Customer stories

Product Business Settings

AppsFlyer is popular in Internet, Information Technology And Services, and Financial Services industries and is widely used by Enterprise, Mid Market, and Small Business.

Integrations

Mobile Marketing
Data Management Platform
Demand Side Platform
Cross Channel Advertising

AppsFlyer Product Overview

AppsFlyer delivers a new standard in marketing attribution with its measurement and deep linking solutions. It provides businesses with visibility into performance metrics, enabling them to scale app installs effectively. By focusing on maximizing Lifetime Value (LTV), AppsFlyer equips marketing teams with the insights needed to make informed, data-driven decisions. Its tools are tailored for forward-thinking teams, offering precise attribution that supports strategic growth and optimization.

How satisfied the customers are with AppsFlyer use-cases

Reviews

"Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games." - Anthony Cross
"AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable." - Tamar Kassoff

AppsFlyer Customer Insights, Testimonials and Case Studies

How can AppsFlyer enhance your Engagement Management process?

How can AppsFlyer optimize your Campaign Management Workflow?

How can AppsFlyer enhance your Social Media Management process?

How does AppsFlyer address your Channel Marketing Challenges?

What is AppsFlyer?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

It offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. It provides accurate data, unmatched privacy, security and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Some of its features include customer journey mapping, attribution modeling, audience segmentation, cross-device measurement, and more. It provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more.

What is AppsFlyer used for?

AppsFlyer is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Customer Life Time Value by Engagement Management, Advertisement and Campaign Management .

What are the top features of AppsFlyer?

Dashboard, Personalization and Fraud detection are some of the top features of AppsFlyer.

Who uses AppsFlyer?

AppsFlyer is used by Internet, Information Technology And Services and Financial Services among other industries.

What are AppsFlyer alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Google Analytics and Calibermind are popular alternatives for AppsFlyer.

Where is AppsFlyer located?

AppsFlyer is headquartered at 100 1st Street, 25th floor San Francisco, California 94105 USA.

26 buyers and buying teams have used Cuspera to assess how well AppsFlyer solved their Marketing Attribution needs. Cuspera uses 3129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross
AppsFlyer testimonial

Tamar Kassoff

Sr. Director of User Acquisition

Varo
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff
AppsFlyer testimonial

Fynd
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd
CUSTOMERS TESTIMONIALS
AppsFlyer testimonial

Anthony Cross

VP User Acquisition, Data Science, & Product Management

Big Fish Games
Upgrading to AppsFlyer was a game changer for us. Comprehensive data provided by AppsFlyer is the north star for our growth team, enabling us to make better marketing decisions across our portfolio of games. Testimonial By Anthony Cross
AppsFlyer testimonial

Tamar Kassoff

Sr. Director of User Acquisition

Varo
AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable. Testimonial By Tamar Kassoff
AppsFlyer testimonial

Fynd
AppsFlyer’s real-time attribution and analytics, combined with their deep partner integrations and retargeting capabilities have improved every element of our marketing and communications. Testimonial By Fynd

Supersonic from Unity - Gaming

AppsFlyer ROI360 and Meta VO IAA helped Supersonic from Unity boost return on ad spend (ROAS) and expand market reach. Supersonic faced challenges balancing in-app ad and in-app purchase monetization... while scaling on Meta Ads. By using Meta’s Value Optimization for In-App Ads and AppsFlyer’s measurement tools, Supersonic refined its user acquisition strategy. The company saw a 42% increase in day 7 ROAS, 53% of spend driven by optimized campaigns in six months, and a 4x increase in installs.

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Rocket Studio - Gaming - Medium

AppsFlyer's Predict solution helped Rocket Studio boost revenue by 6x. The Vietnamese gaming company faced challenges with iOS campaign measurement after SKAdNetwork changes. Using predictive analyti...cs and working with Facebook Gaming, they improved user acquisition and campaign optimization. The team saw a 42% rise in day 7 ROAS and received predicted values within 24 hours. This led to better targeting and higher returns.

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Wolt - Food & Beverages

AppsFlyer Incrementality helped Wolt measure and improve their marketing campaigns. Wolt saved 50% of the time and resources on incrementality testing. They grew their remarketing budget by 10 times.... Wolt now runs an average of 15 incrementality tests per month. The solution helped Wolt reengage users and increase order frequency. Wolt covered all 23 active markets with these tests.

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VSCO - Consumer Electronics

Appsflyer helped VSCO improve its marketing with deep linking and attribution tools. VSCO used the OneLink suite to track over 600 links across paid and owned media. The team achieved a 33% conversio...n rate for web-to-app and 20% for referral-to-app. Appsflyer enabled VSCO to beat customer acquisition cost goals. The solution created a single source of truth for campaign performance.

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BitMango - Gaming

BitMango used AppsFlyer's ROI360 measurement suite to improve their mobile game marketing. They needed more detailed cost and ad revenue data to optimize user acquisition. ROI360 gave them real-time ...access to granular data, saving development time and helping marketers make faster decisions. BitMango increased their ROAS by 57% by day 14 and shortened their optimization cycle from two to three weeks to just one week. This led to better campaign performance and more accurate forecasting.

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fuboTV - Entertainment

AppsFlyer's People-Based Attribution helped fuboTV connect user journeys across mobile, web, and connected TV. The team wanted to lower user acquisition costs and improve ROI by driving subscriptions... from their website. AppsFlyer let them see the full customer journey and combine data from different sources. fuboTV saw a 15% reduction in cost per install (CPI) on Android and iOS. They also improved budget allocation efficiency by 20%.

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Return to Growth With Data You Can Trust | AppsFlyer

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Peers used AppsFlyer for engagement management and advertisement

AppsFlyer Competitors

AppsFlyer Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.86/5 ★

Read Reviews (36)
Analytics

4.43/5 ★

Read Reviews (388)
Custom Reports

3.92/5 ★

Read Reviews (480)

AppsFlyer Integrations

AppsFlyer integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.15/5 ★

Read Reviews (164)
Data Import

3.69/5 ★

Read Reviews (261)

Onesignal

4.68 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

CleverTap

4.51 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Braze

4.39 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Snowplow

4.41 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Vserv

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for AppsFlyer

Apollo.io platform

4.45 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Cisco Workplace Analytics

3.92 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Canva

4.69 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Cision Media Monitoring

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Salesforce Marketing Cloud

4.22 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for AppsFlyer

Overall Risk Meter

Low Medium High

Top Failure Risks for AppsFlyer

AppsFlyer Ltd. News

Product
 

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

AppsFlyer introduces Incrementality for UA, a feature that measures the causal impact of user acquisition campaigns. This tool integrates causal lift insights with attribution data, enabling marketers to discern true campaign effectiveness. It automates geo-based testing and uses Google's Time-Based Regression for reliable results, helping marketers optimize budgets based on actual growth drivers.

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M&A
 

AppsFlyer nears $2 billion sale to Apollo and Fortissimo

AppsFlyer is nearing a $2 billion sale to private equity funds Apollo Global Management and Fortissimo. The deal, advised by Goldman Sachs, aligns with AppsFlyer's last valuation. The acquisition aims to boost growth and operational efficiency. AppsFlyer, founded in 2011, has developed technology for app user acquisition analytics and employs around 1,300 people.

Read more →
Product
 

AppsFlyer CEO: "We are exploring strategic and financial partnerships ...

AppsFlyer has launched its Modern Marketing Cloud platform, expanding beyond mobile attribution to offer omnichannel measurement and AI-powered marketing tools. CEO Oren Kaniel highlighted the company's exploration of strategic and financial partnerships to leverage its momentum, with potential investment or sale options being considered. The platform includes AI-driven automation, secure data sharing, and advanced data infrastructure, aiming to enhance marketing decision-making and transparency.

Read more →
Product
 

AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration - Business Wire

AppsFlyer has launched eight new products aimed at enhancing growth measurement, AI automation, and data collaboration. These releases are designed to provide advanced solutions for marketers, enabling them to optimize their strategies and improve decision-making through better data insights.

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AppsFlyer Ltd. Profile

Company Name

AppsFlyer Ltd.

Company Website

//appsflyer.com

Year Founded

2011

HQ Location

100 1st Street, 25th floor San Francisco, California 94105 USA

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D