AppsFlyer Overview

AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.

Other use cases:

  • Social Media Management
  • Channel Marketing
  • Collaboration
  • Media Buying
  • Sending & Publishing Communications
  • Training & Onboarding
  • Creative Agency
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Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Launch New Products
  • Build Brand Awareness
  • Scale Best Practices
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AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data

AppsFlyer works with different mediums / channels such as Mobile. and Social Media.

AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.

Reviews

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games." - Anthony Cross

AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, Calibermind, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.

Popular Business Setting

for AppsFlyer

Top Industries

  • Internet
  • Information Technology and Services
  • Financial Services

Popular in

  • Enterprise
  • Mid Market
  • Small Business

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

AppsFlyer Customer wins, Customer success stories, Case studies

How does AppsFlyer facilitate Engagement Management?

What solutions does AppsFlyer provide for Campaign Management?

How can AppsFlyer enhance your Social Media Management process?

How does AppsFlyer facilitate Channel Marketing?

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza
AppsFlyer testimonial

Mariana Botero

Head of Digital Advertising

Rappi
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross
AppsFlyer testimonial

Iago Novoa Zarauza

Head of Business Intelligence

Letgo
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza
AppsFlyer testimonial

Mariana Botero

Head of Digital Advertising

Rappi
AppsFlyer’s unified dashboards, deep integrations, and customer service provided the Rappi team with the clarity and insights we needed to become the market leaders we are today. Testimonial By Mariana Botero

Varo - Finance

Varo used AppsFlyer to measure every step in their mobile customer journey. They needed to track key events and reduce friction for new banking customers. AppsFlyer integrated with over 8,000 partner...s, making data sharing easy across Varo's tech stack. The solution helped Varo spot and stop financial fraud by linking risky behavior to marketing campaigns. Data Locker let Varo store and manage data securely, supporting reports for user acquisition and fraud protection. All teams at Varo could access clear, actionable insights to drive growth.

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Supersonic from Unity - Gaming

AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges balancing in-app ad and in-app purchase monetization... while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.

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bigbasket - Shopping

AppsFlyer Smart Banners helped bigbasket move more users from their mobile website to their app. The challenge was to get new users to try the service, as trial orders are more likely on the app. big...basket used Smart Banners and OneLink deep-linking to run web-to-app campaigns and track installs and orders. Web-to-app installs increased by 3x. First orders from these users doubled. The campaign made a big impact on revenue and user engagement.

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ABI Games Studio - Gaming

AppsFlyer helped ABI Games Studio improve ad campaign results after iOS 14.5 changes. ABI used AppsFlyer’s measurement suite and APIs to get a full view of performance data. The solution integrated w...ith Apple Search Ads and delivered accurate, timely data. ABI cut effective cost per install by 20%-40% and increased click-to-install conversion rates by 13%. The team now plans to increase its ad budget by 50% due to better results and more reliable data.

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Kolibri Games - Gaming

Kolibri Games used AppsFlyer to scale user acquisition for their mobile games. They needed better insight into player acquisition and faced challenges with data analysis and transparency. AppsFlyer p...rovided an intuitive dashboard, customizable reporting, and strong fraud protection. Kolibri Games gained detailed user journey analysis and clean data, helping them grow to over 100 million downloads. The support team at AppsFlyer was proactive and made partner integration easy.

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Hopper - Travel

AppsFlyer helped Hopper automate mobile marketing. Hopper needed to create thousands of custom ads and manage campaigns across many partners. AppsFlyer gave them real-time, accurate data for attribut...ion and measurement. Hopper built the Hopper Ads Engine to automate budget and creative decisions. This let them triple their marketing spend and increase capacity by 10x, while saving 90% of the time spent creating campaigns. Hopper outperformed bigger competitors without growing their team.

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Return to Growth With Data You Can Trust | AppsFlyer

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Frequently Asked Questions(FAQ)

for AppsFlyer

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Google Analytics and Calibermind are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.
lightning

Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)

Software Failure Risk Guidance

?

for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

AppsFlyer Ltd. News

Product

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

AppsFlyer introduces Incrementality for UA, a feature that measures the causal impact of user acquisition campaigns. This tool integrates causal lift insights with attribution data, enabling marketers to discern true campaign effectiveness. It automates geo-based testing and uses Google's Time-Based Regression for reliable results, helping marketers optimize budgets based on actual growth drivers.

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M&A

AppsFlyer nears $2 billion sale to Apollo and Fortissimo

AppsFlyer is nearing a $2 billion sale to private equity funds Apollo Global Management and Fortissimo. The deal, advised by Goldman Sachs, aligns with AppsFlyer's last valuation. The acquisition aims to boost growth and operational efficiency. AppsFlyer, founded in 2011, has developed technology for app user acquisition analytics and employs around 1,300 people.

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Product

AppsFlyer CEO: "We are exploring strategic and financial partnerships ...

AppsFlyer has launched its Modern Marketing Cloud platform, expanding beyond mobile attribution to offer omnichannel measurement and AI-powered marketing tools. CEO Oren Kaniel highlighted the company's exploration of strategic and financial partnerships to leverage its momentum, with potential investment or sale options being considered. The platform includes AI-driven automation, secure data sharing, and advanced data infrastructure, aiming to enhance marketing decision-making and transparency.

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Product

AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration - Business Wire

AppsFlyer has launched eight new products aimed at enhancing growth measurement, AI automation, and data collaboration. These releases are designed to provide advanced solutions for marketers, enabling them to optimize their strategies and improve decision-making through better data insights.

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AppsFlyer Ltd. Profile

Company Name

AppsFlyer Ltd.

Company Website

//appsflyer.com

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D