AppsFlyer Overview

AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.

Other use cases:

  • Social Media Management
  • Channel Marketing
  • Collaboration
  • Media Buying
  • Sending & Publishing Communications
  • Training & Onboarding
  • Creative Agency
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data

AppsFlyer works with different mediums / channels such as Mobile. and Social Media.

AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.

Reviews

"Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business ou...tcomes." - Iago Novoa Zarauza

AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

AppsFlyer Customer wins, Customer success stories, Case studies

How efficiently Does AppsFlyer manage your Engagement Management?

What benefits does AppsFlyer offer for Campaign Management?

How can AppsFlyer optimize your Social Media Management Workflow?

What makes AppsFlyer ideal for Channel Marketing?

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo

Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza
AppsFlyer testimonial

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games

Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo

Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza
AppsFlyer testimonial

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games

Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross
AppsFlyer testimonial

Dyah Wulandari

VP Performance Marketing

Tiket.com

We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves.

Testimonial By Dyah Wulandari

Supersonic from Unity - Gaming - gaming

AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges balancing in-app ad and in-app purchase monetization... while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.

Kolon Mall - Shopping - shopping

Kolon Mall used AppsFlyer Audiences to improve user retention and marketing efficiency. The main challenge was building scalable lookalike audiences from VIP segments. With AppsFlyer, Kolon Mall incr...eased retention rates by over 15%. They also cut dormant user engagement costs by 20%. The solution helped Kolon Mall reach more high-value users and reactivate long-dormant customers.

Rapido - Transportation/Trucking/Railroad - Transportation/Trucking/Railroad

AppsFlyer helped Rapido boost retention by 20% using its Audiences and Protect360 solutions. Rapido unified campaign data, improved user segmentation, and reduced fraud. The platform enabled a 25% mo...nth-over-month increase in monthly transacting users. Rapido optimized ad spend and re-engaged dormant users. AppsFlyer provided real-time insights and advanced remarketing tools.

Apartment List

AppsFlyer's OneLink helped Apartment List improve user onboarding. The company wanted to make it easier for new users to move from web to app without losing their profile. They used OneLink to create... a magic sign-in process that did not need a password. This made it simple for users to log in and keep their search history. As a result, Apartment List saw a 2X lift in day 0 logins, a 15% decrease in cost per install, and a 30% increase in lifetime value.

Rosetta Stone - Education - Education

AppsFlyer helped Rosetta Stone boost Apple Search Ads performance. The team used custom reacquisition windows and dashboards to target dormant users. This led to a 39% higher ROI from remarketing, an... 18% drop in cost per install, a 19% increase in revenue, and a 10% rise in customer LTV. Rosetta Stone improved user acquisition and re-engagement with AppsFlyer's marketing analytics and attribution tools.

Clover

AppsFlyer helped Clover adapt to Apple's iOS 14 privacy changes. Clover needed to keep growing while facing new limits on user tracking and attribution. They used AppsFlyer's measurement suite to tra...ck installs and post-install events, even with SKAdNetwork's 24-hour data delay. This let Clover keep finding high-quality users and optimize their marketing. Clover could still measure ROI and convert free users to paid subscribers.

Return to Growth With Data You Can Trust | AppsFlyer

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Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Google Analytics and Calibermind are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.
lightning

Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

AppsFlyer Ltd. News

Company

AppsFlyer SDK Hijacked For Crypto Theft

AppsFlyer's Web SDK was compromised in a supply chain attack, leading to cryptocurrency theft via malicious JavaScript. The attack affected thousands of websites, redirecting funds to attackers' accounts. AppsFlyer acknowledged the breach, linked to a domain registrar incident, and has since resolved the issue. The mobile SDK was unaffected, and no customer data was accessed.

Executive

AppsFlyer appoints regional general manager

AppsFlyer has appointed Alexia Nakad as the regional general manager for Western Europe and the Middle East. Nakad, with extensive experience in international growth and partnerships, will lead the company's strategic expansion and enhance its omni-channel marketing and data collaboration capabilities in these regions.

Company

AppsFlyer Web SDK Supply Chain Attack: Global Crypto-Stealing JavaScript Injection and Mitigation Analysis

AppsFlyer's Web SDK was compromised in a supply-chain attack between March 9 and March 11, 2026, leading to the injection of crypto-stealing JavaScript into websites globally. The attack targeted cryptocurrency wallet addresses, redirecting funds to attackers. AppsFlyer has remediated the issue and is conducting a forensic investigation. Organizations using the SDK are advised to review their environments for compromise indicators.

Company

Latest AppsFlyer SDK news

The AppsFlyer Web SDK was temporarily compromised in a supply-chain attack, where malicious code was injected to steal cryptocurrency. This incident highlights a significant security breach affecting AppsFlyer's software.

AppsFlyer Ltd. Profile

Company Name

AppsFlyer Ltd.

Company Website

//appsflyer.com

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Financials

SERIES D