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Drift: Use-Cases, Insights and Reviews | 2024 Cuspera

4.47 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(7577)

Revenue Acceleration Platform for personalized customer experiences

AI Powered

App Partner

Drift Overview

Drift is the world's first and only conversational marketing and sales platform. Everything starts with a conversation to drive customer engagement and business growth.

Use Cases

Customers recommend Engagement Management, Playbook Creation, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Drift.

Other use cases:

Account Management
Conversion Management
Communication Management
Lead Engagement
Training & Onboarding
Helpdesk Management
Capturing Leads

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Drift.

Other priorities:

Enhance Customer Relationships
Improve ROI
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Launch New Products
Establish Thought Leadership
Improve Brand Engagement
Improve Internal Communications
Improve Digital And Social Presence
Increase Customer Life Time Value
Improve Stakeholder Relations
Improve Efficiency
Improve Navigation

See all business priorities See less business priorities

Drift Use-Cases and Business Priorities: Customer Satisfaction Data

Drift works with different mediums / channels such as Website, and Chat,

Drift's features include Bot, Personalization, Alerts: Popups & Notifications, etc.

Reviews

"Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount." - Kevin Haverty

Drift, Qualified, Conversica, Customers.ai, Instabot, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Drift

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Mid Market
Enterprise

Drift is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Drift Use Cases

What benefits does Drift offer for Engagement Management?

Drift Engagement Management provides a suite of tools to improve website visitor interaction, including AI-powered chatbots, customizable live chat widgets, email follow-ups, and campaign automation. These capabilities facilitate real-time engagement with website visitors, enabling personalized interactions and lead generation. However, the bot's ability to follow up on tickets independently is limited.

"...75% Increased meetings booked 2X Conversion of leads engaged on website in first year 86% Increased Drift conversations ..." Case Study Smartling

How can Drift enhance your Playbook Creation process?

Drift's Playbook creation capabilities enable users to easily design automated chat flows that engage and qualify website visitors. These playbooks allow for customization based on page, persona, and other factors, resulting in targeted interactions. Drift offers pre-built playbooks and solutions to accelerate the time to value. However, Drift lacks robust analytics to easily identify and optimize underperforming playbooks.

"...- Custom playbooks for high converting sites and landing pages...." Peer review by Madhu S P., Revenue Analytics Manager

Why is Drift the best choice for Generation Of New Leads?

Drift facilitates lead generation by initiating conversations with website visitors in real-time, offering a modern buying experience. This platform also provides data on lead acquisition, conversations, and meeting bookings. However, Drift's effectiveness relies on clear ownership, team training, and defined success metrics for optimal lead generation results.

"...Additionally, we have found that leads generated from Drift have lead to larger deals than we would have imagined...." Peer review by Jake D, Digital Marketing Manager, Computer Software

How efficiently Does Drift manage your Account Management?

Drift Account Management capabilities enhance Account-Based Marketing (ABM) strategies by facilitating personalized experiences and accelerating lead generation. The platform enables real-time engagement with targeted accounts through proactive notifications and facilitates seamless handoff to sales teams. While the enterprise version offers extensive features for ABM, its cost may be prohibitive for certain organizations.

"...We saw some pretty great engagement with our standard playbooks, but an even bigger lift in engagement with our ABM playbook targeting our priority accounts...." Peer review by Mike Merchant, Director of Sales and Global Development, Aventri

How does Drift address your Conversion Management Challenges?

Drift Conversion Management helps companies qualify and convert leads through automated conversations, enriching CRM data and scheduling meetings. The tool provides data on conversation interactions, booked meetings, and lead acquisition. Drift's capabilities are limited by the need for consistent training and management of conversations by sales teams.

"...Along with that, having customized messages on the more specific pages sparks more interest in the prospect starting the conversation...." Peer review by Haley S, Business Development Representative, Education

65+ more Business Use Cases

33 buyers and buying teams have used Cuspera to assess how well Drift solved their Conversational Marketing needs. Cuspera uses 7577 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Kevin Haverty Chief Revenue Officer ServiceNow	Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount. Testimonial By Kevin Haverty
Georgi Mirazchiev Head of Demand & Digital Bynder	Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
Ryan Barry CRO Zappi	In today's marketplace the customer is the boss. They expect value and zero friction at each stage of the customer journey. Drift's platform helps fuel growth around the customer journey by connecting people at the right time and right away across our business. Testimonial By Ryan Barry

CUSTOMERS	TESTIMONIALS
Kevin Haverty Chief Revenue Officer ServiceNow	Drift’s Virtual Selling Assistants have helped ServiceNow quickly reach more customers globally, increasing overall sales pipeline by 10% without added headcount. Testimonial By Kevin Haverty
Georgi Mirazchiev Head of Demand & Digital Bynder	Drift gives us a very tangible advantage in the marketplace. It's super easy to use and helps us make great first impressions. It has also made a massive difference for us by introducing Conversational Marketing to our team. Testimonial By Georgi Mirazchiev
Ryan Barry CRO Zappi	In today's marketplace the customer is the boss. They expect value and zero friction at each stage of the customer journey. Drift's platform helps fuel growth around the customer journey by connecting people at the right time and right away across our business. Testimonial By Ryan Barry

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Brandwatch Internet	Internet	Case Study Brandwatch How Brandwatch Increased Pipeline By 12.5% And Fueled International Expansion With Drift Read More
Marketo Computer Software	Computer Software	Case Study Marketo How Marketo Implemented Drift to Book More Meetings, Grow Their Pipeline, And Close More Deals Read More
Lattice Computer Software	Computer Software	Case Study Lattice One Platform To Rule Them All: Why Lattice Made The Switch From Intercom To Drift To Book More Sales Meetings Read More

Video

More Qualified Pipeline: Faster — How to Do It with Drift

Video Thumbnail

Frequently Asked Questions(FAQ)

for Drift

What is Drift?

Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.

Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.

The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.

What is Drift used for?

Drift is a Conversational Marketing Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Playbook Creation and Generation Of New Leads .

What are the top features of Drift?

bot, Personalization and Alerts: popups & Notifications are some of the top features of Drift.

Who uses Drift?

Drift is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Drift alternatives?

Qualified, Conversica, Customers.Ai and Instabot are popular alternatives for Drift.

Where is Drift located?

Drift is headquartered at 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309.

lightning

Peers used Drift for engagement management and playbook creation

Drift Competitors

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Drift Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.76/5 ★ Read Reviews (135)
Analytics	4.10/5 ★ Read Reviews (200)
Custom Reports	3.56/5 ★ Read Reviews (523)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.76/5 ★ Read Reviews (135)
Analytics	4.10/5 ★ Read Reviews (200)
Custom Reports	3.56/5 ★ Read Reviews (523)

Drift Integrations

Drift integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.51/5 ★

Read Reviews (167)

Data Import

3.49/5 ★

Read Reviews (373)

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Few API Integrations for Drift

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ProfitWell Metrics

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Software Failure Risk Guidance

?

for Drift

Overall Risk Meter

Low Medium High

Top Failure Risks for Drift

Salesloft, Inc. Profile

Company Name

Salesloft, Inc.

Company Website

//salesloft.com

Year Founded

2011

HQ Location

1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Employees

251-500

Social

Financials

SERIES D