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Aweber vs Rakuten Advertising: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Aweber vs. Rakuten Advertising is based on a specific set of business needs and context. The comparison uses 7620 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Aweber and Rakuten Advertising

Aweber, ConvertKit, Brevo, etc., belong to a category of solutions that help Email Marketing, whereas Rakuten Advertising belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Aweber covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with Website, etc.

Rakuten Advertising focuses on Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Aweber

Focus area

Aweber is better than Rakuten Advertising for

Software Failure Risk

  • low

logo Rakuten Advertising

Focus area

Software Failure Risk

  • medium

About

AWeber: Email Marketing

Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

98

19

Total Goals
(we found evidences for)

15

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring

campaign analytics



contact list management

creating contact list


social media management

managing social media account

social media analytics

scheduling post to social media

engaging on social media


helpdesk management


content management

content publishing


generation of new leads


referral management



sales document management

proposal & quote management



training & onboarding



workflow management





customer feedback management

measuring customer satisfaction


segmentation and targeting




account management


social media marketing


personalized marketing


lifetime value management





products & pricelist management


loyalty management

identify target customers

customise loyalty program



competitive intelligence


subscription management


rating and review management



knowledge management


discount management


relationship management


payment management


conference call management


business development




courses & assessment

create learning path


international marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve efficiency

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Establish thought leadership

  • See 12 more
  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more
  • mobile

  • mobile app

  • promotions

  • user generated content

  • blogs

  • video

  • review sites

  • Yelp

  • offline

  • on premises

  • point of sale

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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No Data

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Business Setting