Comparison Summary
This comparison report of Adobe Marketo Engage vs. SALESmanago is based on a specific set of business needs and context. The comparison uses 37889 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and SALESmanago
Adobe Marketo Engage, SALESmanago, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
SALESmanago focuses on Generation Of New Leads with Website, Advertisement with Social Media, Inbound Marketing, Contact List Management with Social Media, etc.
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. " - Paul Lovegrove
"SALESmanago is a very useful tool that allows you to conduct automated marketing activities focused on efficiency. The friendly interface, a large dose of information on the website and the support of the guardian allows even beginners users quickly... find themselves in the tool. The tool's capabilities allow you to adjust personalized content, which of course increases sales. " - Aleksandra Matysek
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than SALESmanago for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Customer data platform with omnichannel communication to improve conversion
Age
1982
2011
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
140
72
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Increase sales & revenue
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Enhance customer relationships
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Acquire customers
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Enter new markets internationally or locally
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Improve digital and social presence
-
Improve internal communications
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Improve brand engagement
-
Grow market share
-
Increase customer life time value
-
Build brand awareness
-
Scale best practices
-
Improve ROI
- See 9 more
Top Channels
Channels Used
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e-mail
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social media
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website
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chat
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video
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Facebook
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text SMS
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support groups
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mobile
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newsletter
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display advertisement
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promotions
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offline
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Skype
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user generated content
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blogs
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phone calls
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point of sale
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coupons
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games
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mobile app
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omnichannel
- See 19 more
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e-mail
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social media
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website
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chat
-
video
-
Facebook
-
text SMS
-
support groups
-
mobile
-
newsletter
-
display advertisement
-
promotions
-
offline
-
Skype
-
user generated content
-
blogs
-
phone calls
-
point of sale
-
coupons
-
games
-
mobile app
-
omnichannel
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
