Overview: Bitly and ShareThis as Content Marketing Category solutions.

Bitly and ShareThis both serve the Content Marketing segment, yet cater to different scales and needs. Bitly excels in robust customization and analytics, appealing to larger enterprises with complex needs. In contrast, ShareThis offers more straightforward solutions, fitting small to mid-sized businesses that focus on social media engagement. Both products promise improved digital presence but deliver through distinct features and support tailored to their target markets.

Bitly and ShareThis: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Bitly focuses on social media management, scheduling, and content sharing to streamline digital communications for businesses, addressing needs for effective online engagement. read more →

ShareThis supports social media management and simple communication tasks, allowing users to manage engagement and content sharing effectively on a smaller scale. read more →

Business Goals

Bitly aims to improve digital presence and ROI, helping enterprises acquire customers and build brand awareness through data-driven insights and social media strategies. read more →

ShareThis is designed to help small to midsize firms acquire customers and grow market share, enhancing customer engagement with efficient social media practices. read more →

Core Features

Bitly offers advanced analytics and custom reports, integrations for seamless data handling, and strong compliance tools ideal for large organizations with detailed reporting needs. read more →

ShareThis provides analytics and ease of migration, focusing on simplified data export and reporting, suitable for smaller teams needing straightforward data insights. read more →

Vendor Support

Bitly provides comprehensive support options including 24/7 availability, accommodating the needs of large enterprises requiring constant access to assistance. read more →

ShareThis offers daily email support, catering to small and mid-level businesses that value simple, yet reliable, assistance channels. read more →

Segments and Industries

Bitly is predominantly used by large enterprises in marketing and advertising sectors, reflecting its capability to meet complex industry-specific requirements. read more →

ShareThis serves smaller enterprises across consumer services and information technology, indicating its alignment with less complex, wide-ranging market demands. read more →

Operational Alignment

Bitly fits into the operational workflows of large enterprises by aiding comprehensive marketing strategies with specialized features tailored for complex environments. read more →

ShareThis integrates smoothly into smaller-scale operations, supporting businesses focusing on core tasks of customer engagement and digital presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Phone Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Bitly and ShareThis

What Are the key features of Bitly and ShareThis for Social Media Management?

Bitly and Sharethis both help social media managers track the performance of content by providing analytics. Bitly offers shorter links to improve the appearance of social media posts, while Sharethis provides customizable social share buttons for websites. Both tools can help understand content sharing patterns, but Sharethis offers more comprehensive analytics, while Bitly faces limitations in exporting reports.

"...This is used primarily by the social media team to accompany posts on specific social media platforms but is also used when sending internal email messages in addition to this...." Peer review by Manager in Social Media

"...I really love that it helps me keep track of where and how much my content is being shared on social media...." Peer review by User

What solutions does Bitly and ShareThis provide for Content Management?

Both tools allow users to shorten long URLs, making it easier to share content. Bitly enables users to customize shortened URLs with meaningful names, while ShareThis focuses on tracking and analyzing content sharing across various social media platforms. Bitly offers a more comprehensive content management solution, including analytics and integration with other platforms. ShareThis, however, provides greater insights into user engagement and social media interactions. Both tools have limitations, such as occasional technical glitches.

"...This is especially useful when sharing an amazon link on a blog so that the long link isn't clogging up the blog space...." Peer review by Anissa C., Founder, Design

"...When I need to get my content shared, instead of bringing in FB, Linkedin and multiple other channel share button, i use Sharethis...." Peer review by Saikat S, Associate Vice President - Product Management, Hospitality

How can Bitly and ShareThis optimize your Advertisement Workflow?

Bitly and Sharethis both help shorten links for advertisements. Bitly helps track the effectiveness of advertisements across various channels. Sharethis focuses on providing advanced digital advertising solutions using audience data and attribution modeling. Sharethis specifically connects to Facebook Ads Manager for advertising tests.

"...The free capabilities of this product are great and work exactly as advertised...." Peer review by James G., Lead Developer, Computer Software

"...RTBiQ can use this proprietary, real-time data to ensure audiences are served advertisements about the topics they care about...." RTBiQ and ShareThis establish data partnership