Guiding you to choose between Adobe Marketo Engage vs. Ontraport Marketing Automation: 2024

Comparison Summary

Adobe Marketo Engage: Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Ontraport Marketing Automation: Ontraport’s marketing automation platform connects and optimizes every aspect of marketing efforts, creating integrated, automated campaigns for improved business growth. It seamlessly incorporates online and offline assets into complete customer experience funnels.

Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Ontraport Marketing Automation for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Adobe Marketo Engage for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Adobe Marketo Engage and Ontraport Marketing Automation: Customer Satisfaction Data

Most deployed common Use Cases for Adobe Marketo Engage and Ontraport Marketing Automation

What solutions does Adobe Marketo Engage and Ontraport Marketing Automation provide for Engagement Management?

Adobe Marketo Engage and Ontraport Marketing Automation both enable businesses to track customer engagement. Adobe Marketo Engage offers more features for email marketing and segmentation, allowing for dynamic content and tailored emails. Ontraport focuses on automating follow-up processes and routing leads to appropriate sales team members. Adobe Marketo Engage provides a platform for complex engagement programs, while Ontraport prioritizes automated follow-up and sales funnel management.

"...We use it for email marketing currently to assist our sales team and also use it for events, promoting and follow up...." Peer review by Amber Manzo, Digital Marketing Strategist, Concurrency, Inc.

"...Ontraport has so many features, it includes everything you need to stay in touch with, follow up with, and keep track of all your customers, lists, emails sent and customer purchases...." Peer review by Natalie O., Owner, Management Consulting

How does Adobe Marketo Engage and Ontraport Marketing Automation address your Campaign Management Challenges?

Adobe Marketo Engage and Ontraport Marketing Automation both help manage marketing campaigns. Adobe Marketo Engage excels at creating sophisticated email campaigns and tracking leads through various channels, including paid advertising and landing pages. Ontraport Marketing Automation focuses on automating sales and marketing processes, offering features like CRM, email marketing, and payment management. While both tools can manage email campaigns, Adobe Marketo Engage offers more advanced capabilities for tracking and nurturing leads, while Ontraport Marketing Automation provides a comprehensive solution for managing customer relationships and sales.

"...It significantly helps with managing our database and tracking how well our marketing campaigns are performing...." Peer review by Laura Michael, Marketing Coordinator, Advanced Assembly

"...We now have many sequences that will automatically subscribe users to marketing campaigns and different onboarding sequences...." Peer review by Kyle M., Hospital & Health Care

What Are the key features of Adobe Marketo Engage and Ontraport Marketing Automation for Communication Management?

Adobe Marketo Engage and Ontraport Marketing Automation both allow users to send automated emails and track engagement. Adobe Marketo Engage focuses on creating landing pages and managing lead processes, while Ontraport Marketing Automation focuses on publishing websites and managing tasks. Adobe Marketo Engage provides more robust email tracking and reporting capabilities. Both tools have limitations; Adobe Marketo Engage struggles with event management and formatting inconsistencies, and Ontraport Marketing Automation lacks scheduling features and has email delivery issues.

"...CFO Publishing is using Marketo for all our email, database, analytics, and web site personalization across the company...." Peer review by Director in Marketing

"...I feel like I can create and publish marketing materials for my business all in the same day, what a concept...." Peer review by Verified Reviewer, Health, Wellness and Fitness

Adobe Marketo Engage in Action: Unique Use Cases

How can Adobe Marketo Engage enhance your Lead Management process?

What solutions does Adobe Marketo Engage provide for Lead Nurturing?

Ontraport Marketing Automation in Action: Unique Use Cases

What Are the key features of Ontraport Marketing Automation for Contact List Management?

How efficiently Does Ontraport Marketing Automation manage your Referral Management?

Adobe Marketo Engage

4.2

AI Powered

Ontraport Marketing Automation

4.3

About

Marketing Automation Software for lead management and B2B marketers

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

1982

2006

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Guiding you to choose between Adobe Marketo Engage vs. Ontraport Marketing Automation: 2024

Comparison Summary

Adobe Marketo Engage

Focus area

Adobe Marketo Engage is better than Ontraport Marketing Automation for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Adobe Marketo Engage for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Adobe Marketo Engage and Ontraport Marketing Automation: Customer Satisfaction Data

Most deployed common Use Cases for Adobe Marketo Engage and Ontraport Marketing Automation

What solutions does Adobe Marketo Engage and Ontraport Marketing Automation provide for Engagement Management?

How does Adobe Marketo Engage and Ontraport Marketing Automation address your Campaign Management Challenges?

What Are the key features of Adobe Marketo Engage and Ontraport Marketing Automation for Communication Management?

Adobe Marketo Engage in Action: Unique Use Cases

How can Adobe Marketo Engage enhance your Lead Management process?

What solutions does Adobe Marketo Engage provide for Lead Nurturing?

Ontraport Marketing Automation in Action: Unique Use Cases

What Are the key features of Ontraport Marketing Automation for Contact List Management?

How efficiently Does Ontraport Marketing Automation manage your Referral Management?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Adobe Marketo Engage

Get a personalised risk report for Ontraport Marketing Automation

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.