Adobe Marketo Measure (formerly Bizible) Overview
Adobe Marketo Measure, formerly Bizible, offers B2B marketing attribution and revenue planning by unifying behavioral and ad data with sales outcomes. It provides insights for optimizing marketing efforts and maximizing revenue growth.
Use Cases
Customers recommend Channel Marketing, Campaign Management, Account Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Measure (formerly Bizible).
Business Priorities
Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Adobe Marketo Measure (formerly Bizible).
Adobe Marketo Measure (formerly Bizible) Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Marketo Measure (formerly Bizible)'s features include Dashboard, SEM, Personalization, etc. and Adobe Marketo Measure (formerly Bizible) support capabilities include Email Support, Phone Support, AI Powered, etc. also Adobe Marketo Measure (formerly Bizible) analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Since implementing Bizible we are able to measure ROI on all our marketing advertising dollars from email, social, display, SEM, and cost per lead...." Peer review by User
Adobe Marketo Measure (formerly Bizible), Adjust, PixelMe, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Marketo Measure (formerly Bizible)
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Measure (formerly Bizible) is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.
Comprehensive Insights on Adobe Marketo Measure (formerly Bizible) Use Cases
What makes Adobe Marketo Measure (formerly Bizible) ideal for Channel Marketing?
What solutions does Adobe Marketo Measure (formerly Bizible) provide for Campaign Management?
What solutions does Adobe Marketo Measure (formerly Bizible) provide for Account Management?
How does Adobe Marketo Measure (formerly Bizible) facilitate Engagement Management?
How can Adobe Marketo Measure (formerly Bizible) optimize your Advertisement Workflow?
42+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Measure (formerly Bizible) solved their Marketing Attribution needs. Cuspera uses 1617 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Frequently Asked Questions(FAQ)
for Adobe Marketo Measure (formerly Bizible)
What is Adobe Marketo Measure (formerly Bizible)?
Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.
This software unifies behavioral and Ad data with sales outcomes and machine learning as to make the right marketing decisions. It features Multi-touch Attribution, Account-based measurement, Custom Attribution Modeling, Full Funnel insights, Events & conferences tracking and Ad network integration.
It provides data and insights to make smart, data-driven decisions that power revenue growth. It brings predictive account-based marketing(ABM) Analytics built from behavioral data with lead-to-account mapping and data science, to engage predictive accounts and effectively prioritize time and budgets.
What is Adobe Marketo Measure (formerly Bizible) used for?
What are the top features of Adobe Marketo Measure (formerly Bizible)?
Who uses Adobe Marketo Measure (formerly Bizible)?
What are Adobe Marketo Measure (formerly Bizible) alternatives?
Where is Adobe Marketo Measure (formerly Bizible) located?
Peers used Adobe Marketo Measure (formerly Bizible) for channel marketing and campaign management
Adobe Marketo Measure (formerly Bizible) Competitors
Adobe Marketo Measure (formerly Bizible) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (200) |
| Custom Reports | Read Reviews (265) |
Adobe Marketo Measure (formerly Bizible) Integrations
Adobe Marketo Measure (formerly Bizible) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Adobe Marketo Measure (formerly Bizible)
Software Failure Risk Guidance
?for Adobe Marketo Measure (formerly Bizible)
Overall Risk Meter
Top Failure Risks for Adobe Marketo Measure (formerly Bizible)
Adobe Inc. News
LTIMindtree and Adobe launch AI - led marketing unit BlueVerse CraftStudio
LTIMindtree and Adobe have launched BlueVerse CraftStudio, an AI-led marketing unit aimed at enhancing marketing operations. This collaboration integrates Adobe's AI-powered tools, such as Creative Cloud and Firefly Services, with LTIMindtree's marketing expertise. The initiative aims to streamline marketing processes, improve campaign effectiveness, and reduce time-to-market by over 50%, thus supporting revenue generation and efficiency for clients.
Adobe growth through AI and subscription
Adobe's Q2 2025 results show strong growth driven by its creative and experience cloud platforms and the adoption of generative AI tools like Firefly. The company launched the LLM Optimizer in June 2025, enhancing brand visibility and customer engagement. Subscription revenue, particularly from Creative Cloud and Document Cloud, continues to drive sustainability and long-term growth.
Adobe ( ADBE ) Launches Agent Orchestrator to Scale AI - Powered Marketing
Adobe has launched Agent Orchestrator, a tool designed to enhance AI-powered marketing capabilities.
Adobe Express and Box Partner to Bring Industry-Leading Creativity and AI Tools to Businesses - Adobe
Adobe Express and Box are working together to provide creative and AI tools for businesses.
Adobe Inc. Profile
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
