Drift: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Drift
Brand: Drift
Rating: 4.47 (7577 reviews)

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(7577)

Revenue Acceleration Platform for personalized customer experiences

AI Powered

App Partner

Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

Account Management
Conversion Management
Communication Management
Lead Engagement
Training & Onboarding
Helpdesk Management
Capturing Leads

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Launch New Products
Establish Thought Leadership
Improve Brand Engagement
Improve Internal Communications
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Efficiency
Improve Navigation

See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across o...ur teams, particularly marketing and business development, helping us to accelerate pipeline creation and ultimately our conversion to revenue." - Michelle Boockoff-Bajdek

Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Mid Market
Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

How can Drift enhance your Engagement Management process?

Drift Engagement Management provides a suite of tools to improve website visitor interaction, including AI-powered chatbots, customizable live chat widgets, email follow-ups, and campaign automation. These capabilities facilitate real-time engagement with website visitors, enabling personalized interactions and lead generation. However, the bot's ability to follow up on tickets independently is limited.

"...This tool has not only increased the number of conversations happening on my site but changed the engagement from formal to personalized which allows me to really engage and provide value...." Peer review by Brian F., Non-Profit Organization Management

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How efficiently Does Drift manage your Playbook Creation?

Drift's Playbook creation capabilities enable users to easily design automated chat flows that engage and qualify website visitors. These playbooks allow for customization based on page, persona, and other factors, resulting in targeted interactions. Drift offers pre-built playbooks and solutions to accelerate the time to value. However, Drift lacks robust analytics to easily identify and optimize underperforming playbooks.

"...I love how easy it is to set up, customize, and create a good playbook...." Peer review by Adam H, Marketing and Sales Leader , Information Technology and Services

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How does Drift facilitate Generation Of New Leads?

Drift facilitates lead generation by initiating conversations with website visitors in real-time, offering a modern buying experience. This platform also provides data on lead acquisition, conversations, and meeting bookings. However, Drift's effectiveness relies on clear ownership, team training, and defined success metrics for optimal lead generation results.

"...This is a great addition to your lead generation portfolio...." Peer review by Ivan G., President, NextStage, LLC - Inside Sales/Development Management Consulting

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How does Drift facilitate Account Management?

Drift Account Management capabilities enhance Account-Based Marketing (ABM) strategies by facilitating personalized experiences and accelerating lead generation. The platform enables real-time engagement with targeted accounts through proactive notifications and facilitates seamless handoff to sales teams. While the enterprise version offers extensive features for ABM, its cost may be prohibitive for certain organizations.

"...You can start with a lower cost plan and upgrade over time, but most enterprises will probably just begin with the highest level plan because of the ABM and similar features...." Peer review by Mike V., Computer & Network Security

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Why is Drift the best choice for Conversion Management?

Drift Conversion Management helps companies qualify and convert leads through automated conversations, enriching CRM data and scheduling meetings. The tool provides data on conversation interactions, booked meetings, and lead acquisition. Drift's capabilities are limited by the need for consistent training and management of conversations by sales teams.

"...Automated engagement to help convert visitors into leads and help them take a decision...." Peer review by Vitaliy V, CEO, Co-Founder, Information Technology and Services

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65+ more Business Use Cases

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Michelle Boockoff-Bajdek CMO Skillsoft	Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue. Testimonial By Michelle Boockoff-Bajdek
Christine Nurnberger Chief Marketing Officer Bottomline Technologies	Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales and marketing efforts and Drift helps us accelera...te those meaningful conversations much earlier in the process. Testimonial By Christine Nurnberger
George Gallegos CEO Jitterbit	Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos

CUSTOMERS	TESTIMONIALS
Michelle Boockoff-Bajdek CMO Skillsoft	Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue. Testimonial By Michelle Boockoff-Bajdek
Christine Nurnberger Chief Marketing Officer Bottomline Technologies	Today's buyers in B2B tech are more informed than ever and we have to assume that they are already well into the buy cycle before we even know about them. Making it easy and helpful when engaging with Bottomline is one of our guideposts in our sales and marketing efforts and Drift helps us accelera...te those meaningful conversations much earlier in the process. Testimonial By Christine Nurnberger
George Gallegos CEO Jitterbit	Drift helps us close the gap between sales and marketing. It's a part of the fabric of our tech stack across both functions front-end to back-end. And the more we expand our deployment and optimize it, the better our results. Testimonial By George Gallegos

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Marketo Computer Software	Computer Software	Case Study Marketo How Marketo Implemented Drift to Book More Meetings, Grow Their Pipeline, And Close More Deals Read More
Demandbase Computer Software	Computer Software	Case Study Demandbase How The World’s Leader In ABM Used Drift To Convert 150% More Leads Into Opportunities Than Traditional Forms Read More
NoiseAware Consumer Electronics	Consumer Electronics	Case Study NoiseAware Switching from Intercom to Drift for a 112% Increase in Revenue and 800% Increase in Leads Read More

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Conversica, Customers.Ai and Instabot are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.

Peers used Drift for engagement management and playbook creation

Drift Competitors

More Drift Alternatives...

Drift Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.76/5 ★ Read Reviews (135)
Analytics	4.10/5 ★ Read Reviews (200)
Custom Reports	3.56/5 ★ Read Reviews (523)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.76/5 ★ Read Reviews (135)
Analytics	4.10/5 ★ Read Reviews (200)
Custom Reports	3.56/5 ★ Read Reviews (523)

Drift Integrations

Drift integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.51/5 ★

Read Reviews (167)

Data Import

3.49/5 ★

Read Reviews (373)

Few API Integrations for Drift

Funraise

4.49 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Microsoft Advertising

3.63 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Evernote

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Statuspage

4.26 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Hive Platform

4.0 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

ZoomInfo and Salesloft Partnership Delivers AI-Ready ... - Atlanta

ZoomInfo and Salesloft have expanded their partnership to combine ZoomInfos B2B intelligence with Saleslofts revenue orchestration platform, providing AI-ready insights for personalized sales engagement.

14/01/2025 - source

Salesloft Recognized as a 2024 Gartner Peer Insights Customers' Choice for Sales ...

Salesloft has been recognized as a 2024 Gartner Peer Insights Customers' Choice for Sales Engagement Applications for the second year in a row.

12/01/2025 - source

Salesloft Recognized as a 2024 Gartner Peer Insights ...

Salesloft has been recognized as a 2024 Gartner Peer Insights Customers Choice for Sales Engagement Applications for the second consecutive year, reflecting strong customer trust and commitment to driving results.

12/01/2025 - source

Salesloft, Inc Feeds

Atlanta-based Salesloft names new chief financial officer to lead AI-driven company - hypepotamus.com

Salesloft, an AI-driven company based in Atlanta, has appointed a new chief financial officer.

23/09/2024 - source

Christopher Nagy Joins Salesloft as Chief Financial Officer - PR Newswire

Christopher Nagy has joined Salesloft as the new Chief Financial Officer.

11/09/2024 - source

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D

Drift: Use-Cases, Insights and Reviews | 2025 Cuspera

Revenue Acceleration Platform for personalized customer experiences

Failure Risk for Drift ?

Drift Overview

Use Cases

Business Priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Drift Use Cases

How can Drift enhance your Engagement Management process?

How efficiently Does Drift manage your Playbook Creation?

How does Drift facilitate Generation Of New Leads?

How does Drift facilitate Account Management?

Why is Drift the best choice for Conversion Management?

65+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study Marketo

Case Study Demandbase

Case Study NoiseAware

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Frequently Asked Questions(FAQ)

What is Drift?

What is Drift used for?

What are the top features of Drift?

Who uses Drift?

What are Drift alternatives?

Where is Drift located?

Peers used Drift for engagement management and playbook creation

Drift Competitors

Drift Features

Drift Integrations

Coveo

Upscribe

Teamwork

Pixifi

Klaviyo

Funraise

Microsoft Advertising

Evernote

Statuspage

Hive Platform

Software Failure Risk Guidance

Salesloft, Inc News

ZoomInfo and Salesloft Partnership Delivers AI-Ready ... - Atlanta

Salesloft Recognized as a 2024 Gartner Peer Insights Customers' Choice for Sales ...

Salesloft Recognized as a 2024 Gartner Peer Insights ...

Salesloft, Inc Feeds

Atlanta-based Salesloft names new chief financial officer to lead AI-driven company - hypepotamus.com

Christopher Nagy Joins Salesloft as Chief Financial Officer - PR Newswire

Salesloft, Inc Profile

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