AppsFlyer Overview
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile, and Social Media,
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc.
Reviews
"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games." - Anthony Cross
AppsFlyer, Adjust, Kochava, Adobe Marketo Measure (formerly Bizible), LiveRamp, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
Comprehensive Insights on AppsFlyer Use Cases
How can AppsFlyer enhance your Engagement Management process?
What benefits does AppsFlyer offer for Advertisement?
How does AppsFlyer address your Campaign Management Challenges?
What makes AppsFlyer ideal for Channel Marketing?
42+ more Business Use Cases
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza |
|
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Anthony Cross VP User Acquisition, Data Science, & Product Management Big Fish Games |
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
Iago Novoa Zarauza Head of Business Intelligence Letgo |
Not only does OneLink allow us to test, measure, and understand what most effectively drives user conversions, it also enables us to optimize and personalize our owned media campaigns to support more positive user experiences and improve business outcomes. Testimonial By Iago Novoa Zarauza |
|
Abdala Pineda Head of Growth Fondeadora |
Attribution is one of the most important elements to our business, and with AppsFlyer we have the liberty to build our own script. The AppsFlyer Customer Support team in Mexico works closely with my team, and using the simple API integration we now have the opportunity to access and manage user dat...a directly in our data warehouse, unlocking the ability to build real time dashboards and analysis used to provide visibility on our KPI’s performance for the entire organization. |
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
Information Technology and Services
|
Information Technology and Services |
Case Study RappiRead More |
|
Internet
|
Internet |
Case Study LetgoRead More |
Internet
|
Internet |
Case Study DineoutRead More |
Video
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. Feeds
Introducing new horizons in app marketing: beyond app campaigns
The challenge: expanding beyond app-only campaigns The digital ecosystem is vast, with users interacting across a multitude of channels and devices; however, app marketers may often find themselves constrained by the limitations of app-only campaigns, particularly when the web is significantly larger (200+ million active websites, vs. 9 million apps). The dual-click process—from mobile web […]
The post Introducing new horizons in app marketing: beyond app campaigns appeared first on AppsFlyer.
Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
The evolving privacy landscape has reshaped the digital ad industry. The loss of signals that advertisers had relied upon led to unprecedented changes across the industry and meant advertisers no longer had a complete view of their marketing campaign performance and results. As a result, marketers have struggled to generate the same return on ad […]
The post Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution appeared first on AppsFlyer.
WWDC24 and AdAttributionKit: Keep calm and SKAN on
One of the highlights of WWDC23, at least for mobile app marketers, was Apple’s announcement of SKAN 5 and its new re-engagement capabilities. Fast forward one year to WWDC24, and SKAN 5 is not even mentioned. What did come out during the event? Apple introduced new APIs and developer tools—including MarketplaceKit, which allows alternative app […]
The post WWDC24 and AdAttributionKit: Keep calm and SKAN on appeared first on AppsFlyer.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
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