Overview: Amplitude Analytics and FullStory as Conversion Rate Optimization Category solutions.

When it comes to Conversion Rate Optimization, Amplitude Analytics and FullStory take distinct yet overlapping paths. Amplitude Analytics excels in data analytics and custom reporting, appealing to a tech-savvy clientele in industries like software and education. FullStory focuses on enhancing digital presence and revenue, which suits retail and hospitality sectors. For vendor support, Amplitude offers a variety of options, while FullStory is more accessible with its extensive 24/7 support. Both cater well to mid-market and enterprise users, aligning with their operational workflows through tailored features.

Amplitude Analytics: Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

FullStory: Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Amplitude Analytics and FullStory: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Amplitude Analytics helps with engagement management, funnel analysis, and collaboration. It addresses operational needs like effective workflow management in tech-driven areas. read more →

FullStory provides engagement and customer feedback management, plus lead analytics. It aligns with operational needs such as helpdesk and support service improvement. read more →

Business Goals

Amplitude Analytics focuses on enhancing customer relationships and increasing customer lifetime value. It helps users scale best practices and improve ROI. read more →

FullStory aims to enhance customer relationships and boost sales and revenue. It is crafted for businesses wanting to establish or improve digital and social presence. read more →

Core Features

Amplitude Analytics boasts custom reports, analytics, and data import features. It supports users needing complex data analytics and integration solutions. read more →

FullStory highlights its custom reports and security features. It meets user needs for compliance and real-time analytics, especially in dynamic environments. read more →

Vendor Support

Amplitude Analytics offers training & onboarding and 24/7 support. It accommodates users preferring diverse support structures for complex data solutions. read more →

FullStory provides extensive 24/7 support and chat support. It suits users requiring immediate assistance and comprehensive support services. read more →

Segments and Industries

Amplitude Analytics serves mid-market to large enterprises in software and education. It fits well with data-driven sectors requiring substantial analytics capabilities. read more →

FullStory is used by enterprises in retail and hospitality. It is well-suited for industries where customer interaction and experience are priorities. read more →

Operational Alignment

Amplitude Analytics integrates seamlessly into workflows needing data insights and collaboration. It's designed for tech-heavy operational environments. read more →

FullStory integrates into customer-centric workflows, enhancing digital interfaces. It is tailored for retail and hospitality environments with a focus on customer feedback. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Amplitude Analytics and FullStory

How does Amplitude Analytics and FullStory address your Engagement Management Challenges?

Amplitude Analytics and Fullstory both help businesses understand user engagement. Amplitude Analytics uses behavioral reports to analyze user interactions with products and provide insights in real-time. Fullstory enables businesses to watch recordings of user interactions on their websites and see how users navigate pages, fill out forms, and interact with specific features. Amplitude Analytics offers customized behavioral cohorts for tracking conversions, retention, and engagement. Fullstory is primarily used by analytics teams, but product managers and designers also rely on it. Both tools have limitations, for example, Amplitude Analytics can be confusing to customize, while Fullstory may make some users uncomfortable knowing they are being monitored.

"...It utilizes behavioral reports to comprehend users engagement with products and offers insights to speed up work in real time...." Peer review from Featured Customers

"...We've identified users unable to check-out because of their own error, seen how mobile users' interact with the site, learned the occasional browse path that leads to an abyss, and overall have a much better understanding of user behavior on the site now...." Peer review by Darrel H, Manager of Business Intelligence

How efficiently Does Amplitude Analytics and FullStory manage your Products & Pricelist Management?

Amplitude Analytics and FullStory are both used by product managers to understand user behavior. Amplitude Analytics focuses on data analysis and empowers product managers to make informed decisions. FullStory, on the other hand, emphasizes user interaction replays and provides a visual understanding of how users navigate a product. While both tools offer insights for product management, their focus and functionality differ. Amplitude Analytics is primarily a data-driven tool, whereas FullStory focuses on user experience. A limitation of these tools is the potential for data overload.

"...Second, their success managers know the product inside out, promptly respond to feedback & emails, and are all around nice people...." Peer review by David B., Internet

"...Pays itself just for using it for customer support, but every department is using it now (marketing, product management, R&D, ...)...." Peer review by Alberto C., Engineer, Telecommunications

How does Amplitude Analytics and FullStory facilitate Training & Onboarding?

Amplitude Analytics focuses on training users to understand industry-standard metrics and provides tools for teaching best practices in event tracking. Amplitude Analytics offers onboarding focused on subscribing to the tool, while Fullstory focuses on integrating code. Fullstory is designed to help development and design teams identify and address user issues, but it requires technical skills to install and use. The limitations of both tools are not explicitly discussed.

"...It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding...." Peer review by Jenelle H., Senior Visual Designer, Education