Attribution Overview

Attribution is a marketing attribution software designed to deliver actionable insights across B2B, SaaS, e-commerce, and marketplaces. It helps businesses understand the impact of their marketing efforts by accurately tracking and analyzing customer interactions. With a focus on optimizing marketing budgets, Attribution provides detailed reports that align with financial goals. This tool is trusted by over 1,000 companies for its reliability in offering precise attribution data. A standout feature is its ability to dive deep into attribution mechanics, ensuring that every marketing dollar is effectively utilized.

Use Cases

Customers recommend Advertisement, Channel Marketing, Account Management, as the business use cases that they have been most satisfied with while using Attribution.

Other use cases:

  • Ad Retargeting
  • Forecasting
  • Engaging And Following Up
  • Social Media Management
  • Campaign Management
  • Digital Marketing
  • Playbook Creation
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Attribution.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Launch New Products
  • Improve Visibility
  • Build Brand Awareness
  • Scale Best Practices
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Attribution Use-Cases and Business Priorities: Customer Satisfaction Data

Attribution works with different mediums / channels such as Offline. Omnichannel. Events etc.

Attribution's features include SEM, Dashboard, and SEO. and Attribution support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Attribution analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Once you get going with ads and have the platform set up, it works great...." Peer review by Michelle B, Product Marketing Manager, Computer Software

Peer review evidence (same sources as the product rating summary)

"...The Heap integration provides the visit and conversion information (including metadata) that Attribution uses to compute the return on your advertising efforts...." Heap Partners with Attribution to Help Companies Acquire More Customers That are Worth Retaining
"...However with Attribution, we are able to see the level of influence each marketing channel has on each other...." Peer review by Qiana S, Marketing Operations Analyst
"...See a unified view of the revenue impact of your ABM-specific tactics including content, paid media, email, events, direct mail, and outbound sales...." Solution B2B

Attribution, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, AppsFlyer, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Attribution drives growth by providing unified marketing data, intelligent insights, and smart automation. It offers advanced multi-touch attribution, tracking campaign spending and customer histories to maximize ROI.

Popular Business Setting

for Attribution

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Attribution is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

Attribution Customer wins, Customer success stories, Case studies

How does Attribution facilitate Channel Marketing?

Why is Attribution the best choice for Account Management?

How efficiently Does Attribution manage your Forecasting?

32 buyers and buying teams have used Cuspera to assess how well Attribution solved their Marketing Attribution needs. Cuspera uses 547 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Vendr - Information Technology And Services - Information Technology and Services

Attribution helped Vendr save 2-3 days each month by automating marketing analytics. Vendr used Attribution to track complex user journeys and measure channel effectiveness. The platform replaced man...ual data work in Snowflake and provided instant insights. Vendr saw an 8.6x increase in ROAS and saved six months of engineering time. Teams now use Attribution dashboards for fast, actionable data.

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Superfiliate - Marketing And Advertising - Marketing and Advertising

Superfiliate integrated Attribution to help enterprise customers connect influencer marketing data to full-funnel analytics. The integration saved customers 20 hours per month on manual reporting. Br...ands using Superfiliate saw a 40% increase in conversion rate. Superfiliate expanded their target market to companies with up to $400M ARR. The solution eliminated data silos and improved engagement and retention.

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Livestorm - Information Technology And Services - Information Technology and Services

Attribution helped Livestorm triple their ROAS in one year by eliminating underperforming ads. The platform saved Livestorm 240 hours each year on manual analysis and cut marketing spend by over $360...,000. Livestorm used Attribution’s marketing analytics to map the full customer journey and optimize ad spend. They improved their LTV:CAC ratio by 3x using multi-touch attribution and real-time insights. Livestorm continues to rely on Attribution for actionable reporting and growth.

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Explo - Computer Software - Computer Software

Attribution helped Explo save 240 hours each year by unifying marketing data. Explo used Attribution to improve ROAS visibility and cut customer acquisition costs. The platform made it easy to see wh...ich channels worked best, leading to better budget allocation. Explo achieved 20% annual cost savings compared to other solutions. The marketing team now justifies budget increases with clear data from Attribution.

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Fatty15 - Consumer Goods - Consumer Goods

Attribution helped Fatty15, a direct-to-consumer brand, double their marketing budget for 2025 by consolidating fragmented marketing data and providing accurate multi-touch attribution. The platform ...saved Fatty15 over $200,000 per year per data hire and reduced implementation time by 6-8 months compared to building in-house. Attribution revealed a 476.33% ROAS for Microsoft ads and enabled position-based modeling, showing an 8.94% conversion rate for key channels. Fatty15 now makes data-driven decisions, optimizing spend and maintaining positive cash flow.

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Vendr - Information Technology And Services - Information Technology and Services

Attribution helped Vendr save 2-3 days each month by automating marketing analytics. Vendr used Attribution to track complex user journeys and measure channel effectiveness. The platform replaced man...ual data work in Snowflake and provided instant ROAS insights. Vendr avoided six months of engineering time by not building an in-house solution. Attribution's support team customized dashboards for Vendr's unique needs. Vendr now makes faster, data-driven decisions with consolidated analytics.

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Frequently Asked Questions(FAQ)

for Attribution

What is Attribution?

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability. Its funnel conversion and revenue tracking software offers marketers a dashboard snapshot of campaigns, advertising costs and ROI.

Attribution is designed to calculate true ROI or return on ad spend (ROAS), It collects all campaign spending data from the user’s advertising platforms. It can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution also helps users understand the stories of their customers and the events they engaged with, analyzing them as real individuals with histories, and not just numbers on a spreadsheet. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

What is Attribution used for?

Attribution is a Marketing Attribution Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Channel Marketing and Account Management .

What are the top features of Attribution?

SEM, Dashboard and SEO are some of the top features of Attribution.

Who uses Attribution?

Attribution is used by Marketing And Advertising, Information Technology And Services and Computer Software among other industries.

What are Attribution alternatives?

Adobe Marketo Measure (Formerly Bizible), Adjust, Calibermind and AppsFlyer are popular alternatives for Attribution.

Where is Attribution located?

Attribution is headquartered at 145 Corte Madera Town Center #445C.
lightning

Peers used Attribution for advertisement and channel marketing

Attribution Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.22/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (71)
Custom Reports

4.45/5 ★

Read Reviews (56)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.22/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (71)
Custom Reports

4.45/5 ★

Read Reviews (56)

Software Failure Risk Guidance

?

for Attribution

Overall Risk Meter

Low Medium High

Top Failure Risks for Attribution

Attribution News

Partnership

Attribution Named Twilio Segment??s Go-To Partner for Marketing Auditability: A New Era of Revenue Visibility Begins at SIGNAL 2025

Attribution has been named a Preferred Partner by Twilio Segment, enhancing marketing auditability with its multi-touch attribution platform. This partnership allows for co-selling and integration with Segment, offering real-time CAC tracking and campaign efficiency insights. Rocket Lawyer's case study highlighted the platform's impact on growth performance. The integration supports Salesforce, HubSpot, and major ad platforms, providing rapid deployment and actionable insights.

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Partnership

Announcing Our Twilio Segment Preferred Partnership Game-Changer for Attribution & Twilio Segment

Attributionapp.com has been named a Preferred Partner by Twilio Segment, joining Amplitude as recommended platforms for attribution and analytics. This partnership enhances Segment's capabilities by providing real-time multi-touch attribution, enabling businesses to track every channel and conversion path. The collaboration allows for zero-lift implementation and board-ready metrics, transforming customer data into actionable insights. Rocket Lawyer's integration of Attribution with Segment exemplifies the partnership's impact, improving channel clarity and cross-functional alignment.

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Partnership

Attribution App Named One of Two Preferred Partners by Twilio Segment, Solidifying Leadership in Marketing Attribution - PR.com

Attribution has been named one of only two preferred partners by Twilio Segment, enhancing its position in marketing attribution software. This partnership recognizes Attribution's advanced analytics capabilities and integration strength within the Twilio Segment ecosystem, offering marketers improved data-driven insights and streamlined attribution workflows.

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Attribution Profile

Company Name

Attribution

Company Website

https://www.attributionapp.com/

HQ Location

145 Corte Madera Town Center #445C

Employees

1-10

Social

Linkedin

Financials

PRIVATE