Google Analytics Overview

Google Analytics offers tools to measure advertising ROI and analyze data from various platforms to make informed business decisions. GA4 enhances tracking of market trends and customer behavior, aiding in customer retention.

Use Cases

Customers recommend Social Media Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Google Analytics.

Other use cases:

  • Campaign Management
  • Communication Management
  • Content Management
  • Digital Marketing
  • Funnel Analysis
  • Lead Analytics
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Analytics.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Reduce Bounce
  • Improve Brand Engagement
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Stakeholder Relations
  • Manage Risk
  • Improve Visibility
  • Improve Navigation
  • Shorten Ramp Up Time
  • Increase Average Basket Value
  • Improve Consistency
See all business priorities See less business priorities

Google Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Google Analytics works with different mediums / channels such as Social Media. and Website.

Google Analytics's features include Dashboard, SEO, SEM, etc. and Google Analytics support capabilities include AI Powered, Chat Support, Phone Support, etc. also Google Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app." - Christian Ordaz

Google Analytics, TWIPLA, Klipfolio, Broadstreet, VBOUT, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Analytics

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Google Analytics is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Google Analytics Use Cases

How efficiently Does Google Analytics manage your Social Media Management?

Why is Google Analytics the best choice for Engagement Management?

How can Google Analytics enhance your Campaign Management process?

How does Google Analytics facilitate Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Google Analytics solved their Digital Analytics needs. Cuspera uses 139168 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Analytics testimonial

Christian Ordaz

Head of Marketing

Claro Shop
Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. Testimonial By Christian Ordaz
Google Analytics testimonial

Mona Ataya

CEO and Founder

Mumzworld
InfoTrust cleaned up our Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs. Testimonial By Mona Ataya
Google Analytics testimonial

Ashleigh Bunn

Director of Digital Analytics

American Cancer Society
The insights we’ve gained from Analytics and working with Search Discovery continue to positively influence our business decisions.  Not only are our marketing decisions well-informed, but our digital content is driven by user experience and engagement. We’re looking to the future with enthusia...sm and optimism.

Testimonial By Ashleigh Bunn
CUSTOMERS TESTIMONIALS
Google Analytics testimonial

Christian Ordaz

Head of Marketing

Claro Shop
Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. Testimonial By Christian Ordaz
Google Analytics testimonial

Mona Ataya

CEO and Founder

Mumzworld
InfoTrust cleaned up our Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs. Testimonial By Mona Ataya
Google Analytics testimonial

Ashleigh Bunn

Director of Digital Analytics

American Cancer Society
The insights we’ve gained from Analytics and working with Search Discovery continue to positively influence our business decisions.  Not only are our marketing decisions well-informed, but our digital content is driven by user experience and engagement. We’re looking to the future with enthusia...sm and optimism.

Testimonial By Ashleigh Bunn

Case Studies

NA

CASE STUDY JS Bank

JS Bank used ChromeOS, Google Workspace, and Google Cloud to modernize its IT. The bank moved from a complex Microsoft setup to a unified Google ecosystem. This change cut the IT team needed for Chro...meOS by 40%. Daily support tickets dropped by 50%. JS Bank now has 90% standardization across endpoints. Security and employee productivity improved. The bank is now ready for more AI and innovation.

Read more →
NA

CASE STUDY Vidio

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

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CASE STUDY Shieldbase AI

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, ...search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

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CASE STUDY HubX

HubX used Hyperdisk ML from Google Cloud to speed up AI model loading. They cut pod startup times from 30 minutes to under 1 minute, a 30x improvement. GPU compute costs dropped by 20% and cost per i...mage fell by 45%. Users now get results in seconds, not minutes. HubX can scale quickly and serve large AI models reliably, supporting millions of users.

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CASE STUDY SOMIN

SOMIN uses Gemini 2.5 Pro on Google Cloud to speed up marketing analysis and idea generation. The platform cuts campaign planning and creative analysis time from days to just 13 minutes. SOMIN now me...ets strict SLAs, delivering client analysis within 24 hours. Their AI delivers 3x more accurate clickthrough rate predictions. Time spent on campaign planning, pitching, and creative analysis is reduced by up to 12 times.

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NA

CASE STUDY Edsy

Edsy uses Google Cloud to improve English education in Thailand. The company moved from multiple cloud providers to Google Cloud for better reliability and growth. With Cloud Run, Pub/Sub, BigQuery, ...and Gemini LLMs, Edsy now answers over 1 million student support requests daily. The unified cloud setup helps developers work faster and lets teachers focus more on students. AI tools help create new learning content quickly and give students better feedback.

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Video

Platform that collects data from your websites and apps

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Analytics

What is Google Analytics?

Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions.

It is a web analytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Key features of Google Analytics are - enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allow to follow the path taken by visitors in their interaction with customers, and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.

What is Google Analytics used for?

Google Analytics is a Digital Analytics Software mainly used by its customers to Acquire Customers and Improve ROI by Social Media Management, Advertisement and Engagement Management .

What are the top features of Google Analytics?

Dashboard, SEO and SEM are some of the top features of Google Analytics.

Who uses Google Analytics?

Google Analytics is used by Marketing And Advertising, Information Technology And Services and Computer Software among other industries.

What are Google Analytics alternatives?

TWIPLA, Klipfolio, Broadstreet and VBOUT are popular alternatives for Google Analytics.

Where is Google Analytics located?

Google Analytics is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Analytics for social media management and advertisement

Google Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (329)
Analytics

3.58/5 ★

Read Reviews (41985)
Custom Reports

3.52/5 ★

Read Reviews (46154)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (329)
Analytics

3.58/5 ★

Read Reviews (41985)
Custom Reports

3.52/5 ★

Read Reviews (46154)

Google Analytics Integrations

Google Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.43/5 ★

Read Reviews (10942)
Data Export

3.24/5 ★

Read Reviews (4275)

Few API Integrations for Google Analytics

Zoho Projects

4.31 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tubular

4.84 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Expensify

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Gong

4.73 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

iContact

4.28 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Analytics

Google LLC News

Partnership

Salesforce, Google enhance Agentforce 360 with Gemini AI

Salesforce and Google have expanded their partnership to integrate Google's Gemini AI models with Salesforce's Agentforce 360 platform. This integration enhances multimodal intelligence, hybrid reasoning, and process automation across enterprise sales and IT services. It also extends Salesforce's Gemini integration to Google Workspace applications, improving interoperability and workflow continuity. The collaboration supports open standards and includes joint efforts on contact center solutions and data federation.

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Partnership

JumpCloud and Google Workspace to Launch New Cloud Productivity Solution for Enterprises

JumpCloud and Google Workspace to Launch New Cloud Productivity Solution for Enterprises

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Product

Google releases improved AI video model Veo 3.1

Google has released Veo 3.1, an enhanced AI video model with improved audiovisual quality and prompt comprehension. The update includes new features for the AI filmmaking tool, Flow, such as granular editing control and the ability to add or remove objects in videos. Veo 3.1 will be integrated into Flow, the Gemini app, Vertex AI, and accessible via Gemini APIs.

Read more →
Product

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Google has updated its Voice Search technology to use Speech-to-Retrieval (S2R), which processes spoken queries directly without converting them to text first. This advancement enhances search speed and accuracy by eliminating errors from the speech recognition phase. The S2R technology is now live and supports multiple languages, marking a significant shift in Google's approach to voice search.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A