Overview: Bitly and ShareThis as Content Marketing Category solutions.

Bitly and ShareThis both serve the Content Marketing segment, yet cater to different scales and needs. Bitly excels in robust customization and analytics, appealing to larger enterprises with complex needs. In contrast, ShareThis offers more straightforward solutions, fitting small to mid-sized businesses that focus on social media engagement. Both products promise improved digital presence but deliver through distinct features and support tailored to their target markets.

Bitly: Bitly’s Connections Platform offers robust link management, advanced QR Code features, and a Link-in-bio solution. It is more than a free URL shortener.

ShareThis: ShareThis provides digital data solutions for media planning, targeting, and measurement. Website tools are offered to grow online audiences.

Bitly and ShareThis: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Bitly focuses on social media management, scheduling, and content sharing to streamline digital communications for businesses, addressing needs for effective online engagement. read more →

ShareThis supports social media management and simple communication tasks, allowing users to manage engagement and content sharing effectively on a smaller scale. read more →

Business Goals

Bitly aims to improve digital presence and ROI, helping enterprises acquire customers and build brand awareness through data-driven insights and social media strategies. read more →

ShareThis is designed to help small to midsize firms acquire customers and grow market share, enhancing customer engagement with efficient social media practices. read more →

Core Features

Bitly offers advanced analytics and custom reports, integrations for seamless data handling, and strong compliance tools ideal for large organizations with detailed reporting needs. read more →

ShareThis provides analytics and ease of migration, focusing on simplified data export and reporting, suitable for smaller teams needing straightforward data insights. read more →

Vendor Support

Bitly provides comprehensive support options including 24/7 availability, accommodating the needs of large enterprises requiring constant access to assistance. read more →

ShareThis offers daily email support, catering to small and mid-level businesses that value simple, yet reliable, assistance channels. read more →

Segments and Industries

Bitly is predominantly used by large enterprises in marketing and advertising sectors, reflecting its capability to meet complex industry-specific requirements. read more →

ShareThis serves smaller enterprises across consumer services and information technology, indicating its alignment with less complex, wide-ranging market demands. read more →

Operational Alignment

Bitly fits into the operational workflows of large enterprises by aiding comprehensive marketing strategies with specialized features tailored for complex environments. read more →

ShareThis integrates smoothly into smaller-scale operations, supporting businesses focusing on core tasks of customer engagement and digital presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Phone Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Bitly and ShareThis

How does Bitly and ShareThis address your Social Media Management Challenges?

Bitly and Sharethis both help social media managers track the performance of content by providing analytics. Bitly offers shorter links to improve the appearance of social media posts, while Sharethis provides customizable social share buttons for websites. Both tools can help understand content sharing patterns, but Sharethis offers more comprehensive analytics, while Bitly faces limitations in exporting reports.

"...I do a lot of posting online on social media and bitly has been a life saver when posting lots of links. ...." Peer review by Terra L., Executive Assistant, Banking

"...If done right (and, of course, if the content is compelling), ShareThis will help increase your social shares...." Peer review by Administrator

How can Bitly and ShareThis enhance your Content Management process?

Both tools allow users to shorten long URLs, making it easier to share content. Bitly enables users to customize shortened URLs with meaningful names, while ShareThis focuses on tracking and analyzing content sharing across various social media platforms. Bitly offers a more comprehensive content management solution, including analytics and integration with other platforms. ShareThis, however, provides greater insights into user engagement and social media interactions. Both tools have limitations, such as occasional technical glitches.

"...it was great if i'm sharing content and i wish to shorten the link especially on twitter where they count the number of words. ...." Peer review by Verified Reviewer, Marketing and Advertising

"...This way it made easy to share links to all social media platforms and get the traffic on blog in large numbers...." Peer review by Sumant L, Tech Blogger

How efficiently Does Bitly and ShareThis manage your Advertisement?

Bitly and Sharethis both help shorten links for advertisements. Bitly helps track the effectiveness of advertisements across various channels. Sharethis focuses on providing advanced digital advertising solutions using audience data and attribution modeling. Sharethis specifically connects to Facebook Ads Manager for advertising tests.

"...The Bitly platform has helped us track our promotions across social channels, banner ads, email campaigns and even offline placements...." Peer review by Jason Rosoff, Manager of Partner  Marketing & Distribution, Comedy Central

"...RTBiQ can use this proprietary, real-time data to ensure audiences are served advertisements about the topics they care about...." RTBiQ and ShareThis establish data partnership