FullStory Overview

Fullstory leverages behavioral data analytics to transform digital experiences. Its platform uncovers user sentiment hidden within click patterns, enabling businesses to refine their products and foster customer loyalty. By providing a comprehensive view of visitor interactions, Fullstory aids in making informed decisions that enhance user engagement and conversion rates. The platform's always-on, AI-driven analysis offers actionable insights, setting it apart as a trusted resource in understanding user behavior. This focus on detailed behavioral data supports businesses in crafting strategies that align with market demands and drive ROI.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using FullStory.

Other use cases:

  • Customer Feedback Management
  • Onboarding
  • Collaboration
  • Funnel Analysis
  • Lead Analytics
  • Workflow Management
  • Product Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using FullStory.

Other priorities:

  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Establish Thought Leadership
See all business priorities See less business priorities

FullStory Use-Cases and Business Priorities: Customer Satisfaction Data

FullStory works with different mediums / channels such as Website. and Chat.

FullStory's features include Recording, Personalization, Ticketing, etc. and FullStory support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also FullStory analytics capabilities include Analytics, and Custom Reports.

Reviews

"Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullS...tory on our native mobile apps, we’ve been able to resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences." - Joshua Lowe

FullStory, Smartlook, Convert Experiences, Epsilon Accelerate (formerly Yieldify), Kameleoon, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Popular Business Setting

for FullStory

Top Industries

  • Retail
  • Internet
  • Hospitality

Popular in

  • Mid Market
  • Small Business
  • Enterprise

FullStory is popular in Retail, Internet, and Hospitality and is widely used by Mid Market, Small Business, and Enterprise.

FullStory Customer wins, Customer success stories, Case studies

What benefits does FullStory offer for Engagement Management?

What makes FullStory ideal for Products & Pricelist Management?

How does FullStory address your Helpdesk Management Challenges?

How can FullStory enhance your Customer Feedback Management process?

How does FullStory facilitate Onboarding?

22 buyers and buying teams have used Cuspera to assess how well FullStory solved their Conversion Rate Optimization needs. Cuspera uses 2325 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
FullStory testimonial

Joshua Lowe

Product Manager

CINC

Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullStory on our native mobile apps, we’ve been able to... resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.

Testimonial By Joshua Lowe
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
FullStory testimonial

Kelly Hoover

Senior Product Manager

Sendoso

FullStory lets us look at user behavior both individually and holistically across all of our users. We can also use FullStory to easily see when something like a simple UX issue is causing a lot of confusion, which is a gold mine of information for taking our user experience to the next level. Testimonial By Kelly Hoover
CUSTOMERS TESTIMONIALS
FullStory testimonial

Joshua Lowe

Product Manager

CINC

Solving mobile issues can be extremely difficult. With other analytics platforms, we could only get a fraction of the story—but FullStory makes decision-making easier by grouping all of our mobile data together in one place. Since implementing FullStory on our native mobile apps, we’ve been able to... resolve significant mobile issues in days rather than months, and decrease churn associated with frustrating mobile experiences.

Testimonial By Joshua Lowe
FullStory testimonial

Julian Gaviria

Director of User Experience

Thomas

FullStory is a part of our culture. It’s deeply ingrained in what we do. If someone has a strong opinion about our digital experience, I’m all ears. But if they don’t participate in our recurring FullStory game film reviews, I can’t dedicate much attention to their idea. FullStory helps us keep use...rs top-of-mind, but also gives our co-workers a systematic way to propose evidence-based ideas for improvement.

Testimonial By Julian Gaviria
FullStory testimonial

Kelly Hoover

Senior Product Manager

Sendoso

FullStory lets us look at user behavior both individually and holistically across all of our users. We can also use FullStory to easily see when something like a simple UX issue is causing a lot of confusion, which is a gold mine of information for taking our user experience to the next level. Testimonial By Kelly Hoover

ServiceTitan - Computer Software

Fullstory helped ServiceTitan, a leading SaaS provider for the trades, save over 100 hours by streamlining user behavior analysis. ServiceTitan needed better insights into user interactions across it...s complex platform. Fullstory’s Session Replay and funnel analysis tools gave ServiceTitan a unified view of user data and improved customer support. Product teams now use data to make decisions and optimize workflows.

Read on →

Carvana - Retail - Large

Fullstory helped Carvana improve site performance and user experience. Carvana used Fullstory’s digital experience intelligence platform to run A/B tests and optimize key site features. The platform ...provided direct insights into user behavior with tools like session replay and heatmaps. Carvana saw a 5% lift in cars reserved for checkout. Fullstory supported $10M+ in incremental business and cost optimizations in 2020.

Read on →

CINC - Real Estate - Medium

Fullstory helped CINC improve mobile app conversions and reduce churn. CINC used Fullstory's product analytics and session replay to quickly find and fix mobile issues. Funnels and custom events gave... CINC better data for new app features. CINC cut mobile issue resolution time by 25% and boosted customer satisfaction by 20%.

Read on →

DMPG

Fullstory helps DMPG measure digital experiences. DMPG calls Fullstory a leader in digital experience measurement. The partnership lets DMPG deliver better insights to clients. Fullstory's platform g...ives actionable data for digital transformation.

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JetBlue - Travel & Hospitality

Fullstory helps JetBlue improve its digital experience for flight booking and check-in. JetBlue uses Fullstory to monitor key features and fix problems fast. The platform lets JetBlue see the impact ...of issues in minutes. JetBlue cut payment errors by 20%. They saved over 7 days of engineering time on data issues. Time to insight on A/B tests dropped by 50%.

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Vivid Seats - Retail - Large

Fullstory helped Vivid Seats find and fix 8 critical site errors missed by other tools. The team used session replay and custom events to spot issues in the checkout process. They preserved 10,000 co...nversions per error by detecting and resolving problems quickly. Over 100 team members now use Fullstory to track user behavior and test new features. This led to fewer support escalations and better customer experiences across web and mobile.

Read on →

Welcome to the next chapter in behavioral data analytics

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Frequently Asked Questions(FAQ)

for FullStory

What is FullStory?

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. The software helps its clients improve digital experience for their customers by pinpointing when, where, and how user struggle is affecting business revenue and retention.From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions.

FullStory automatically discovers, analyzes, and ranks improvement opportunities so that users can confidently focus on the improvements that will yield the greatest benefits. . FullStory account is equipped with a robust suite of tools to manage privacy, consent, and selective exclusion of on-screen text. It makes apps smarter and most critical workflows snappier.

What is FullStory used for?

FullStory is a Conversion Rate Optimization Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Products & Pricelist Management and Helpdesk Management .

What are the top features of FullStory?

Recording, Personalization and Ticketing are some of the top features of FullStory.

Who uses FullStory?

FullStory is used by Retail, Internet and Hospitality among other industries.

What are FullStory alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for FullStory.

Where is FullStory located?

FullStory is headquartered at 1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US.
lightning

Peers used FullStory for engagement management and products & pricelist management

FullStory Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (7)
Analytics

4.43/5

Read Reviews (304)
Custom Reports

4.00/5

Read Reviews (338)

Software Failure Risk Guidance

?

for FullStory

Overall Risk Meter

Low Medium High

Top Failure Risks for FullStory

Fullstory, Inc News

Product

Introducing Fullstory MCP: Enable Intelligent Digital Experiences Wherever You Work

Fullstory has announced the beta release of its Model Context Protocol (MCP) server, designed to enhance digital experiences by integrating human context into AI analytics. The MCP server allows teams to ask natural language questions about user interactions, providing real-time insights and reducing analysis time. This innovation aims to improve conversion rates and user engagement by leveraging Fullstory's behavioral intelligence.

Product

Fullstory Drives Growth, AI Innovation with Record Momentum

Fullstory announced record growth and AI-driven innovations, with StoryAI becoming its fastest-growing product. The company expanded its platform with new capabilities and strategic acquisitions, including Usetiful. Notable customer successes include TBC Bank and WorldRemit. Fullstory also strengthened its ecosystem through partnerships with Intercom, Databricks, and Braze, and received industry accolades, such as being named to the Inc. 5000 list.

Product

Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum ...

Fullstory reported record growth and AI innovation in the second half of its fiscal year. The company expanded its platform with the acquisition of Usetiful and launched new AI capabilities through StoryAI, which has become its fastest-growing product. Fullstory also introduced Guides and Surveys, enhancing its intelligent experience platform. Key partnerships and industry recognition further solidified its market position.

Product

Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum in Second Half

Fullstory announced significant growth and AI innovations, driven by its new product, StoryAI, which has become the fastest-growing expansion offering in the company's history. The company also expanded its platform with the acquisition of Usetiful and launched new features like Guides and Surveys. Fullstory's strategic partnerships and industry recognition further solidified its market position.

Fullstory, Inc Profile

Company Name

Fullstory, Inc

Company Website

https://www.fullstory.com/

HQ Location

1745 Peachtree St NW, Suite G, Atlanta, Georgia 30309, US

Employees

101-250

Social

Financials

SERIES C