Adobe Marketo Measure (formerly Bizible) Overview
Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.
Use Cases
Customers recommend Channel Marketing, Campaign Management, Account Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Measure (formerly Bizible).
Business Priorities
Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Adobe Marketo Measure (formerly Bizible).
Adobe Marketo Measure (formerly Bizible) Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Marketo Measure (formerly Bizible)'s features include Dashboard, SEM, Personalization, etc.
Reviews
"...We have had trouble doing account-based reporting and measuring attribution to specific marketing tactics and campaigns...." Peer review by Guido B., Marketing and Advertising
Adobe Marketo Measure (formerly Bizible), Attribution, Full Circle Insights, AppsFlyer, Adjust, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Marketo Measure (formerly Bizible)
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Measure (formerly Bizible) is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.
Comprehensive Insights on Adobe Marketo Measure (formerly Bizible) Use Cases
What makes Adobe Marketo Measure (formerly Bizible) ideal for Channel Marketing?
What benefits does Adobe Marketo Measure (formerly Bizible) offer for Campaign Management?
How does Adobe Marketo Measure (formerly Bizible) facilitate Account Management?
What Are the key features of Adobe Marketo Measure (formerly Bizible) for Engagement Management?
How can Adobe Marketo Measure (formerly Bizible) optimize your Advertisement Workflow?
42+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Frequently Asked Questions(FAQ)
for Adobe Marketo Measure (formerly Bizible)
What is Adobe Marketo Measure (formerly Bizible)?
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
What is Adobe Marketo Measure (formerly Bizible) used for?
What are the top features of Adobe Marketo Measure (formerly Bizible)?
Who uses Adobe Marketo Measure (formerly Bizible)?
What are Adobe Marketo Measure (formerly Bizible) alternatives?
Where is Adobe Marketo Measure (formerly Bizible) located?
Peers used Adobe Marketo Measure (formerly Bizible) for channel marketing and campaign management
Adobe Marketo Measure (formerly Bizible) Competitors
Adobe Marketo Measure (formerly Bizible) Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
Adobe Marketo Measure (formerly Bizible) Integrations
Adobe Marketo Measure (formerly Bizible) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Adobe Marketo Measure (formerly Bizible)
Software Failure Risk Guidance
?for Adobe Marketo Measure (formerly Bizible)
Overall Risk Meter
Top Failure Risks for Adobe Marketo Measure (formerly Bizible)
Adobe Inc. News
Adobe : and benny blanco Collaborate to Help Small Businesses Build their Brands with ...
Adobe teams up with benny blanco to support small businesses in brand-building using Adobe Express.
Revolutionary Tech Shake-Up: How Adobe's New AI Tools Could Change the Creative ...
Adobe introduces AI tools to enhance creativity and ensure fair compensation for artists, revolutionizing the creative industry by enriching, not replacing, creative talent.
CNCF Presents Top End User Award to Adobe - Yahoo Finance
Adobe received the Top End User Award from CNCF, highlighting its industry recognition.
Adobe Inc. Profile
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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