Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team." - Georgi Mirazchiev

Peer review evidence (same sources as the product rating summary)

"...The bot got more engagement than a just a basic chat box I had before that...." Peer review by Cameron L., Chief
"...Our marketing team has been able to craft highly personalized ABM messaging for site visitors thanks to Drift new ABM playbooks...." Peer review by Ryan W, BDR
"...Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects...." Peer review by Michael Guth, CMO (Chief Marketing Officer), Spectrum Reach

Drift, Qualified, Continually, Ada, Conversica, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Drift Customer wins, Customer success stories, Case studies

Why is Drift the best choice for Engagement Management?

How does Drift facilitate Playbook Creation?

What benefits does Drift offer for Generation Of New Leads?

What solutions does Drift provide for Account Management?

What solutions does Drift provide for Conversion Management?

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

CUSTOMERS TESTIMONIALS
Drift testimonial

Georgi Mirazchiev

Head of Demand & Digital

Bynder

Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
Drift testimonial

Kory Wagner

VP Marketing

Centage

Drift is able to take months off our sales cycle because it allows us to skip the part of the process that gets hung up in the prospect filling out a form, going through an email nurturing campaign, and so on. We know that a prospect who comes in through Drift is ready to jump right into the next s...tate of the buyer journey.

Testimonial By Kory Wagner
Drift testimonial

Ben Nettesheim

Senior Director of Digital Marketing

SalesRabbit

We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim
CUSTOMERS TESTIMONIALS
Drift testimonial

Georgi Mirazchiev

Head of Demand & Digital

Bynder

Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
Drift testimonial

Kory Wagner

VP Marketing

Centage

Drift is able to take months off our sales cycle because it allows us to skip the part of the process that gets hung up in the prospect filling out a form, going through an email nurturing campaign, and so on. We know that a prospect who comes in through Drift is ready to jump right into the next s...tate of the buyer journey.

Testimonial By Kory Wagner
Drift testimonial

Ben Nettesheim

Senior Director of Digital Marketing

SalesRabbit

We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim

PTC - Computer Software - Large

Boston, USA

Salesloft helped PTC boost platform adoption from 20% to full daily use across sales, pre-sales, marketing, and customer success teams. By making Salesloft the required channel for all calls, PTC gai...ned full pipeline visibility and clean, actionable data. This enabled seamless AI integration and eliminated the need for custom builds or IT support. Salesloft now serves as PTC’s core go-to-market engine, connecting with tools like Salesforce and Microsoft Copilot. The result is smarter workflows and faster, data-driven decisions.

ORIGO Education - Education - Medium

Salesloft helped ORIGO Education fix pipeline visibility in just 60 days. Before, their sales data was scattered and forecasting was hard. With Salesloft, they found deal gaps and coached reps better.... This led to higher win rates and more predictable revenue. The sales team felt more motivated and focused.

OneCause - Non Profit Organization Management - Medium

Salesloft helped OneCause increase sales activities by 20%. OneCause struggled with pipeline visibility and data quality using only their CRM. The team faced slow processes and inefficient sales mana...gement. With Salesloft's Deals, they gained a clear view of their pipeline. This improved efficiency and sales engagement for their nonprofit fundraising solutions.

Seamless.AI - Information Technology And Services

Salesloft helped Seamless.AI improve customer success operations. Seamless.AI had problems with fragmented communication and manual processes. Their teams could not see all customer interactions in o...ne place. Salesloft gave them better tools to manage renewals and account growth. The platform increased retention rates and made support more consistent.

Vention - Manufacturing

Salesloft helped Vention organize and streamline its sales process. Vention switched to another platform to cut costs but faced disorganized data and slow sales. Salesloft's customizable cadences and... easy-to-use interface improved rep efficiency and productivity. The team quickly adopted Salesloft again. New reps used Salesloft's AI and Rhythm features to ramp up faster and drive results.

durhamlane - Marketing And Advertising

Salesloft helped durhamlane boost SDR productivity. The platform automated manual tasks and made prospecting easier. SDRs now use one view instead of many browser tabs. Salesloft gave structured, mul...ti-channel cadences for consistent messaging. Managers gained better visibility for coaching and performance improvement. This led to more efficient outbound engagement for durhamlane's B2B clients.

More Qualified Pipeline: Faster — How to Do It with Drift

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Continually, Ada and Conversica are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

Partnership

Clari + Salesloft Partners With allGood

Clari + Salesloft has formed a partnership with allGood to integrate their platforms, enhancing the Predictive Revenue System. This collaboration enables Salesloft customers to utilize allGood's AI marketing tools for automated reply management and marketing automation, bridging the gap between marketing pipeline creation and sales execution. The partnership aims to streamline the entire revenue journey with an AI-powered system.

Partnership

Clari + Salesloft Partners with allGood to Extend AI Across the Full Revenue Funnel

Clari + Salesloft has partnered with allGood to enhance AI capabilities across the revenue funnel. This collaboration integrates allGood's AI email marketing solution, Mary, with Clari + Salesloft's Predictive Revenue System, bridging marketing and sales processes. The partnership aims to modernize revenue execution by automating buyer intent analysis and pipeline management, benefiting enterprise teams with a unified AI-powered system.

Product

Salesloft & 1mind Integrate to Accelerate Predictive Revenue

Salesloft and 1mind have integrated their platforms to enhance predictive revenue orchestration. This collaboration combines Salesloft's Predictive Revenue System with 1mind's Superhumans, enabling dynamic, intelligence-driven buyer interactions. The integration enriches Salesloft Cadence with structured intelligence, improving personalized engagement and closing efficiency. The partnership supports enterprise security with advanced data protection measures.

Product

Salesloft Conversation Intelligence

Salesloft's Conversation Intelligence integrates with Glean, enabling enterprise search and AI insights across sales conversations. This integration indexes call transcripts, summaries, and CRM context, enhancing visibility into customer interactions and deal health.

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D