Bloomreach vs. Selligent Marketing Cloud: Marketing Automation Solution Comparison 2025

Overview: Bloomreach and Selligent Marketing Cloud as Marketing Automation Category solutions.

Bloomreach stands out in campaign management and analytics, focusing on large enterprises and retail industries, while Selligent Marketing Cloud caters to broader digital marketing needs, emphasizing omnichannel and mobile engagement, ideal for the internet industry and mid-sized businesses.

Bloomreach: Bloomreach enables personalized, end-to-end customer journeys using commerce data. The world's #1 Commerce Experience Cloud optimizes every interaction.

Selligent Marketing Cloud: Selligent Marketing Cloud is an AI-powered omnichannel marketing automation platform enabling personalized customer experiences across all channels. It supports omnichannel execution, open architecture, and various personalization features.

Bloomreach and Selligent Marketing Cloud: Best Use cases based on the customer satisfaction data

Bloomreach

4.7

AI Powered

Selligent Marketing Cloud

4.4

AI Powered

Key Capabilities Supported

Bloomreach enhances campaign management and engagement processes, supporting users with robust analytics and communication tools. read more →

Selligent Marketing Cloud focuses on digital marketing, enabling personalized marketing and competitive intelligence. read more →

Business Goals

Bloomreach is tailored towards increasing sales and revenue, acquiring customers, and enhancing customer relationships. read more →

Selligent Marketing Cloud supports acquiring customers and improving brand engagement, with goals on entering new markets. read more →

Core Features

Bloomreach offers features like advanced analytics, integration capabilities, and custom reporting, crucial for large data management. read more →

Selligent Marketing Cloud provides AI-powered personalization and secure analytics, suitable for creating custom reports. read more →

Vendor Support

Bloomreach provides comprehensive 24/7 support with email, phone, and chat options, catering to varying customer requirements. read more →

Selligent Marketing Cloud offers limited support mainly through email and 24/7 support, aligning with less complex user needs. read more →

Segments and Industries

Bloomreach is predominantly used by enterprise and large enterprise sectors in retail and marketing industries. read more →

Selligent Marketing Cloud is preferred by mid-market customers in the internet and marketing sectors. read more →

Operational Alignment

Bloomreach fits into enterprise-level workflows, supporting high volumes and comprehensive integrations. read more →

Selligent Marketing Cloud aligns with mid-sized operations, emphasizing mobile and omnichannel engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Email Support

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Phone Support

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Chat Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Bloomreach and Selligent Marketing Cloud

What solutions does Bloomreach and Selligent Marketing Cloud provide for Campaign Management?

Both Bloomreach and Selligent Marketing Cloud enable the management of marketing campaigns across multiple channels. Bloomreach emphasizes data analysis and campaign optimization, allowing marketers to create and monitor campaigns based on customer interactions and behavior. Selligent Marketing Cloud focuses on providing a user-friendly interface for managing complex campaigns, facilitating personalization and automation through a drag-and-drop system.

"...We use exponea for different kinds of automation and we are satisfied with it, it helps us with campaigns and partialy analytics...." Peer review from Computer Software

"...Selligent (formerly StrongView) is a cross-channel marketing campaign management solution enabling enterprise marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web...." Peer review

What Are the key features of Bloomreach and Selligent Marketing Cloud for Engagement Management?

Bloomreach and Selligent Marketing Cloud both focus on improving customer engagement and conversion rates. Bloomreach excels at data integration and personalization, using customer interactions and relationship management data to define retargeting efforts and create look-alike audiences. Selligent Marketing Cloud focuses on multi-channel engagement and campaign optimization, enabling brands to engage consumers across email, mobile, social, web, and print. Both platforms provide tools to track and measure engagement, but Bloomreach offers more robust analytics and customization capabilities. A limitation of both platforms is the requirement for technical expertise for implementation, training, and follow-up.

"...At Slido, we want to enhance the engagement of your audience at conferences...." Peer review by Peter K., Events Services

"...We found the selligent engagement sphere express module functional and easy to learn...." Peer review by Roberto Massa, CEO & Co-founder, Massaboutique