Chartboost vs. Freemius: Publisher Ad Management Solution Comparison 2025

Overview: Chartboost and Freemius as Publisher Ad Management Category solutions.

Chartboost excels in advertising and campaign analytics, making it a strong choice for marketing and advertising industries. It accommodates large enterprises, offering comprehensive support and data integration, which facilitates increased sales and efficiency. Freemius, on the other hand, emphasizes license and promotion management with robust analytics capabilities. It serves both IT services and marketing industries, offering strong support for software management and customer acquisition.

Chartboost: Chartboost helps capture new audiences and increase revenue. Mobile gaming businesses grow through in-app monetization and user acquisition.

Freemius: Freemius offers a comprehensive SaaS engine for selling WordPress plugins and themes. Features include Buy Button/Checkout, licensing, subscriptions, and affiliation.

Chartboost and Freemius: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Chartboost specializes in advertisement and campaign management. It helps users effectively manage communications and contracts, aligning well with marketing teams looking to optimize their advertising processes. read more →

Freemius supports license and promotion management. It empowers users in communication management and discount facilitation, meeting needs for dynamic product and pricing strategies. read more →

Business Goals

Chartboost assists businesses in increasing revenue and scaling best practices. It aligns with strategic marketing goals, enhancing customer lifetime value through effective campaigns. read more →

Freemius focuses on increasing sales and acquiring customers. It aligns with goals to enhance customer relationships and facilitate product launches, catering to evolving business needs. read more →

Core Features

Chartboost offers features like custom reports and data integration. Its analytics and migration capabilities are tailored for flexible and secure advertising operations. read more →

Freemius shines with analytics and custom report features. It provides ease of migration and strong integration, supported by AI, addressing needs for robust data handling. read more →

Vendor Support

Chartboost provides a mix of chat, email, and phone support with around-the-clock services. This variety meets the complex support needs typical in large-scale marketing operations. read more →

Freemius offers substantial 24/7 support primarily via chat and email. It caters to users who prioritize continuous access to assistance, critical for maintaining software performance. read more →

Segments and Industries

Chartboost is favored by large enterprises in marketing and IT services. Its focus on mobile and video channels suits companies oriented towards digital advertising. read more →

Freemius serves large enterprises in IT services and marketing. Its strengths lie in website promotions and email communications, supporting diverse digital marketing strategies. read more →

Operational Alignment

Chartboost integrates well into operations aimed at sales and campaign analytics. It suits environments with scale and complexity, typical of marketing departments. read more →

Freemius integrates with operations needing product management and analytics. Its design suits businesses managing licenses and promotions across software portfolios. read more →