AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now ...have the opportunity to access and manage user data directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization." - Abdala Pineda
Peer review evidence (same sources as the product rating summary)
"...Our customer experience and engagement suite, powered by a reliable deep linking engine, lets you create personalized journeys that increase conversions and return on experience...." Make good choices
"...Transparency with advertising platforms...." Peer review by Benjamin B, User Acquisition & Growth Marketing Manager, Media Production
"...AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it...." Peer review from AppsFlyer
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
AppsFlyer Customer wins, Customer success stories, Case studies
How efficiently Does AppsFlyer manage your Engagement Management?
How does AppsFlyer facilitate Advertisement?
Why is AppsFlyer the best choice for Campaign Management?
How can AppsFlyer optimize your Channel Marketing Workflow?
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
|
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza |
|
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Abdala Pineda Head of Growth Fondeadora |
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
|
Iago Novoa Zarauza Head of Business Intelligence Letgo |
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza |
|
Tamar Kassoff Sr. Director of User Acquisition Varo |
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
Nykaa - Retail - Large
Rosetta Stone - Education - Large
Rapido - Transportation/Trucking/Railroad - Large
Albertsons - Retail - Very Large
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
AppsFlyer secures investment from Moloco, Google, Meta, and Unity
AppsFlyer has secured strategic investments from Moloco, Google, Meta, and Unity to enhance its AI-powered ad measurement capabilities. The investment supports AppsFlyer's mission to provide neutral, independent measurement in the digital advertising ecosystem. Investors will hold minority stakes without preferential access to AppsFlyer's systems, ensuring continued independence and neutrality.
AppsFlyer secures $1B investment as Google, Meta, Unity and Moloco take ...
AppsFlyer has secured over $1 billion in investment from Google, Meta, Unity, and Moloco, valuing the company at $2.7 billion. The funding will enhance AI-focused product development and infrastructure for automated marketing. The investment does not grant special access to AppsFlyer's data or technology, maintaining its independence in the digital advertising ecosystem.
Google and Meta Back AppsFlyer in $1 Billion Funding Round
AppsFlyer has secured a $1 billion funding round with Google and Meta as minority investors. The deal emphasizes data neutrality, ensuring no preferential access to AppsFlyer's APIs or data for the new investors. This strategic investment supports AppsFlyer's growth while maintaining its operational independence and data integrity.
AppsFlyer Announces Investment from Moloco, Google, Meta, and Unity to ...
AppsFlyer announced minority investments from Moloco, Google, Meta, and Unity to enhance AI-powered ad measurement. This strategic equity participation aims to advance independent and neutral measurement, benefiting advertisers, publishers, and developers. The investment supports AppsFlyer's mission to provide accurate, unbiased attribution across digital platforms.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
How does AppsFlyer address your Social Media Management Challenges?