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Adobe Marketo Engage vs Nintex Process Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Adobe Marketo Engage vs. Nintex Process Platform is based on a specific set of business needs and context. The comparison uses 43746 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Adobe Marketo Engage and Nintex Process Platform

Adobe Marketo Engage, Nintex Process Platform, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.

Nintex Process Platform focuses on Workflow Management, Sales Document Management, Engagement Management, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Nintex Process Platform for

Software Failure Risk

  • medium

logo Nintex Process Platform

Focus area

Nintex Process Platform is better than Adobe Marketo Engage for

Software Failure Risk

  • low

About

Marketing Automation Software for lead management and B2B marketers

Process Management and Automation - Nintex

Age

1982

Financials

SERIES A

M&A

Business Need

Total Processes
(we found evidences for)

140

85

Total Goals
(we found evidences for)

19

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications




generation of new leads


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account





content publishing

searching for content






training & onboarding


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic




revenue cycle management


social media marketing


conversion management



segmentation and targeting



contact list management

creating contact list



trade show marketing


helpdesk management




sales document management

proposal & quote management



international marketing


personalized marketing




database marketing


business development


identify target customers

customise loyalty program


outbound marketing


competitive intelligence


knowledge management

creating knowledge base


influencer marketing


touchpoint management


performance management



community building


community marketing



channel management


customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management





follower management


relationship management






products & pricelist management


attribution management



promotion management



subscription management




sales review & feedback


rating and review management


relationship marketing



distribution management


referral management


courses & assessment

create learning path



pipeline management



reputation management


advocacy management





customer case management


calendar management



opportunity management


evangelist management


billing and invoice management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Establish thought leadership

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve visibility

  • Improve consistency

  • Shorten ramp up time

  • See 16 more
  • Improve ROI

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve stakeholder relations

  • Grow market share

  • Improve digital and social presence

  • Improve visibility

  • Manage risk

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Build brand awareness

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • website

  • offline

  • mobile app

  • social media

  • on premises

  • phone calls

  • promotions

  • user generated content

  • channel partners

  • point of sale

  • blogs

  • games

  • review sites

  • Amazon

  • chat

  • video

  • events

  • trade shows

  • Twitter

  • Facebook

  • LinkedIn

  • Slack

  • out of home

  • brochure

  • Skype

  • mass media

  • radio

  • print media

  • magazine

  • See 28 more
  • mobile

  • e-mail

  • website

  • offline

  • mobile app

  • social media

  • on premises

  • phone calls

  • promotions

  • user generated content

  • channel partners

  • point of sale

  • blogs

  • games

  • review sites

  • Amazon

  • chat

  • video

  • events

  • trade shows

  • Twitter

  • Facebook

  • LinkedIn

  • Slack

  • out of home

  • brochure

  • Skype

  • mass media

  • radio

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting