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Compare AppsFlyer vs Nielsen Attribution

Comparison Summary

For AppsFlyer vs Nielsen Attribution comparison, Our AI algorithm looked at 3236 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using AppsFlyer and Nielsen Attribution to solve their respective business needs.

Pros and cons of AppsFlyer and Nielsen Attribution

AppsFlyer is more suited to businesses that require Engagement Management and Advertisement with Mobile where as Nielsen Attribution is focused towards Channel Marketing and Media Planning .

logo AppsFlyer

Focus area

AppsFlyer is better than Nielsen Attribution for

Software Failure Risk

  • low

logo Nielsen Attribution

Focus area

Software Failure Risk

  • medium

About

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

Nielsen VisualIQ Multi-Touch Attribution

Age

2011

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

70

13

Total Goals
(we found evidences for)

14

1

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media




communication management

sending & publishing communications



training & onboarding



international marketing


helpdesk management


competitive intelligence


lifetime value management


products & pricelist management




generation of new leads


social media marketing



segmentation and targeting



loyalty management


lead qualification

lead qualification: technographic



referral management



workflow management


content management




conversion management




Top Goals

Goals Achieved

  • Improve ROI

  • Increase customer life time value

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve digital and social presence

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • See 11 more
  • Improve ROI

Top Channels

Channels Used

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting