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BrandBacker Platform vs Matchmade: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrandBacker Platform vs. Matchmade is based on a specific set of business needs and context. The comparison uses 445 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrandBacker Platform and Matchmade

BrandBacker Platform, and Matchmade belong to a category of solutions that help Influencer Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrandBacker Platform covers Engagement Management with Social Media, Content Management with Social Media, Social Media Management with Social Media, Communication Management with Social Media, etc.

Matchmade focuses on Influencer Marketing, Advertisement, Campaign Management with Video, Engagement Management with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrandBacker Platform

Focus area

BrandBacker Platform is better than Matchmade for

Software Failure Risk

  • medium

logo Matchmade

Focus area

Matchmade is better than BrandBacker Platform for

Software Failure Risk

  • medium

About

BrandBacker - Build Your Brand Through Influencers

Honest Influencer Marketing | Matchmade

Financials

SEED

SERIES A

Business Need

Total Processes
(we found evidences for)

26

25

Total Goals
(we found evidences for)

6

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content management

content publishing


social media management

engaging on social media

scheduling post to social media


communication management

sending & publishing communications


influencer marketing



campaign management


training & onboarding



competitive intelligence


contract management


sales document management

contract management


knowledge management


Top Goals

Goals Achieved

  • Build brand awareness

  • Improve brand engagement

  • Launch new products

  • Acquire customers

  • Grow market share

  • Establish thought leadership

  • See 3 more
  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Enter new markets internationally or locally

  • See 2 more

Top Channels

Channels Used

  • video

  • games

  • mobile

  • social media

  • promotions

  • See 2 more
  • video

  • games

  • mobile

  • social media

  • promotions

  • See 2 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

No Data

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medium

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Migration Risk

medium

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low

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Business Setting