Comparison Summary
Introducing Ascent360 and Algonomy
Ascent360, Lytics CDP, Optimizely Data Platform, etc., belong to a category of solutions that help Customer Data Platform, whereas Algonomy, RichRelevance, CSG Xponent, etc., belong to a category of solutions that help Personalization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Ascent360 covers Campaign Management with E-Mail, Engagement Management, Communication Management with E-Mail, Loyalty Management, etc.
Algonomy focuses on Engagement Management, Communication Management, Personalized Marketing, Merchandising, etc.
"Ascent360 has made it possible for Smartwool to get a complete view of our customer, no matter what the touchpoint. " - Sarah Seifert
"With Algonomy Customer Data Platform and Marketing Automation implementation, we are able to better understand our customers and their shopping journeys in fashion. This enables us to easily build micro-segments and create targeted propositions. The... product capabilities helps us get real-time response from various channels, so we can be agile, and send personalized communications to every customer. Right from onboarding to widespread adoption of advanced analytics, Algonomy has been with Future Group to ensure we succeed. " - Jitendra Kanojia
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About
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Make the right real-time decision for each customer with every interaction.
Financials
PRIVATE
Business Need
Total Processes
(we found evidences for)
43
51
Total Goals
(we found evidences for)
12
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Build brand awareness
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Improve ROI
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Increase customer life time value
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Improve digital and social presence
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Improve stakeholder relations
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Improve brand engagement
- See 9 more
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Enhance customer relationships
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Increase customer life time value
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Increase average basket value
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Improve ROI
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Acquire customers
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Increase sales & revenue
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Improve brand engagement
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Launch new products
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Scale best practices
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Improve efficiency
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Improve stakeholder relations
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Enter new markets internationally or locally
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Improve consistency
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Improve digital and social presence
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Establish thought leadership
- See 12 more
Top Channels
Channels Used
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e-mail
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promotions
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offline
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omnichannel
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social media
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website
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on premises
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newsletter
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video
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phone calls
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text SMS
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mobile
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user generated content
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blogs
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point of sale
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causes and charity
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events
- See 14 more
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e-mail
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promotions
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offline
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omnichannel
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social media
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website
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on premises
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newsletter
-
video
-
phone calls
-
text SMS
-
mobile
-
user generated content
-
blogs
-
point of sale
-
causes and charity
-
events
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
