Drift: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Drift
Brand: Drift
Rating: 4.47 (7577 reviews)

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(7577)

Revenue Acceleration Platform for personalized customer experiences

AI Powered

App Partner

Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

Account Management
Conversion Management
Communication Management
Lead Engagement
Training & Onboarding
Helpdesk Management
Capturing Leads

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Launch New Products
Establish Thought Leadership
Improve Brand Engagement
Improve Internal Communications
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Efficiency
Improve Navigation

See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website. and Chat.

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc. and Drift support capabilities include AI Powered, Chat Support, Email Support, etc. also Drift analytics capabilities include Analytics, and Custom Reports.

Reviews

"Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across o...ur teams, particularly marketing and business development, helping us to accelerate pipeline creation and ultimately our conversion to revenue." - Michelle Boockoff-Bajdek

Drift, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Mid Market
Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Drift Customer wins, Customer success stories, Case studies

Why is Drift the best choice for Engagement Management?

Drift Engagement Management provides a suite of tools to improve website visitor interaction, including AI-powered chatbots, customizable live chat widgets, email follow-ups, and campaign automation. These capabilities facilitate real-time engagement with website visitors, enabling personalized interactions and lead generation. However, the bot's ability to follow up on tickets independently is limited.

"...But the form itself created more trouble than opportunities, causing long follow-up delays and funnel drop-off...." Case Study 15Five

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What solutions does Drift provide for Playbook Creation?

Drift's Playbook creation capabilities enable users to easily design automated chat flows that engage and qualify website visitors. These playbooks allow for customization based on page, persona, and other factors, resulting in targeted interactions. Drift offers pre-built playbooks and solutions to accelerate the time to value. However, Drift lacks robust analytics to easily identify and optimize underperforming playbooks.

"...In the coming months, Josh plans on tweaking their playbooks further based on the practice type people are searching for...." Case Study WebPT

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What solutions does Drift provide for Generation Of New Leads?

Drift facilitates lead generation by initiating conversations with website visitors in real-time, offering a modern buying experience. This platform also provides data on lead acquisition, conversations, and meeting bookings. However, Drift's effectiveness relies on clear ownership, team training, and defined success metrics for optimal lead generation results.

"...Drift has helped us to be more responsive in real time and we have increased our lead generation two-fold...." Peer review by Stefanie P, Customer Success Manager, Marketing and Advertising

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How efficiently Does Drift manage your Account Management?

Drift Account Management capabilities enhance Account-Based Marketing (ABM) strategies by facilitating personalized experiences and accelerating lead generation. The platform enables real-time engagement with targeted accounts through proactive notifications and facilitates seamless handoff to sales teams. While the enterprise version offers extensive features for ABM, its cost may be prohibitive for certain organizations.

"...With Conversational ABM and the possibility to exchange Smart Lists between both systems we can use Drift now at every stage of the funnel to activate prospects on the website and surface the right info at the right time...." Peer review by Consultant

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How efficiently Does Drift manage your Conversion Management?

Drift Conversion Management helps companies qualify and convert leads through automated conversations, enriching CRM data and scheduling meetings. The tool provides data on conversation interactions, booked meetings, and lead acquisition. Drift's capabilities are limited by the need for consistent training and management of conversations by sales teams.

"...Creating minimal and engaging conversation opportunities throughout a website experience...." Peer review by Joshua H, Partner, Marketing and Advertising

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33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

CUSTOMERS	TESTIMONIALS
Michelle Boockoff-Bajdek CMO Skillsoft	Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue. Testimonial By Michelle Boockoff-Bajdek
Matt Quirie CEO ROI DNA	At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. Testimonial By Matt Quirie
Ed Breault CMO Aprimo	It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. Testimonial By Ed Breault

CUSTOMERS	TESTIMONIALS
Michelle Boockoff-Bajdek CMO Skillsoft	Like many other enterprise companies, we are undergoing a true digital transformation, and it's critical that we invest in solutions that have a positive impact on the entire organization. Drift is creating a tremendous amount of efficiency across our teams, particularly marketing and business deve...lopment, helping us to accelerate pipeline creation and ultimately our conversion to revenue. Testimonial By Michelle Boockoff-Bajdek
Matt Quirie CEO ROI DNA	At ROI·DNA, we build and run B2B digital programs for many of the largest companies in the world. When our partner Demandbase suggested that we also partner with Drift, we took one look and jumped right in. Drift's commitment to its customers and product vision is second to none. Their Conversation...al Marketing solution isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimization's status quo. Testimonial By Matt Quirie
Ed Breault CMO Aprimo	It didn't take long for us to realize the very tangible ROI of using Drift to streamline and modernize the way we engage with our prospects. Soon after implementing Drift, we had our fastest close since we re-launched the business. We were able to reduce the sales cycle from 8 months to only 45 day...s. Testimonial By Ed Breault

More Qualified Pipeline: Faster — How to Do It with Drift

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .