

contract management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


loyalty management

identify target customers

customise loyalty program



competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


membership management



Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Shorten ramp up time

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve digital and social presence

  • Scale best practices

  • Launch new products

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • mobile

  • phone calls

  • mobile app

  • text SMS

  • Facebook page

  • Facebook

  • user generated content

  • blogs

  • newsletter

  • games

  • See 10 more
  • e-mail

  • website

  • social media

  • mobile

  • phone calls

  • mobile app

  • text SMS

  • Facebook page

  • Facebook

  • user generated content

  • blogs

  • newsletter

  • games

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting