Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across o...ur teams, particularly marketing and business development, helping us to accelerate pipeline creation and ultimately our conversion to revenue." - Michelle Boockoff-Bajdek

Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

How can Drift enhance your Engagement Management process?

How efficiently Does Drift manage your Playbook Creation?

How does Drift facilitate Generation Of New Leads?

How does Drift facilitate Account Management?

Why is Drift the best choice for Conversion Management?

65+ more Business Use Cases

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Drift testimonial

Michelle Boockoff-Bajdek

CMO

Skillsoft
Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek
Drift testimonial

Christine Nurnberger

Chief Marketing Officer

Bottomline Technologies
Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales and marketing efforts and Drift helps us accelera...te those meaningful conversations much earlier in the process.

Testimonial By Christine Nurnberger
Drift testimonial

George Gallegos

CEO

Jitterbit
Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos
CUSTOMERS TESTIMONIALS
Drift testimonial

Michelle Boockoff-Bajdek

CMO

Skillsoft
Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek
Drift testimonial

Christine Nurnberger

Chief Marketing Officer

Bottomline Technologies
Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales and marketing efforts and Drift helps us accelera...te those meaningful conversations much earlier in the process.

Testimonial By Christine Nurnberger
Drift testimonial

George Gallegos

CEO

Jitterbit
Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos

Case Studies

COMPANY INDUSTRY CASE STUDIES
Drift case study

Marketo
Computer Software
Computer Software
Case Study Marketo

How Marketo Implemented Drift to Book More Meetings, Grow Their Pipeline, And Close More Deals

Read More
Drift case study

Demandbase
Computer Software
Computer Software
Case Study Demandbase

How The World’s Leader In ABM Used Drift To Convert 150% More Leads Into Opportunities Than Traditional Forms

Read More
Drift case study

NoiseAware
Consumer Electronics
Consumer Electronics
Case Study NoiseAware

Switching from Intercom to Drift for a 112% Increase in Revenue and 800% Increase in Leads

Read More

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Video Thumbnail

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Conversica, Customers.Ai and Instabot are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5 ★

Read Reviews (135)
Analytics

4.10/5 ★

Read Reviews (200)
Custom Reports

3.56/5 ★

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

ZoomInfo and Salesloft Partnership Delivers AI-Ready ... - Atlanta

ZoomInfo and Salesloft have expanded their partnership to combine ZoomInfos B2B intelligence with Saleslofts revenue orchestration platform, providing AI-ready insights for personalized sales engagement.

14/01/2025 - source

Salesloft Recognized as a 2024 Gartner Peer Insights Customers' Choice for Sales ...

Salesloft has been recognized as a 2024 Gartner Peer Insights Customers' Choice for Sales Engagement Applications for the second year in a row.

12/01/2025 - source

Salesloft Recognized as a 2024 Gartner Peer Insights ...

Salesloft has been recognized as a 2024 Gartner Peer Insights Customers Choice for Sales Engagement Applications for the second consecutive year, reflecting strong customer trust and commitment to driving results.

12/01/2025 - source

Salesloft, Inc Feeds

Atlanta-based Salesloft names new chief financial officer to lead AI-driven company - hypepotamus.com

Salesloft, an AI-driven company based in Atlanta, has appointed a new chief financial officer.

23/09/2024 - source

Christopher Nagy Joins Salesloft as Chief Financial Officer - PR Newswire

Christopher Nagy has joined Salesloft as the new Chief Financial Officer.

11/09/2024 - source

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

SERIES D