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BrightCove vs OutboundEngine: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightCove vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 6104 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightCove and OutboundEngine

BrightCove, Wistia, Cincopa, etc., belong to a category of solutions that help Video Platform, whereas OutboundEngine, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightCove covers Content Management with Video, Advertisement with Video, Communication Management with Video, Social Media Management with Social Media, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"Video grabs attention and delivers a consistent, clear message. " - Glen Schwartz

"If you're a small business owner looking for impressive marketing content to make you look good for a reasonable price, OutboundEngine is the company to work with. " - Fonda Hall

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightCove

Focus area

BrightCove is better than OutboundEngine for

Software Failure Risk

  • medium

logo OutboundEngine

Focus area

OutboundEngine is better than BrightCove for

Software Failure Risk

  • low

About

The most powerful way to connect with every audience

Marketing Automation platform to target new customers, build loyalty and close more business

Age

2004

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

65

77

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction


searching for content



communication management

sending & publishing communications

tracking & monitoring communications


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


engagement management

engaging and following up




workflow management


lead qualification

lead qualification: technographic



sales document management

proposal & quote management

contract management


campaign management

campaign monitoring


training & onboarding


account management




knowledge management




generation of new leads



social media marketing


follower management


lifetime value management



conversion management


competitive intelligence



contact list management



loyalty management


rating and review management



helpdesk management



referral management




conference call management


customer case management



customer feedback management



outbound marketing


advocacy management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase sales & revenue

  • Improve internal communications

  • Build brand awareness

  • Enhance customer relationships

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Increase customer life time value

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting