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Brick Street CONNECT vs Lead Management Automation (LMA)™: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brick Street CONNECT vs. Lead Management Automation (LMA)™ is based on a specific set of business needs and context. The comparison uses 197 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brick Street CONNECT and Lead Management Automation (LMA)™

Brick Street CONNECT, and Lead Management Automation (LMA)™ belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brick Street CONNECT covers Segmentation And Targeting with Omnichannel, Campaign Management with E-Mail, Engagement Management, Social Media Marketing with Social Media, etc.

Lead Management Automation (LMA)™ focuses on Content Management with Website, Campaign Management with Omnichannel, Lead Management, Channel Marketing with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brick Street CONNECT

Focus area

Software Failure Risk

  • medium

logo Lead Management Automation (LMA)™

Focus area

Software Failure Risk

  • medium

About

Brick Street CONNECT - the complete multi-channel ...

Lead Liaison Marketing Automation - Lead Liaison

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

18

26

Total Goals
(we found evidences for)

4

6

Top Processes

Evidences indicate better relative satisfaction


segmentation and targeting


campaign management


engagement management

engaging and following up


social media marketing


training & onboarding



content management




communication management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Build brand awareness

  • Scale best practices

  • See 1 more
  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Improve stakeholder relations

  • Build brand awareness

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • omnichannel

  • offline

  • video

  • phone calls

  • text SMS

  • out of home

  • brochure

  • See 7 more
  • website

  • social media

  • e-mail

  • omnichannel

  • offline

  • video

  • phone calls

  • text SMS

  • out of home

  • brochure

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting