Comparison Summary
This comparison report of Adobe Marketo Engage vs. Zymplify is based on a specific set of business needs and context. The comparison uses 37632 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Adobe Marketo Engage and Zymplify
Adobe Marketo Engage, Zymplify, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Adobe Marketo Engage covers Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Management with E-Mail, Communication Management with E-Mail, etc.
Zymplify focuses on Social Media Management with Social Media, Digital Marketing, Generation Of New Leads with Website, Engagement Management, etc.
"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin
"We would absolutely recommend Zymplify and have done so to many of our fellow professionals in recruitment. " - Lauren Kearney
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Marketo Engage
Focus area
Adobe Marketo Engage is better than Zymplify for
Software Failure Risk
About
Marketing Automation Software for lead management and B2B marketers
Sales & Marketing Automation Software to accelerate business revenue
Age
1982
Financials
SERIES A
Business Need
Total Processes
(we found evidences for)
140
68
Total Goals
(we found evidences for)
19
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Scale best practices
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Establish thought leadership
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Grow market share
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve stakeholder relations
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Increase customer life time value
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Improve visibility
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Improve consistency
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Shorten ramp up time
- See 16 more
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Grow market share
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Build brand awareness
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Improve digital and social presence
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Enter new markets internationally or locally
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Enhance customer relationships
-
Establish thought leadership
-
Improve efficiency
- See 7 more
Top Channels
Channels Used
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social media
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e-mail
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website
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offline
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text SMS
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mobile
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video
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point of sale
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omnichannel
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mobile app
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user generated content
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blogs
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Facebook
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phone calls
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causes and charity
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Twitter
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LinkedIn
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promotions
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trade shows
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newsletter
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Instagram
- See 18 more
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social media
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e-mail
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website
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offline
-
text SMS
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mobile
-
video
-
point of sale
-
omnichannel
-
mobile app
-
user generated content
-
blogs
-
Facebook
-
phone calls
-
causes and charity
-
Twitter
-
LinkedIn
-
promotions
-
trade shows
-
newsletter
-
Instagram
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High