Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team." - Georgi Mirazchiev

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

Why is Drift the best choice for Engagement Management?

What Are the key features of Drift for Playbook Creation?

What makes Drift ideal for Generation Of New Leads?

How does Drift address your Account Management Challenges?

What makes Drift ideal for Conversion Management?

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Drift testimonial

Georgi Mirazchiev

Head of Demand & Digital

Bynder

Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
Drift testimonial

Rob Stevenson

Director of Performance Marketing

Zenefits

A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Drift testimonial

George Gallegos

CEO

Jitterbit

Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos
CUSTOMERS TESTIMONIALS
Drift testimonial

Georgi Mirazchiev

Head of Demand & Digital

Bynder

Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
Drift testimonial

Rob Stevenson

Director of Performance Marketing

Zenefits

A lot of the beauty of Drift is that it doesn't just solve for current pain points. It brings a lot more to the table. It's like a brand new lead channel. There was a lot of revenue left on the table; Drift has been able to tackle that for us. Testimonial By Rob Stevenson
Drift testimonial

George Gallegos

CEO

Jitterbit

Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos

Case Studies

Manufacturing

CASE STUDY Vention

Salesloft helped Vention organize and streamline its sales process. Vention switched to another platform to cut costs but faced disorganized data and slow sales. Salesloft's customizable cadences and... easy-to-use interface improved rep efficiency and productivity. The team quickly adopted Salesloft again. New reps used Salesloft's AI and Rhythm features to ramp up faster and drive results.

Computer Software

CASE STUDY Wrike

Wrike used Salesloft to improve their sales process. They wanted to reduce complexity and boost productivity by unifying their sales tools. With Salesloft, Wrike reached 20% of trial users within 10 ...minutes, up from 1%. Email open rates rose from the twenties to the low forties. They saved $350K by consolidating their sales tech stack. Nearly all sales reps now submit weekly forecasts. Wrike streamlined workflows and improved sales results with Salesloft.

Manufacturing

CASE STUDY 3M

Salesloft helped 3M improve its inside sales team in the US and Canada. 3M wanted to boost rep productivity and make new hire training faster. They used Salesloft to reach more customers, streamline ...messaging, and keep sales data accurate. 3M cut the time to close deals by 60%. Salesloft made it easier for new sales reps to get started and helped the team maximize revenue.

Marketing and Advertising

CASE STUDY durhamlane

Salesloft helped durhamlane boost SDR productivity. The platform automated manual tasks and made prospecting easier. SDRs now use one view instead of many browser tabs. Salesloft gave structured, mul...ti-channel cadences for consistent messaging. Managers gained better visibility for coaching and performance improvement. This led to more efficient outbound engagement for durhamlane's B2B clients.

Information Services

CASE STUDY NielsenIQ

Salesloft helps NielsenIQ's global sales teams work faster and smarter. The platform makes it easy to add contacts from their CRM in seconds, saving a lot of time. Salesloft's usability stands out co...mpared to other tools. Teams can build Cadences and coach themselves using platform data. This leads to better efficiency and helps share success across regions.

Insurance

CASE STUDY NFP

Salesloft helped NFP set and track their first-ever KPIs. NFP needed a modern sales process and better sales goal tracking. Salesloft’s activity tracking and Salesforce integration made work easier f...or NFP reps. Salesloft Analytics gave the sales enablement team insights to set KPIs and measure success. This helped NFP ramp up new sales recruits and improve sales process consistency.

Video

More Qualified Pipeline: Faster — How to Do It with Drift

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Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Continually, Ada and Verint Messaging are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

Company

Salesloft platform integration restored after probe reveals monthslong GitHub account compromise

Salesloft's platform integration with Salesforce has been restored following a supply chain attack linked to a compromised GitHub account. The attack, conducted by UNC6395, targeted Salesforce instances using compromised OAuth tokens. Drift remains disabled as a precaution. The breach affected several security companies, including Palo Alto Networks and Cloudflare.

Customer

Zscaler says it suffered data breach following Salesloft Drift compromise - TechRadar

Salesloft's Drift platform was compromised, leading to a data breach at Zscaler. Attackers accessed sensitive customer data, including names, emails, and product information, but Zscaler's systems remained secure. The breach is linked to third-party cyberattacks, with ShinyHunters and UNC6395 suspected. Zscaler revoked Drift integrations and is investigating.

Product

UPDATE: Organizations Using the Salesloft Drift AI Chat Agent Must Check It for Compromise

FreeConference.com has launched an updated version of its mobile app for Android, enhancing user experience with features like conference access via code, improved performance, and smaller download size. The app now syncs with the latest web version, allowing users to schedule and join meetings, video conferences, and view shared screens directly from their Android devices.

M&A

Clari and Salesloft merger ushers in the era of autonomous revenue systems - MarTech

Clari and Salesloft have announced a merger to create "autonomous revenue systems," combining AI and data to enhance revenue orchestration. The merger aims to unify revenue team workflows, leveraging a vast dataset to improve decision-making and align sales and marketing efforts. The combined entity will ingest over 10 billion revenue actions and 1 trillion data signals, offering comprehensive coverage across the revenue cycle.

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D