Overview: Adobe Marketo Engage and Ontraport Marketing Automation as Marketing Automation Category solutions.

Adobe Marketo Engage excels in enterprise environments with robust capabilities in campaign management and engagement. It supports a broad range of industries, particularly strong in software and IT services, providing extensive integration and analytics. Ontraport Marketing Automation, tailored to smaller enterprises and marketing roles, offers simplified engagement and contact management. Featuring comprehensive analytics and 24/7 support, it's suited to businesses focusing on relationship enhancements and sales growth. Choosing between them requires understanding your organizational scale and industry focus.

Adobe Marketo Engage: Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Ontraport Marketing Automation: Ontraport’s marketing automation platform connects and optimizes every aspect of marketing efforts, creating integrated, automated campaigns for improved business growth. It seamlessly incorporates online and offline assets into complete customer experience funnels.

Adobe Marketo Engage and Ontraport Marketing Automation: Best Use cases based on the customer satisfaction data

Adobe Marketo Engage

4.2

AI Powered

Ontraport Marketing Automation

4.3

Key Capabilities Supported

Adobe Marketo Engage enables engagement and campaign management, focused on rigorous communication and lead nurturing. read more →

Ontraport Marketing Automation supports engagement and communication management, focusing on campaign and contact list management. read more →

Business Goals

Adobe Marketo Engage helps businesses acquire customers and improve ROI, catering to strategic scaling of best practices and sales increases. read more →

Ontraport Marketing Automation emphasizes enhancing customer relationships and sales, with a goal to scale practices modestly. read more →

Core Features

Adobe Marketo Engage offers custom reports and robust integration with AI enhancements, analytic insights, and data import/export capabilities. read more →

Ontraport Marketing Automation provides analytic capabilities, integration, custom reports, and supports data import/export with security features. read more →

Vendor Support

Adobe Marketo Engage offers comprehensive support options including 24/7 support, email, chat, and phone support. read more →

Ontraport Marketing Automation provides 24/7 support with options for phone, chat, and email support; ideal for continuous assistance. read more →

Segments and Industries

Adobe Marketo Engage serves enterprises across software, IT services, and advertising, supporting mid to large market segments. read more →

Ontraport Marketing Automation caters to marketing, education, and consulting, focusing on large enterprises and smaller markets. read more →

Operational Alignment

Adobe Marketo Engage fits seamlessly into large operational workflows with complex needs and diverse integration requirements. read more →

Ontraport Marketing Automation aligns with simpler operational structures, suitable for organizations with a focus on efficient customer engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Adobe Marketo Engage and Ontraport Marketing Automation

How does Adobe Marketo Engage and Ontraport Marketing Automation facilitate Engagement Management?

Adobe Marketo Engage and Ontraport Marketing Automation both enable businesses to track customer engagement. Adobe Marketo Engage offers more features for email marketing and segmentation, allowing for dynamic content and tailored emails. Ontraport focuses on automating follow-up processes and routing leads to appropriate sales team members. Adobe Marketo Engage provides a platform for complex engagement programs, while Ontraport prioritizes automated follow-up and sales funnel management.

"...We are using almost each functionality supported by Marketo starting from templates to RE, email campaign, engagement, and web hooks...." Peer review by Team Lead in Professional Services

"...Office Autopilot is an incredible tool for managing everything in your business, contacts, marketing funnel, follow-up sequences, affiliate programs, membership sites and more - all integrated...." Peer review by Susan M, Owner, Health, Wellness and Fitness

Why is Adobe Marketo Engage and Ontraport Marketing Automation the best choice for Campaign Management?

Adobe Marketo Engage and Ontraport Marketing Automation both help manage marketing campaigns. Adobe Marketo Engage excels at creating sophisticated email campaigns and tracking leads through various channels, including paid advertising and landing pages. Ontraport Marketing Automation focuses on automating sales and marketing processes, offering features like CRM, email marketing, and payment management. While both tools can manage email campaigns, Adobe Marketo Engage offers more advanced capabilities for tracking and nurturing leads, while Ontraport Marketing Automation provides a comprehensive solution for managing customer relationships and sales.

"...We are able to enter and nurture our leads for email and nurture work flows between all marketing programs...." Peer review by Victoria Aguirre, Enterprise Marketing Manager, North America, BlackLine

"...This is a HUGE benefit when marketing products and programs to a specific personality type...." Peer review by Yvonne O, Speaker, Author, Coach, Management Consulting

How can Adobe Marketo Engage and Ontraport Marketing Automation enhance your Communication Management process?

Adobe Marketo Engage and Ontraport Marketing Automation both allow users to send automated emails and track engagement. Adobe Marketo Engage focuses on creating landing pages and managing lead processes, while Ontraport Marketing Automation focuses on publishing websites and managing tasks. Adobe Marketo Engage provides more robust email tracking and reporting capabilities. Both tools have limitations; Adobe Marketo Engage struggles with event management and formatting inconsistencies, and Ontraport Marketing Automation lacks scheduling features and has email delivery issues.

"...Marketo has completely changed the way we send email, create landing page, review stats, and manage our lead database...." Peer review by Corey Bethel, Marketing Automation Specialist, McGraw-Hill Education

"...Email tracking (date/time sent, received, opened, links clicked, etc).Automation of repetitive processes...." Peer review by Chris Castillo, Business Partner, The Life Coach School