AppsFlyer Overview
AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.
Use Cases
Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using AppsFlyer.
Business Priorities
Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using AppsFlyer.
AppsFlyer Use-Cases and Business Priorities: Customer Satisfaction Data
AppsFlyer works with different mediums / channels such as Mobile. and Social Media.
AppsFlyer's features include Dashboard, Personalization, Fraud Detection, etc. and AppsFlyer support capabilities include 24/7 Support, Email Support, Chat Support, etc. also AppsFlyer analytics capabilities include Analytics, and Custom Reports.
Reviews
"AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable." - Tamar Kassoff
AppsFlyer, Adobe Marketo Measure (formerly Bizible), Adjust, Google Analytics, PixelMe, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Appsflyer provides visibility into performance, scales installs, and maximizes LTV. Data-driven choices are enabled through advanced measurement and deep linking solutions.
Popular Business Setting
for AppsFlyer
Top Industries
- Internet
- Information Technology and Services
- Financial Services
Popular in
- Enterprise
- Mid Market
- Small Business
AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.
Comprehensive Insights on AppsFlyer Use Cases
How does AppsFlyer address your Engagement Management Challenges?
What makes AppsFlyer ideal for Advertisement?
What benefits does AppsFlyer offer for Campaign Management?
How efficiently Does AppsFlyer manage your Channel Marketing?
42+ more Business Use Cases
26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
|
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Tamar Kassoff Sr. Director of User Acquisition Varo |
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff |
|
Anthony Cross VP User Acquisition, Data Science, & Product Management Big Fish Games |
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross |
|
Dyah Wulandari VP Performance Marketing Tiket.com |
We encourage every app marketer to not ignore the problem of ad fraud, but to tackle it in a timely manner. The problem is real and huge and has significant repercussions on the marketing budget and team. Your choice of provider for blocking fraud needs to be a solution recognized by the market as ...the leading one, it must be based on a great amount of data and able to learn over time as fraud always evolves. |
Case Studies
Case Study Fynd
Case Study Fondeadora
Case Study Letgo
Case Study Tiket.com
Case Study RecargaPay
CASE STUDY Nykaa
Video
Return to Growth With Data You Can Trust | AppsFlyer
Frequently Asked Questions(FAQ)
for AppsFlyer
What is AppsFlyer?
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.
It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.
What is AppsFlyer used for?
What are the top features of AppsFlyer?
Who uses AppsFlyer?
What are AppsFlyer alternatives?
Where is AppsFlyer located?
Peers used AppsFlyer for engagement management and advertisement
AppsFlyer Competitors
AppsFlyer Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (36) |
| Analytics | Read Reviews (388) |
| Custom Reports | Read Reviews (480) |
AppsFlyer Integrations
AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AppsFlyer
Software Failure Risk Guidance
?for AppsFlyer
Overall Risk Meter
Top Failure Risks for AppsFlyer
AppsFlyer Ltd. News
Introducing new horizons in app marketing: beyond app campaigns
The challenge: expanding beyond app-only campaigns The digital ecosystem is vast, with users interacting across a multitude of channels and devices; however, app marketers may often find themselves constrained by the limitations of app-only campaigns, particularly when the web is significantly larger (200+ million active websites, vs. 9 million apps). The dual-click process—from mobile web […]
The post Introducing new horizons in app marketing: beyond app campaigns appeared first on AppsFlyer.
Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
The evolving privacy landscape has reshaped the digital ad industry. The loss of signals that advertisers had relied upon led to unprecedented changes across the industry and meant advertisers no longer had a complete view of their marketing campaign performance and results. As a result, marketers have struggled to generate the same return on ad […]
The post Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution appeared first on AppsFlyer.
WWDC24 and AdAttributionKit: Keep calm and SKAN on
One of the highlights of WWDC23, at least for mobile app marketers, was Apple’s announcement of SKAN 5 and its new re-engagement capabilities. Fast forward one year to WWDC24, and SKAN 5 is not even mentioned. What did come out during the event? Apple introduced new APIs and developer tools—including MarketplaceKit, which allows alternative app […]
The post WWDC24 and AdAttributionKit: Keep calm and SKAN on appeared first on AppsFlyer.
IDC Marketscape recognizes AppsFlyer
As the mobile industry develops in complexity, and brands look to tap into additional channels such as Retail Media, Data Collaboration Platforms that are built on Data Clean Rooms enable the audience collaboration brands need to pave the way for growth opportunities. We believe AppsFlyer’s recognition within the IDC Marketscape reflects the vast privacy-centric capabilities our […]
The post IDC Marketscape recognizes AppsFlyer appeared first on AppsFlyer.
AppsFlyer Ltd. Profile
HQ Location
100 1st Street, 25th floor San Francisco, California 94105 USA
Employees
501-1000
Social
Financials
SERIES D
How does AppsFlyer address your Social Media Management Challenges?