AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now ...have the opportunity to access and manage user data directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization." - Abdala Pineda
Peer review evidence (same sources as the product rating summary)
"...Also to understand the source of user acquisition and understanding user engagement to optimize digital marketing campaigns...." Peer review by Amey S
"...In H2 2018, ironSource doubled its market share, overtaking Unity Ads at #4 and catching up with AppLovin at #3...." ironSource ranks number 3 on the AppsFlyer mobile app market research report
"...AppsFlyer MMP partners such as AppsFlyer and Adjust offer a suite of attribution and measurement tools, primarily: Mobile marketing attribution: Attribution for app installs or post-install actions to the marketing campaign and media source responsible for it. ..." Stacking Your Tech Stack for Mobile App Growth
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
AppsFlyer Customer wins, Customer success stories, Case studies
How efficiently Does AppsFlyer manage your Engagement Management?
How does AppsFlyer address your Advertisement Challenges?
What Are the key features of AppsFlyer for Campaign Management?
What benefits does AppsFlyer offer for Channel Marketing?
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
|
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd |
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We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Abdala Pineda Head of Growth Fondeadora |
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
|
Fynd |
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd |
|
Dyah Wulandari VP Performance Marketing Tiket.com |
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions (FAQ)
What buyers ask before choosing AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
AppsFlyer Brings Mobile App Measurement to ChatGPT Ads
AppsFlyer has integrated its Conversion API with ChatGPT Ads, enabling advertisers to measure mobile app installs, in-app purchases, and subscriptions directly within the AppsFlyer platform. This integration allows brands like Grubhub to optimize their ad campaigns in ChatGPT alongside other channels, providing a unified view of campaign performance.
AppsFlyer Brings Mobile Measurement to ChatGPT Ads
AppsFlyer has integrated with ChatGPT Ads, allowing marketers to measure ad campaigns directly within the AppsFlyer platform. This integration enables brands to track mobile app metrics like installs and in-app purchases alongside web campaigns. Grubhub and other advertisers are already using this feature to optimize their ChatGPT ad performance. The integration is available for all AppsFlyer customers and enhances ad measurement capabilities across channels.
AppsFlyer Brings Mobile App Measurement to ChatGPT Ads
AppsFlyer has integrated with ChatGPT Ads, enabling marketers to measure ad campaigns directly within the AppsFlyer platform. This integration allows advertisers like Grubhub to track mobile app metrics such as installs and in-app purchases, enhancing ad performance analysis. The integration works seamlessly with AppsFlyer's Deep Linking Suite, OneLink, and is available to all AppsFlyer customers.
AppsFlyer Brings Independent Measurement to ChatGPT Ads
AppsFlyer introduces independent measurement capabilities for ChatGPT ads, enhancing ad performance analysis and marketing effectiveness.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
What benefits does AppsFlyer offer for Social Media Management?