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Blackbaud eTapestry vs Higher Logic Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blackbaud eTapestry vs. Higher Logic Marketing Automation is based on a specific set of business needs and context. The comparison uses 4171 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blackbaud eTapestry and Higher Logic Marketing Automation

Blackbaud eTapestry, Blackbaud CRM, Neon CRM, etc., belong to a category of solutions that help CRM, whereas Higher Logic Marketing Automation, Makesbridge, itracMarketer Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blackbaud eTapestry covers Helpdesk Management with Phone Calls, Engagement Management with Offline, Communication Management with E-Mail, Training & Onboarding with Video, etc.

Higher Logic Marketing Automation focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

"To know Meals on Wheels is to love Meals on Wheels. People who know our story connect with us and enjoy giving because they know the impact their donation makes—which is why we have to get better at knowing our donors. " - Annam Manthiram

"Marketing isn’t about making a sale, it’s about building a relationship. To do that, we needed the campaign to be value-focused, rather than sales-focused. We wanted to show the member what they’re entitled to, and how to access it. With our new, au...tomated email campaigns, Higher Logic helps us create those relationships. " - ALEX NUGENT

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blackbaud eTapestry

Focus area

Blackbaud eTapestry is better than Higher Logic Marketing Automation for

Software Failure Risk

  • medium

logo Higher Logic Marketing Automation

Focus area

Software Failure Risk

  • low

About

Blackbaud eTapestry | Nonprofits with simple cloud fundraising and supporter management for growing organizations.

Marketing Automation delivering personalized content and targeted communications

Age

1981

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

55

53

Total Goals
(we found evidences for)

9

10

Top Processes

Evidences indicate better relative satisfaction


helpdesk management


training & onboarding


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


contact list management


campaign management

campaign monitoring


social media management

social media analytics

monitoring social media

scheduling post to social media


sales document management

contract management

proposal & quote management


relationship management


social media marketing


workflow management


competitive intelligence


touchpoint management


channel management



knowledge management




membership management



content management


products & pricelist management







segmentation and targeting


generation of new leads




personalized marketing




subscription management


Top Goals

Goals Achieved

  • Scale best practices

  • Enhance customer relationships

  • Acquire customers

  • Improve internal communications

  • Improve digital and social presence

  • Improve ROI

  • Increase customer life time value

  • Increase sales & revenue

  • Grow market share

  • See 6 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting