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BlueHornet vs SmartrMail: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of BlueHornet vs. SmartrMail is based on a specific set of business needs and context. The comparison uses 1248 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BlueHornet and SmartrMail

BlueHornet, and SmartrMail belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BlueHornet covers Engagement Management with E-Mail, Campaign Management with E-Mail, Communication Management with E-Mail, Generation Of New Leads, etc.

SmartrMail focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Cross Selling with E-Mail, Campaign Management with E-Mail, etc.

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience. " - Gaetano Gasperini

"The ecommerce toy industry is very competitive and only retailers that offer a personalized shopping experience succeed. " - Purple Turtle Toys

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BlueHornet

Focus area

BlueHornet is better than SmartrMail for

Software Failure Risk

  • medium

logo SmartrMail

Focus area

Software Failure Risk

  • low

About

BlueHornet - Mapp Cloud

SmartrMail | Send better email in less time. SmartrMail is the easiest way to send emails that delight your customers and get more sales

Age

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

31

36

Total Goals
(we found evidences for)

7

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management


communication management

sending & publishing communications


generation of new leads


personalized marketing


contact list management


social media management

scheduling post to social media

social media analytics


helpdesk management




segmentation and targeting


business development


workflow management


loyalty management

identify target customers


products & pricelist management



competitive intelligence





rating and review management


lifetime value management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • See 4 more
  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more
  • e-mail

  • offline

  • point of sale

  • website

  • newsletter

  • promotions

  • social media

  • Facebook

  • Facebook page

  • print media

  • magazine

  • Instagram

  • mobile

  • coupons

  • mobile app

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting