AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making." - Richard Fenning
Peer review evidence (same sources as the product rating summary)
"...Moreover, they are now actively developing integral strategies in unison with the product team to engage and drive loyal customers, increase the customer retention by 15%, and improve campaign effectiveness by 80%. ..." Case Study Fondeadora
"...For the first time ever, ads on Google drove more app downloads than ads on Facebook according to a new report from the marketing analytics firm Appsflyer...." Google overtakes Facebook in ad downloads
"...Lets app marketers monitor every install down to the marketing campaign and media source that caused it...." How to Choose the Right Platform for Mobile App Attribution and Analytics
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
AppsFlyer Customer wins, Customer success stories, Case studies
How does AppsFlyer address your Engagement Management Challenges?
What Are the key features of AppsFlyer for Advertisement?
How does AppsFlyer facilitate Campaign Management?
How can AppsFlyer enhance your Channel Marketing process?
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning |
|
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
|
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Richard Fenning Digital Marketing Specialist RecargaPay |
In marketing, information is power. When we were charged for in-app events, we were reluctant to measure all the events we needed. This meant that we had less data to drive decision making. Testimonial By Richard Fenning |
|
Tamar Kassoff Sr. Director of User Acquisition Varo |
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
|
Mariana Botero Head of Digital Advertising Rappi |
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero |
Rosetta Stone - Education - Large
Nykaa - Retail - Large
Rapido - Transportation/Trucking/Railroad - Large
Albertsons - Retail - Very Large
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities
AppsFlyer and NAVER have announced a new audience integration aimed at enhancing digital marketing capabilities. This collaboration will allow marketers to leverage advanced audience segmentation and targeting, improving campaign effectiveness and ROI.
AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey
AppsFlyer has launched Web Performance Measurement, enhancing its Modern Marketing Cloud by integrating mobile-grade attribution and optimization signals for web campaigns. This new feature provides marketers with a unified view of performance across web and mobile, eliminating data silos and optimizing cross-platform conversions. The solution offers real-time conversion signals, unified reporting, and a complete ROAS picture, enabling smarter marketing decisions.
AppsFlyer Adds Experian, Facteus to Tackle Ad Data Void
AppsFlyer has expanded its Signal Hub marketplace by integrating data from Experian, Facteus, and Attain. This partnership enhances AppsFlyer's platform with extensive purchase and identity intelligence, helping marketers build precise, privacy-compliant audiences. The collaboration aims to address challenges from privacy regulations and third-party cookie deprecation, offering a robust solution for performance marketing across major advertising networks.
AppsFlyer Expands Signal Hub with Experian, Facteus, and Attain, Bringing Purchase and Identity Intelligence to Audience Activation
AppsFlyer has expanded its Signal Hub by integrating data from Experian, Facteus, and Attain. This enhancement aims to provide marketers with enriched purchase and identity intelligence, helping them navigate signal loss and privacy challenges more effectively.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
What solutions does AppsFlyer provide for Social Media Management?