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Animoto vs Drift Video: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Animoto vs. Drift Video is based on a specific set of business needs and context. The comparison uses 3662 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Animoto and Drift Video

Animoto, Drift Video, iMovie, Facebook Live, etc., belong to a category of solutions that help Authoring and Publishing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Animoto covers Social Media Marketing with Social Media, Social Media Management with Social Media, Community Marketing with Social Media, Engagement Management with Video, etc.

Drift Video focuses on Engagement Management with Video, Lead Engagement with Video, Collaboration with Video, Conversion Management with Chat, etc.

"Before I used Animoto, I approached video marketing with a bit of trepidation. Now Animoto is an essential part of my creative process in building brand awareness. " - Jill Gaynor

"With Drift Video, our reply rates moved from 3-4% to 10-12%, with half of the replies being generated by videos. Adding this level of personalization dramatically increased the quality of conversations we began to have with our prospects. And on top... of that, we managed to double the conversion rate from MQL to SQL. Now our whole sales team in France, the UK, and the U.S. are using Drift Video. " - Pierre Touzeau

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Animoto

Focus area

Animoto is better than Drift Video for

Software Failure Risk

  • high

logo Drift Video

Focus area

Software Failure Risk

  • medium

About

Animoto | Create Marketing Videos Online

Accelerate Deal Cycles with Engaging Sales Video Tools

Age

2014

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

73

30

Total Goals
(we found evidences for)

13

9

Top Processes

Evidences indicate better relative satisfaction


social media marketing


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account


community marketing



engagement management

engaging and following up


communication management

sending & publishing communications


content management

content publishing

searching for content



sales document management

proposal & quote management


courses & assessment

create learning path





campaign management



helpdesk management






account management



generation of new leads


knowledge management



lifetime value management


conversion management


customer feedback management


products & pricelist management



training & onboarding



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Improve ROI

  • Scale best practices

  • Improve brand engagement

  • Launch new products

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Establish thought leadership

  • Grow market share

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enhance customer relationships

  • Improve internal communications

  • Grow market share

  • Improve ROI

  • Launch new products

  • Enter new markets internationally or locally

  • See 6 more

Top Channels

Channels Used

  • video

  • e-mail

  • website

  • chat

  • phone calls

  • mobile

  • social media

  • LinkedIn

  • See 5 more
  • video

  • e-mail

  • website

  • chat

  • phone calls

  • mobile

  • social media

  • LinkedIn

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

high

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medium

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Business Setting