Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

  • Account Management
  • Conversion Management
  • Communication Management
  • Lead Engagement
  • Training & Onboarding
  • Helpdesk Management
  • Capturing Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Establish Thought Leadership
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Improve Navigation
See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling... me, we can’t live without this thing." - Matt Mullin

Peer review evidence (same sources as the product rating summary)

"...Currently it can be used from mobile devices which makes the program more attractive since you will keep everything at your fingertips, you can follow up on clients and email proposals...." Peer review by Josh W., Jefe de marketing
"...Also, the reports in the playbook help us drill down on ways to improve our chat experience...." Peer review by User
"...Drift is excellent for Inbound lead generation, especially combined with Clearbit, for automated identification of warm leads or possible prospects, especially on B2B websites where every user is important and should be treated differently...." Peer review by Verified User, Team Lead in Marketing, Marketing and Advertising

Drift, Qualified, Continually, Ada, Conversica, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Drift Customer wins, Customer success stories, Case studies

How efficiently Does Drift manage your Engagement Management?

Why is Drift the best choice for Playbook Creation?

How can Drift enhance your Generation Of New Leads process?

How can Drift enhance your Account Management process?

What benefits does Drift offer for Conversion Management?

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

CUSTOMERS TESTIMONIALS
Drift testimonial

Matt Mullin

Sr. Director Global Marketing Ops and Technology

tenable

If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling me, we can’t live without this thing. Testimonial By Matt Mullin
Drift testimonial

Michelle Boockoff-Bajdek

CMO

Skillsoft

Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek
Drift testimonial

Matt Quirie

CEO

ROI DNA

At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.

Testimonial By Matt Quirie
CUSTOMERS TESTIMONIALS
Drift testimonial

Matt Mullin

Sr. Director Global Marketing Ops and Technology

tenable

If you’re at a tradeshow and 3,000 people walked by your booth, but you only got to speak to 10, wouldn’t you like to be able to speak to 10 times that, or 30 times that? That’s what Drift has allowed us to do. All of a sudden, the SDRs were telling me, we can’t live without this thing. Testimonial By Matt Mullin
Drift testimonial

Michelle Boockoff-Bajdek

CMO

Skillsoft

Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue.

Testimonial By Michelle Boockoff-Bajdek
Drift testimonial

Matt Quirie

CEO

ROI DNA

At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo.

Testimonial By Matt Quirie
 

Zscaler says it suffered data breach following Salesloft Drift compromise - TechRadar

Salesloft's Drift platform was compromised, leading to a data breach at Zscaler. Attackers accessed sensitive customer data, including names, emails, and product information, but Zscaler's systems re...mained secure. The breach is linked to third-party cyberattacks, with ShinyHunters and UNC6395 suspected. Zscaler revoked Drift integrations and is investigating.

Read on →

OneCause - Non Profit Organization Management - Medium

Salesloft helped OneCause increase sales activities by 20%. OneCause struggled with pipeline visibility and data quality using only their CRM. The team faced slow processes and inefficient sales mana...gement. With Salesloft's Deals, they gained a clear view of their pipeline. This improved efficiency and sales engagement for their nonprofit fundraising solutions.

ORIGO Education - Education - Medium

Salesloft helped ORIGO Education fix pipeline visibility in just 60 days. Before, their sales data was scattered and forecasting was hard. With Salesloft, they found deal gaps and coached reps better.... This led to higher win rates and more predictable revenue. The sales team felt more motivated and focused.

Seamless.AI - Information Technology And Services

Salesloft helped Seamless.AI improve customer success operations. Seamless.AI had problems with fragmented communication and manual processes. Their teams could not see all customer interactions in o...ne place. Salesloft gave them better tools to manage renewals and account growth. The platform increased retention rates and made support more consistent.

durhamlane - Marketing And Advertising

Salesloft helped durhamlane boost SDR productivity. The platform automated manual tasks and made prospecting easier. SDRs now use one view instead of many browser tabs. Salesloft gave structured, mul...ti-channel cadences for consistent messaging. Managers gained better visibility for coaching and performance improvement. This led to more efficient outbound engagement for durhamlane's B2B clients.

Vention - Manufacturing

Salesloft helped Vention organize and streamline its sales process. Vention switched to another platform to cut costs but faced disorganized data and slow sales. Salesloft's customizable cadences and... easy-to-use interface improved rep efficiency and productivity. The team quickly adopted Salesloft again. New reps used Salesloft's AI and Rhythm features to ramp up faster and drive results.

More Qualified Pipeline: Faster — How to Do It with Drift

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Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Continually, Ada and Conversica are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.
lightning

Peers used Drift for engagement management and playbook creation

Drift Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.76/5

Read Reviews (135)
Analytics

4.10/5

Read Reviews (200)
Custom Reports

3.56/5

Read Reviews (523)

Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc News

Product

QuadSci & Salesloft + Clari Partner Spotlight

QuadSci, Salesloft, and Clari have integrated their platforms to enhance revenue prediction and management across the customer lifecycle. QuadSci's AI predicts churn and growth events, while Salesloft + Clari's engagement tools activate these insights, enabling teams to protect renewals, accelerate upsell, and unlock cross-sell opportunities. This integration leverages behavioral data to drive actionable insights and improve revenue outcomes.

Executive

Clari + Salesloft Appoints CRO and CTO to Scale Revenue Execution and AI

Clari + Salesloft has appointed Brian Benfer as Chief Revenue Officer and Rajesh Krishnaswami as Chief Technology Officer to enhance its revenue execution and AI capabilities. These appointments aim to scale the company's Predictive Revenue System, which integrates fragmented revenue data for real-time insights and automated execution. Benfer and Krishnaswami bring extensive experience in revenue leadership and AI-driven platform development, respectively, to drive the company's global growth and technological advancement.

Partnership

Clari + Salesloft Connect Forecasting to Execution and Launch MCP Server

Clari and Salesloft have integrated their forecasting and execution capabilities with the launch of the MCP Server. This collaboration aims to enhance revenue operations by streamlining processes and improving data accuracy.

Partnership

Clari + Salesloft Connect Forecasting to Execution, Open Revenue Data ...

Clari and Salesloft have launched new capabilities to integrate Clari's forecasting insights with Salesloft's execution layer, enhancing real-time revenue intelligence. The new Model Context Protocol (MCP) Server allows AI tools to access live Salesloft data, enabling seamless workflows and improved decision-making. This integration aims to close the gap between insight and action, streamlining processes for revenue teams.

Salesloft, Inc Profile

Company Name

Salesloft, Inc

Company Website

https://salesloft.com/

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D