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BrandBacker Platform vs Lately: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrandBacker Platform vs. Lately is based on a specific set of business needs and context. The comparison uses 1224 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrandBacker Platform and Lately

BrandBacker Platform belong to a category of solutions that help Influencer Marketing, whereas Lately belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrandBacker Platform covers Engagement Management with Social Media, Content Management with Social Media, Social Media Management with Social Media, Communication Management with Social Media, etc.

Lately focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Social Media Marketing with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrandBacker Platform

Focus area

BrandBacker Platform is better than Lately for

Software Failure Risk

  • medium

logo Lately

Focus area

Lately is better than BrandBacker Platform for

Software Failure Risk

  • medium

About

BrandBacker - Build Your Brand Through Influencers

Marketing Dashboard for Teams | Lately

Financials

SEED

SEED

Business Need

Total Processes
(we found evidences for)

26

38

Total Goals
(we found evidences for)

6

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content publishing


social media management

engaging on social media

scheduling post to social media


communication management

sending & publishing communications


influencer marketing



campaign management


customer case management


social media marketing


calendar management


business development


workflow management


Top Goals

Goals Achieved

  • Build brand awareness

  • Improve brand engagement

  • Launch new products

  • Acquire customers

  • Grow market share

  • Establish thought leadership

  • See 3 more
  • Establish thought leadership

  • Acquire customers

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Grow market share

  • Scale best practices

  • See 4 more

Top Channels

Channels Used

  • social media

  • video

  • blogs

  • user generated content

  • offline

  • on premises

  • events

  • trade shows

  • omnichannel

  • website

  • point of sale

  • See 8 more
  • social media

  • video

  • blogs

  • user generated content

  • offline

  • on premises

  • events

  • trade shows

  • omnichannel

  • website

  • point of sale

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

medium

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No Data

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Integration Risk

No Data

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medium

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Migration Risk

medium

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medium

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Business Setting