Comparison Summary
This comparison report of BrightCove vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 6104 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing BrightCove and OutboundEngine
BrightCove, Wistia, Cincopa, etc., belong to a category of solutions that help Video Platform, whereas OutboundEngine, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
BrightCove covers Content Management with Video, Advertisement with Video, Communication Management with Video, Social Media Management with Social Media, etc.
OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.
"We need the best technology to serve our goals. We chose Brightcove video because we won’t have the pitfalls with our user experience that we had in the past. A lot of technology providers can’t make the commitments that Brightcove video can make. " - Damian Pelliccione
"Top-of-mind marketing won't change your business overnight. But when you do the legwork too, OutboundEngine more than pays for itself. " - Harrison Doezema
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
The most powerful way to connect with every audience
Marketing Automation platform to target new customers, build loyalty and close more business
Age
2004
Financials
IPO
SERIES C
Business Need
Total Processes
(we found evidences for)
65
77
Total Goals
(we found evidences for)
12
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase sales & revenue
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Improve internal communications
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Build brand awareness
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Enhance customer relationships
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Establish thought leadership
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Enter new markets internationally or locally
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Launch new products
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Improve digital and social presence
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Increase customer life time value
- See 9 more
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Acquire customers
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Enhance customer relationships
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Improve digital and social presence
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Scale best practices
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Build brand awareness
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Improve ROI
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Grow market share
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Improve brand engagement
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Enter new markets internationally or locally
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Launch new products
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Establish thought leadership
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Increase sales & revenue
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Improve consistency
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Improve internal communications
- See 11 more
Top Channels
Channels Used
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social media
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e-mail
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newsletter
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website
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Facebook
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mobile
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phone calls
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Instagram
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offline
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LinkedIn
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mobile app
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user generated content
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blogs
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point of sale
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promotions
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Twitter
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Facebook page
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chat
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print media
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on premises
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review sites
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mass media
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television
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magazine
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newspaper
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events
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trade shows
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coupons
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Yelp
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text SMS
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Facebook at work
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video
- See 29 more
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social media
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e-mail
-
newsletter
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website
-
Facebook
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mobile
-
phone calls
-
Instagram
-
offline
-
LinkedIn
-
mobile app
-
user generated content
-
blogs
-
point of sale
-
promotions
-
Twitter
-
Facebook page
-
chat
-
print media
-
on premises
-
review sites
-
mass media
-
television
-
magazine
-
newspaper
-
events
-
trade shows
-
coupons
-
Yelp
-
text SMS
-
Facebook at work
-
video
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
