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Broadstreet vs Google Tag Manager: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Broadstreet vs. Google Tag Manager is based on a specific set of business needs and context. The comparison uses 6289 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Broadstreet and Google Tag Manager

Broadstreet belong to a category of solutions that help Publisher Ad Management, whereas Google Tag Manager belong to a category of solutions that help Tag Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Broadstreet covers Advertisement with Website, Communication Management with Print Media, Social Media Management with Website, Engagement Management with Social Media, etc.

Google Tag Manager focuses on Advertisement with Social Media, Communication Management with Website, Engagement Management with Website, Campaign Management with Website, etc.

"Our revenue strateĀy has evolved over the years. But advertisinĀ and sponsorship have been the major revenue sources ÿor us ÿor most oÿ our existence. " - Berkeleyside

"With Tag Manager, we can literally deploy a tag in minutes and provide marketing partners with all the custom information they might need. Now, we’re more equipped than ever to optimize our digital campaigns. " - Lothaire Ruellan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Broadstreet

Focus area

Broadstreet is better than Google Tag Manager for

Software Failure Risk

  • medium

logo Google Tag Manager

Focus area

Google Tag Manager is better than Broadstreet for

Software Failure Risk

  • medium

About

The Ad Manager for Direct, Digital Ad Sales | Broadstreet

Google Tag Manage

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

19

91

Total Goals
(we found evidences for)

5

16

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring



helpdesk management


training & onboarding



sales document management

proposal & quote management


generation of new leads






sales call management






content management


workflow management





conversion management



social media marketing


products & pricelist management


attribution management




loyalty management


lead qualification: technographic


lead qualification

lead qualification: technographic



contact list management



competitive intelligence


performance management



follower management


segmentation and targeting


customer feedback management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Launch new products

  • Grow market share

  • See 2 more
  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve digital and social presence

  • Establish thought leadership

  • See 13 more

Top Channels

Channels Used

  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more
  • website

  • social media

  • Facebook

  • phone calls

  • video

  • e-mail

  • user generated content

  • blogs

  • offline

  • LinkedIn

  • chat

  • Twitter

  • display advertisement

  • promotions

  • mobile

  • point of sale

  • Doubleclick

  • newsletter

  • mobile app

  • review sites

  • on premises

  • causes and charity

  • channel partners

  • Snapchat

  • Instagram

  • Pinterest

  • trade shows

  • events

  • games

  • print media

  • magazine

  • Slack

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting