Google Analytics Overview
Google Analytics offers tools to measure advertising ROI and analyze data from various platforms to make informed business decisions. GA4 enhances tracking of market trends and customer behavior, aiding in customer retention.
Use Cases
Customers recommend Social Media Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Google Analytics.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Analytics.
Google Analytics Use-Cases and Business Priorities: Customer Satisfaction Data
Google Analytics works with different mediums / channels such as Social Media. and Website.
Google Analytics's features include Dashboard, SEO, SEM, etc. and Google Analytics support capabilities include AI Powered, Chat Support, Phone Support, etc. also Google Analytics analytics capabilities include Analytics, and Custom Reports.
Reviews
"We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties." - Esteban Bascur Heredia
Google Analytics, TWIPLA, Klipfolio, Broadstreet, VBOUT, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Google Analytics
Top Industries
- Marketing and Advertising
- Information Technology and Services
- Computer Software
Popular in
- Small Business
- Mid Market
- Enterprise
Google Analytics is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Google Analytics Use Cases
How efficiently Does Google Analytics manage your Advertisement?
What Are the key features of Google Analytics for Engagement Management?
What benefits does Google Analytics offer for Campaign Management?
What Are the key features of Google Analytics for Communication Management?
89+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Google Analytics solved their Digital Analytics needs. Cuspera uses 139168 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties. Testimonial By Esteban Bascur Heredia |
|
Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. Testimonial By Kai Tsang |
|
Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. Testimonial By Christian Ordaz |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Esteban Bascur Heredia Manager of Marketing Technology Walmart Chile |
We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Analytics 4 properties. Testimonial By Esteban Bascur Heredia |
|
Kai Tsang Senior Director Digital Customer Experience McDonald’s Hong Kong |
Google Analytics 4’s machine learning capabilities allow us to transform our digital advertising strategy efficiently and effectively by leveraging its out–of-the-box solution. Testimonial By Kai Tsang |
|
Christian Ordaz Head of Marketing Claro Shop |
Our transition to Google Analytics 4 helped us gain a deeper understanding of our users across web and app. Testimonial By Christian Ordaz |
Case Studies
Case Study Mumzworld
Case Study Walmart Chile
Case Study Claro Shop
Case Study American Cancer Society
Case Study McDonald’s Hong Kong
Case Study American Cancer Society
Video
Platform that collects data from your websites and apps
Frequently Asked Questions(FAQ)
for Google Analytics
What is Google Analytics?
Google Analytics is a web analytics service that provides tools and solutions to allow businesses to measure advertising ROI, and analyze data from various social networking sites and applications to make business decisions.
It is a web analytics service provided by Google to help companies understand how customers engage with their website, transform business through insights, drive better decisions with e-commerce and track goal and data-driven success metrics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Key features of Google Analytics are - enhanced e-commerce, goals, and analytics intelligence. Enhanced e-commerce helps to provide insights into shopping activity; goals allow to follow the path taken by visitors in their interaction with customers, and analytics intelligence is powered by machine learning algorithms to help provide relevant insights obtained from data.
What is Google Analytics used for?
What are the top features of Google Analytics?
Who uses Google Analytics?
What are Google Analytics alternatives?
Where is Google Analytics located?
Peers used Google Analytics for social media management and advertisement
Google Analytics Competitors
Google Analytics Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (329) |
| Analytics | Read Reviews (41985) |
| Custom Reports | Read Reviews (46154) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (329) |
| Analytics | Read Reviews (41985) |
| Custom Reports | Read Reviews (46154) |
Google Analytics Integrations
Google Analytics integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Google Analytics
Software Failure Risk Guidance
?for Google Analytics
Overall Risk Meter
Top Failure Risks for Google Analytics
Google LLC News
KPMG Invests $100M in Google Cloud Alliance to Accelerate Enterprise Adoption of AI
KPMG invests $100M in Google Cloud to enhance AI adoption through their alliance.
AI can improve work life and boost economy, Google UK boss says - Alloa Advertiser
Artificial intelligence tools can help “improve the lives� of UK workers and boost the economy, the managing director of Google UK and Ireland has ...
ChatGPT maker OpenAI wants to compete with Google with its new AI-powered search ...
Microsoft-backed AI giant OpenAI has announced its entry into the search market with SearchGPT, an AI-powered search engine designed to provide ...
Google: Brand advertising push fuelling YouTube growth - Marketing Week
Brand advertising - rather than direct response - driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
Google LLC Profile
Company Name
Google LLC
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
How efficiently Does Google Analytics manage your Social Media Management?