Drift Overview
Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.
Use Cases
Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.
Drift Use-Cases and Business Priorities: Customer Satisfaction Data
Drift works with different mediums / channels such as Website. and Chat.
Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.
Reviews
"We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift." - Ben Nettesheim
Peer review evidence (same sources as the product rating summary)
"...b) Sales qualification: Drift qualifies leads with follow-up chat questions while they're still on the site...." Peer review by Josh K., Public Speaker
"...The outbound sales playbook permits you to engage with your website visitors by sending personalized messages to them so they can converse with you in real time...." Peer review from Featured Customers
"...So once they re assigned a new lead, they start working that lead, usually by email...." Case Study Algolia
Drift, Qualified, Continually, Ada, Conversica, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Drift
Top Industries
- Computer Software
- Information Technology and Services
- Human Resources
Popular in
- Small Business
- Mid Market
- Enterprise
Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.
Drift Customer wins, Customer success stories, Case studies
How does Drift facilitate Engagement Management?
How efficiently Does Drift manage your Playbook Creation?
How can Drift optimize your Generation Of New Leads Workflow?
How can Drift enhance your Account Management process?
How can Drift optimize your Conversion Management Workflow?
33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.
| CUSTOMERS | TESTIMONIALS |
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We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim |
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In today's marketplace the customer is the boss. They expect value and zero friction at each stage of the customer journey. Drift's platform helps fuel growth around the customer journey by connecting people at the right time and right away across our business. Testimonial By Ryan Barry |
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Drift is able to take months off our sales cycle because it allows us to skip the part of the process that gets hung up in the prospect filling out a form, going through an email nurturing campaign, and so on. We know that a prospect who comes in through Drift is ready to jump right into the next s...tate of the buyer journey. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Ben Nettesheim Senior Director of Digital Marketing SalesRabbit |
We love how Drift has streamlined our lead creation process. We’re talking to potential customers earlier in the sales process and saving both their and our time by automating the calendaring and support request process via Drift. Testimonial By Ben Nettesheim |
|
Ryan Barry CRO Zappi |
In today's marketplace the customer is the boss. They expect value and zero friction at each stage of the customer journey. Drift's platform helps fuel growth around the customer journey by connecting people at the right time and right away across our business. Testimonial By Ryan Barry |
|
Kory Wagner VP Marketing Centage |
Drift is able to take months off our sales cycle because it allows us to skip the part of the process that gets hung up in the prospect filling out a form, going through an email nurturing campaign, and so on. We know that a prospect who comes in through Drift is ready to jump right into the next s...tate of the buyer journey. |
OneCause - Non Profit Organization Management - Medium
ORIGO Education - Education - Medium
Seamless.AI - Information Technology And Services
durhamlane - Marketing And Advertising
More Qualified Pipeline: Faster — How to Do It with Drift
Frequently Asked Questions (FAQ)
What buyers ask before choosing Drift
What is Drift?
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.
The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.
What is Drift used for?
What are the top features of Drift?
Who uses Drift?
What are Drift alternatives?
Where is Drift located?
Peers used Drift for engagement management and playbook creation
Drift Competitors
Drift Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (135) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (523) |
Drift Integrations
Drift integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Drift
Software Failure Risk Guidance
?for Drift
Overall Risk Meter
Top Failure Risks for Drift
Salesloft, Inc News
QuadSci & Salesloft + Clari Partner Spotlight
QuadSci, Salesloft, and Clari have integrated their platforms to enhance revenue prediction and management across the customer lifecycle. QuadSci's AI predicts churn and growth events, while Salesloft + Clari's engagement tools activate these insights, enabling teams to protect renewals, accelerate upsell, and unlock cross-sell opportunities. This integration leverages behavioral data to drive actionable insights and improve revenue outcomes.
Clari + Salesloft Appoints CRO and CTO to Scale Revenue Execution and AI
Clari + Salesloft has appointed Brian Benfer as Chief Revenue Officer and Rajesh Krishnaswami as Chief Technology Officer to enhance its revenue execution and AI capabilities. These appointments aim to scale the company's Predictive Revenue System, which integrates fragmented revenue data for real-time insights and automated execution. Benfer and Krishnaswami bring extensive experience in revenue leadership and AI-driven platform development, respectively, to drive the company's global growth and technological advancement.
Clari + Salesloft Connect Forecasting to Execution and Launch MCP Server
Clari and Salesloft have integrated their forecasting and execution capabilities with the launch of the MCP Server. This collaboration aims to enhance revenue operations by streamlining processes and improving data accuracy.
Clari + Salesloft Connect Forecasting to Execution, Open Revenue Data ...
Clari and Salesloft have launched new capabilities to integrate Clari's forecasting insights with Salesloft's execution layer, enhancing real-time revenue intelligence. The new Model Context Protocol (MCP) Server allows AI tools to access live Salesloft data, enabling seamless workflows and improved decision-making. This integration aims to close the gap between insight and action, streamlining processes for revenue teams.
Salesloft, Inc Profile
HQ Location
1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309
Employees
251-500
Social
Financials
SERIES D
