Comparison Summary
This comparison report of Adobe Marketo Engage vs. Selligent Marketing Cloud is based on a specific set of business needs and context. The comparison uses 37762 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Selligent Marketing Cloud
Adobe Marketo Engage, Selligent Marketing Cloud, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Selligent Marketing Cloud focuses on Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Selligent Marketing Cloud for
Software Failure Risk
Selligent Marketing Cloud
Focus area
Selligent Marketing Cloud is better than Adobe Marketo Engage for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Marketing Automation to engage customers across all critical channels.
Age
1982
1988
Financials
SERIES A
M&A
Business Need
Total Processes
(we found evidences for)
140
58
Total Goals
(we found evidences for)
19
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Improve brand engagement
-
Grow market share
-
Increase customer life time value
-
Launch new products
-
Build brand awareness
-
Scale best practices
-
Improve efficiency
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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mobile
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mobile app
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social media
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website
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text SMS
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print media
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newspaper
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display advertisement
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out of home
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brochure
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offline
-
user generated content
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blogs
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promotions
-
coupons
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on premises
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events
-
trade shows
-
review sites
-
Amazon
- See 19 more
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e-mail
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omnichannel
-
mobile
-
mobile app
-
social media
-
website
-
text SMS
-
print media
-
newspaper
-
display advertisement
-
out of home
-
brochure
-
offline
-
user generated content
-
blogs
-
promotions
-
coupons
-
on premises
-
events
-
trade shows
-
review sites
-
Amazon
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
