Drift: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Drift
Brand: Drift
Rating: 4.47 (7577 reviews)

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(7577)

Revenue Acceleration Platform for personalized customer experiences

AI Powered

App Partner

Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

Account Management
Conversion Management
Communication Management
Lead Engagement
Training & Onboarding
Helpdesk Management
Capturing Leads

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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Launch New Products
Establish Thought Leadership
Improve Brand Engagement
Improve Internal Communications
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Efficiency
Improve Navigation

See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website, and Chat,

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc.

Reviews

"It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to r...educe the sales cycle from 8 months to only 45 days." - Ed Breault

Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Mid Market
Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

What solutions does Drift provide for Engagement Management?

Drift Engagement Management provides a suite of tools to improve website visitor interaction, including AI-powered chatbots, customizable live chat widgets, email follow-ups, and campaign automation. These capabilities facilitate real-time engagement with website visitors, enabling personalized interactions and lead generation. However, the bot's ability to follow up on tickets independently is limited.

"...This platform allows us to follow up on our clients' chats and attract many new prospects, easy to use and integrates perfectly with our other customer service management systems...." Peer review by Claudia S., Customer Service Coordinator

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What makes Drift ideal for Playbook Creation?

Drift's Playbook creation capabilities enable users to easily design automated chat flows that engage and qualify website visitors. These playbooks allow for customization based on page, persona, and other factors, resulting in targeted interactions. Drift offers pre-built playbooks and solutions to accelerate the time to value. However, Drift lacks robust analytics to easily identify and optimize underperforming playbooks.

"...Our marketing team has been able to craft highly personalized ABM messaging for site visitors thanks to Drift new ABM playbooks...." Peer review by Ryan W, BDR

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What Are the key features of Drift for Generation Of New Leads?

Drift facilitates lead generation by initiating conversations with website visitors in real-time, offering a modern buying experience. This platform also provides data on lead acquisition, conversations, and meeting bookings. However, Drift's effectiveness relies on clear ownership, team training, and defined success metrics for optimal lead generation results.

"...Lead generation, converting leads...." Peer review by Laura B, Sales Development Representative

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What benefits does Drift offer for Account Management?

Drift Account Management capabilities enhance Account-Based Marketing (ABM) strategies by facilitating personalized experiences and accelerating lead generation. The platform enables real-time engagement with targeted accounts through proactive notifications and facilitates seamless handoff to sales teams. While the enterprise version offers extensive features for ABM, its cost may be prohibitive for certain organizations.

"...Additionally, Drift provides marketing and sales teams with business intelligence data about anonymous visitors, which can be used to personalize messages for ABM campaigns...." Userlane Partners With Drift to Optimize the Entire Customer Journey

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How efficiently Does Drift manage your Conversion Management?

Drift Conversion Management helps companies qualify and convert leads through automated conversations, enriching CRM data and scheduling meetings. The tool provides data on conversation interactions, booked meetings, and lead acquisition. Drift's capabilities are limited by the need for consistent training and management of conversations by sales teams.

"...Last summer we made the decision to purchase Drift, the leading conversational marketing platform...." Live Chat: The Good, The Bad, and The Just Plain Weird

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65+ more Business Use Cases

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Ed Breault CMO Aprimo	It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. Testimonial By Ed Breault
Andy Byron CRO Lacework	I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. Testimonial By Andy Byron
Matt Quirie CEO ROI DNA	At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. Testimonial By Matt Quirie

CUSTOMERS	TESTIMONIALS
Ed Breault CMO Aprimo	It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. Testimonial By Ed Breault
Andy Byron CRO Lacework	I knew Drift was something to pay attention to and more than just a chat tool when my sales team said, 'this platform is awesome!' And then I saw the direct impact on our bottom line. We have reduced our average days to close by 29% and we've had over 100% increase in booking discovery meetings via... Drift. That's phenomenal. Testimonial By Andy Byron
Matt Quirie CEO ROI DNA	At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. Testimonial By Matt Quirie

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Park Place Technologies Information Technology and Services	Information Technology and Services	Case Study Park Place Technologies Park Place Technologies: A Conversational Marketing Success Story With Unexpected Benefits Read More
The Predictive Index Human Resources	Human Resources	Case Study The Predictive Index How Drift Won Over Our BDRs With Irrefutable Results Read More
The Predictive Index Human Resources	Human Resources	Case Study The Predictive Index How Drift Won Over Our BDRs With Irrefutable Results Read More

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .